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INSIDE THE SMARTEST DEVICES
                    BEATS THE HEART OF A DRAGON




    SNAPDRAGON ROUNDTABLE
    SANDEEP SIBAL
    MAY 2011
1
                                       Qualcomm Proprietary
Agenda

     Qualcomm
     Introducing Snapdragon
     Snapdragon Advantage
     Snapdragon in India
     Q&A
     Demos




2
                               Qualcomm Proprietary
The world leader in next-gen
                   mobile technologies

                   Driving the evolution of wireless communications

                   Making wireless more personal, affordable &
                   accessible to people everywhere


                   World’s largest fabless semiconductor
                   company, #1 in wireless


                   S&P 100 / S&P 500 / Fortune 500




    2.7 Million chips every day
3
Mobile: The Biggest Platform in the History
    of Mankind
         5B Wireless             573M Wireless
          Out of 7B                Out of 1.2B
          Globally                  In India




4
Much More Than a Phone




             • 40M Mobile Internet Users
             • Strong Demand For Data From Tier 2 & 3 Cities
             • 28M Facebook Users, 30% Mobile
             • 20 Photos Uploaded Every Second
             • Mobile Users 2x More Active
5
Unparalleled System Integration
     HAVING BEST-IN-CLASS ASSETS IN-HOUSE IS A KEY ADVANTAGE


                    MULTIMEDIA                 POWER MGMT Engine


                   GPS                                  RF




                                                              SOFTWARE/
    ADRENO GPU                                                HLOS




      POWER &
    PERFORMANCE
                                                             MEMORY
    OPTMIZED CPU



                     DSP                              CONNECTIVITY

                                       MODEM
6
                                                                   Qualcomm Proprietary
Benefits of Integration
     QUALCOMM DESIGNS, INTEGRATES AND DELIVERS ALL THE PIECES




                                                                                                     SMALLER FOOTPRINT
    LOWER SYSTEM COSTS                                                                                    10-20% smaller




        LESS ENGINEERING,                                                                           POWER EFFICIENT
    FASTER TIME TO MARKET                                                                           Up to 35% better
      >745 devices launched in
                   Fiscal 2010




7   Source: Qualcomm estimates; comparison based on Qualcomm analysis of non-integrated solutions
                                                                                                                 Qualcomm Proprietary
Roadmap Breadth And Execution At Scale
               Snapdragon: 100+ Commercial Devices Announced,
          200+ more in design, 30 companies with tablet designs underway
                  Snapdragon Currently Powers 8 Tablet Models



        LOW & MID                        HIGH                       TABLET




8
                                                                           Qualcomm Proprietary
Snapdragon Single Core

                           WORLD’S FIRST MOBILE PROCESSOR AT 1GHz
     Snapdragon
                           Scorpion Core
      QSD 8x50
                           Adreno 200 GPU
     QSD8250   QSD8250A
                           3G Connectivity
     QSD8650
                           720p HD Video capture and Playback




                           WORLD’S FIRST MOBILE SINGLE CORE AT 1.4 GHz
                           Single Scorpion CPU 1.4GHz
     Snapdragon
                           Adreno 205 GPU
      MSM 8x55
                           1024x768/720p/Dolby 5.1

    MSM8255    APQ8055
                           Stereoscopic 3D capture & playback
    MSM8655
                           App Proc Only Available
                           Comprehensive range of 3G

9
Snapdragon Asynchronous Dual & Quad Core
             WORLD’S FIRST MOBILE ASYNC DUAL CORE PROCESSOR AT 1.5 GHz

                                  Dual Scorpion CPU 1.5GHz each
                                  Asynchronous Cores
        Snapdragon
                                  Adreno 220 GPU
         MSM 8x60
                                  HD 1080p capture and playback

      MSM8260
                                  Dolby 5.1
                 APQ8060
      MSM8660
                                  Stereoscopic 3D capture & playback
                                  Comprehensive range of 3G


                                  Next Gen Krait Architecture
       Snapdragon                 Single/Dual/Quad Krait CPU up to 2.5GHz
        Next Gen                  Adreno Dual/Quad GPU
         ‘Krait’                  Full 1080p Display Support
     MSM8930 MSM8960   APQ8064    Stereoscopic 3D capture & playback
             MSM8270
                                  Unparalleled range of 3G/4G

10
The Snapdragon CPU Advantage
                                 Dhrystone Power Comparison                                      FOCUS ON POWER CONSUMPTION
                       1300                                                                                           75%
                                                                                                                 Higher Power
                       1200

                       1100                                                                                                                                                   Snapdragon

                       1000                                                                                                                                                   Competitor
                         900
                                                                                                                                                                              Competitor
     Frequency (MHz)




                         800                                                                                                                                                  Process Push

                         700

                         600                                                             50%
                                                                                    Higher Power
                         500                                                         Runs Hotter
                         400                                                                                                                                              Snapdragon has
                         300
                                                                                                                                                                          superior CPU
                                                                                                                                                                          micro-architecture.
                         200
                                                                                                                                                                          Competitors “push”
                         100                                                                                                                                              to achieve performance.
                             0
                                 0         200          400           600          800           1000           1200           1400           1600           1800
                                                                                         Power (mW)


11                     Source: Qualcomm - Measurements made using Dhrystone on commercially available devices. Process “push” is a Qualcomm estimate based on modeling.
                                                                                                                                                                                     Qualcomm Proprietary
Superior Graphics Performance with Adreno
  Smooth, responsive, customized UI on multiple operating systems
  Hours of game play between charges due to superior mobile GPU
   architecture
  More than 100+ games on Snapdragon – WAY more than any
   other platform




12
                                                          Qualcomm Proprietary
Internet Video Runs Better on Snapdragon

              First to provide hardware acceleration for
               Flash and HTML5 videos
              First to provide in-page playback of HTML5
               videos
              Stutter free flash video playback




13
OS Platform Leadership

                 Over 60% of devices powered by Qualcomm




                  All devices launched powered by Snapdragon




                  All new webOS devices powered by
                  Snapdragon

14
Powering Over 60% of Android Devices

                                      Industry’s broadest chipset
                                         portfolio for Android



                                      Only Qualcomm Supports
                                    Android Across All Smartphone
                                                Tiers




15
Modem Evolution and Technology Leadership

                         HSPA+                                                REV A and B                  LTE


                       LAUNCHES                                                  COMMERCIAL              LAUNCHES
                                                                                  NETWORKS



                     NETWORK                                                     GROWTH YoY              NETWORK
                   COMMITMENTS                                                                         COMMITMENTS



                  MULTI-CARRIER                                          KDDI REV B DEVICES            LTE TDD TRIALS

           MDM 8200                           MDM 8220                                   MSM 8650          MDM 9x00
            HSPA+                             DC-HSPA+                                   DO RevB           LTE Cat3


              FEB 2009
           HSPA+ 21Mbps                                                         JAN 2010                NOV 2010
             AUG 2010                                                          EV-DO RevB                4G LTE
          DC-HSPA+ 42Mbps
16
     Source: HSPA+: GSA 24/1/2011, Rev A: CDG 10/11/2010, Rev B: KDDI 10/18/2010, LTE: GSA 12/1/2011                  Qualcomm Proprietary
SNAPDRAGON ADVANTAGE
     • PURPOSE BUILT CPU
     • ASYNCHRONOUS DUAL CORE ARCHITECTURE
     • BEST-IN-CLASS POWER CONSUMPTION
     • UNMATCHED SYSTEM INTEGRATION
     • WIDEST OS PLATFORM SUPPORT
     • INTEGRATED LTE
     • SUPER SCALE




17
                                         Qualcomm Proprietary
Snapdragon India Traction




                                                   2011
                                                   1.   HTC Mozart (Jan 2011)
                                                   2.   HTC Desire HD (Jan 2011)
     2010                                          3.   HTC Desire Z (Jan 2011)
     1.   Acer Liquid (Feb 2010)
                                                   4.   Dell Venue (Feb 2011)
     2.   Sony Ericsson Xperia X10 (Mar 2010)
                                                   5.   Dell Venue Pro (Feb 2011)
     3.   HTC Desire (Aug 2010)
                                                   6.   OliveSmart V-S300 (Feb 2011)
     4.   Acer Liquid Ferrari Edition (Sep 2010)
                                                   7.   Acer Liquid Metal (Feb 2011)
     5.   Dell Streak (Oct 2010)
                                                   8.   HTC Incredible S (Mar 2011)
     6.   HTC HD7 (Dec 2010)
                                                   9.   Sony Ericsson Xperia PLAY (Apr 2011)
                                                   10. Sony Ericsson Xperia Arc (Apr 2011)
                                                   11. HTC Desire S (Apr 2011)
                                                   12. Acer Iconia Smart (May 2011)
     20 Snapdragon devices launched till date      13. Spice MI 410 (May 2011)
18
Industry Trends Are Aligning


        DEVICES    APPLICATIONS & SERVICES   NETWORKS




19
Snapdragon in India in 2012
Apps                                                  Devices
                                                        High-end Smartphones
     Augmented Reality
                                                        Tablets gain traction
     Movies on the Go (Netflix)
     Console-quality Gaming
     Stereoscopic 3D
                                                                                APQ8064


                                       Snapdragon Next Gen
                                                2.5 GHz
                                      Krait Single/Dual/Quad CPU
                                        Adreno Dual/Quad GPU
                                      Unparalleled range of 3G/4G
                                       Full 1080p Display Support
                                    Stereoscopic 3D cap & playback



                                  Networks
                                   4G/LTE Networks Launch



20
Thank You

21
                 Qualcomm Proprietary

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Snapdragon Roundtable 2011

  • 1. INSIDE THE SMARTEST DEVICES BEATS THE HEART OF A DRAGON SNAPDRAGON ROUNDTABLE SANDEEP SIBAL MAY 2011 1 Qualcomm Proprietary
  • 2. Agenda  Qualcomm  Introducing Snapdragon  Snapdragon Advantage  Snapdragon in India  Q&A  Demos 2 Qualcomm Proprietary
  • 3. The world leader in next-gen mobile technologies Driving the evolution of wireless communications Making wireless more personal, affordable & accessible to people everywhere World’s largest fabless semiconductor company, #1 in wireless S&P 100 / S&P 500 / Fortune 500 2.7 Million chips every day 3
  • 4. Mobile: The Biggest Platform in the History of Mankind 5B Wireless 573M Wireless Out of 7B Out of 1.2B Globally In India 4
  • 5. Much More Than a Phone • 40M Mobile Internet Users • Strong Demand For Data From Tier 2 & 3 Cities • 28M Facebook Users, 30% Mobile • 20 Photos Uploaded Every Second • Mobile Users 2x More Active 5
  • 6. Unparalleled System Integration HAVING BEST-IN-CLASS ASSETS IN-HOUSE IS A KEY ADVANTAGE MULTIMEDIA POWER MGMT Engine GPS RF SOFTWARE/ ADRENO GPU HLOS POWER & PERFORMANCE MEMORY OPTMIZED CPU DSP CONNECTIVITY MODEM 6 Qualcomm Proprietary
  • 7. Benefits of Integration QUALCOMM DESIGNS, INTEGRATES AND DELIVERS ALL THE PIECES SMALLER FOOTPRINT LOWER SYSTEM COSTS 10-20% smaller LESS ENGINEERING, POWER EFFICIENT FASTER TIME TO MARKET Up to 35% better >745 devices launched in Fiscal 2010 7 Source: Qualcomm estimates; comparison based on Qualcomm analysis of non-integrated solutions Qualcomm Proprietary
  • 8. Roadmap Breadth And Execution At Scale Snapdragon: 100+ Commercial Devices Announced, 200+ more in design, 30 companies with tablet designs underway Snapdragon Currently Powers 8 Tablet Models LOW & MID HIGH TABLET 8 Qualcomm Proprietary
  • 9. Snapdragon Single Core  WORLD’S FIRST MOBILE PROCESSOR AT 1GHz Snapdragon  Scorpion Core QSD 8x50  Adreno 200 GPU QSD8250 QSD8250A  3G Connectivity QSD8650  720p HD Video capture and Playback  WORLD’S FIRST MOBILE SINGLE CORE AT 1.4 GHz  Single Scorpion CPU 1.4GHz Snapdragon  Adreno 205 GPU MSM 8x55  1024x768/720p/Dolby 5.1 MSM8255 APQ8055  Stereoscopic 3D capture & playback MSM8655  App Proc Only Available  Comprehensive range of 3G 9
  • 10. Snapdragon Asynchronous Dual & Quad Core WORLD’S FIRST MOBILE ASYNC DUAL CORE PROCESSOR AT 1.5 GHz  Dual Scorpion CPU 1.5GHz each  Asynchronous Cores Snapdragon  Adreno 220 GPU MSM 8x60  HD 1080p capture and playback MSM8260  Dolby 5.1 APQ8060 MSM8660  Stereoscopic 3D capture & playback  Comprehensive range of 3G  Next Gen Krait Architecture Snapdragon  Single/Dual/Quad Krait CPU up to 2.5GHz Next Gen  Adreno Dual/Quad GPU ‘Krait’  Full 1080p Display Support MSM8930 MSM8960 APQ8064  Stereoscopic 3D capture & playback MSM8270  Unparalleled range of 3G/4G 10
  • 11. The Snapdragon CPU Advantage Dhrystone Power Comparison FOCUS ON POWER CONSUMPTION 1300 75% Higher Power 1200 1100 Snapdragon 1000 Competitor 900 Competitor Frequency (MHz) 800 Process Push 700 600 50% Higher Power 500 Runs Hotter 400 Snapdragon has 300 superior CPU micro-architecture. 200 Competitors “push” 100 to achieve performance. 0 0 200 400 600 800 1000 1200 1400 1600 1800 Power (mW) 11 Source: Qualcomm - Measurements made using Dhrystone on commercially available devices. Process “push” is a Qualcomm estimate based on modeling. Qualcomm Proprietary
  • 12. Superior Graphics Performance with Adreno  Smooth, responsive, customized UI on multiple operating systems  Hours of game play between charges due to superior mobile GPU architecture  More than 100+ games on Snapdragon – WAY more than any other platform 12 Qualcomm Proprietary
  • 13. Internet Video Runs Better on Snapdragon  First to provide hardware acceleration for Flash and HTML5 videos  First to provide in-page playback of HTML5 videos  Stutter free flash video playback 13
  • 14. OS Platform Leadership Over 60% of devices powered by Qualcomm All devices launched powered by Snapdragon All new webOS devices powered by Snapdragon 14
  • 15. Powering Over 60% of Android Devices Industry’s broadest chipset portfolio for Android Only Qualcomm Supports Android Across All Smartphone Tiers 15
  • 16. Modem Evolution and Technology Leadership HSPA+ REV A and B LTE LAUNCHES COMMERCIAL LAUNCHES NETWORKS NETWORK GROWTH YoY NETWORK COMMITMENTS COMMITMENTS MULTI-CARRIER KDDI REV B DEVICES LTE TDD TRIALS MDM 8200 MDM 8220 MSM 8650 MDM 9x00 HSPA+ DC-HSPA+ DO RevB LTE Cat3 FEB 2009 HSPA+ 21Mbps JAN 2010 NOV 2010 AUG 2010 EV-DO RevB 4G LTE DC-HSPA+ 42Mbps 16 Source: HSPA+: GSA 24/1/2011, Rev A: CDG 10/11/2010, Rev B: KDDI 10/18/2010, LTE: GSA 12/1/2011 Qualcomm Proprietary
  • 17. SNAPDRAGON ADVANTAGE • PURPOSE BUILT CPU • ASYNCHRONOUS DUAL CORE ARCHITECTURE • BEST-IN-CLASS POWER CONSUMPTION • UNMATCHED SYSTEM INTEGRATION • WIDEST OS PLATFORM SUPPORT • INTEGRATED LTE • SUPER SCALE 17 Qualcomm Proprietary
  • 18. Snapdragon India Traction 2011 1. HTC Mozart (Jan 2011) 2. HTC Desire HD (Jan 2011) 2010 3. HTC Desire Z (Jan 2011) 1. Acer Liquid (Feb 2010) 4. Dell Venue (Feb 2011) 2. Sony Ericsson Xperia X10 (Mar 2010) 5. Dell Venue Pro (Feb 2011) 3. HTC Desire (Aug 2010) 6. OliveSmart V-S300 (Feb 2011) 4. Acer Liquid Ferrari Edition (Sep 2010) 7. Acer Liquid Metal (Feb 2011) 5. Dell Streak (Oct 2010) 8. HTC Incredible S (Mar 2011) 6. HTC HD7 (Dec 2010) 9. Sony Ericsson Xperia PLAY (Apr 2011) 10. Sony Ericsson Xperia Arc (Apr 2011) 11. HTC Desire S (Apr 2011) 12. Acer Iconia Smart (May 2011) 20 Snapdragon devices launched till date 13. Spice MI 410 (May 2011) 18
  • 19. Industry Trends Are Aligning DEVICES APPLICATIONS & SERVICES NETWORKS 19
  • 20. Snapdragon in India in 2012 Apps Devices High-end Smartphones Augmented Reality Tablets gain traction Movies on the Go (Netflix) Console-quality Gaming Stereoscopic 3D APQ8064 Snapdragon Next Gen 2.5 GHz Krait Single/Dual/Quad CPU Adreno Dual/Quad GPU Unparalleled range of 3G/4G Full 1080p Display Support Stereoscopic 3D cap & playback Networks 4G/LTE Networks Launch 20
  • 21. Thank You 21 Qualcomm Proprietary