This document discusses the importance of storytelling in marketing and selling. It argues that brands that lead culture through storytelling are more successful than those that follow. The document's organization advocates using emotional themes, cultural tensions, and strategic dissonance to craft compelling stories that drive attention and action. It presents storytelling as more persuasive than relying solely on facts and grammar. The overall message is that an effectively told story is crucial for marketing success.

1. Story SellingStory Telling Selling: the Why and How

2. • Marketing’s license
• A critical distinction
• Tightening in: A useful framework

4. WE BELIEVE BRANDS THAT LEAD CULTURE
ARE MORE SUCCESSFUL
THAN BRANDS THAT FOLLOW CULTURE.

5. WE EXIST TO HELP AMBITIOUS BRANDS
THRIVE IN CONTEMPORARY CULTURE

6. WE ARE 150+ CREATIVE
ENTREPRENEURS ACTIVELY
ENGAGED IN THE CULTURE
IN WHICH WE WORK
CLIENT MANAGER • BRAND STRATEGIST • CREATIVE DIRECTOR
VIRAL VIDEO STAR • PLAYWRIGHT • THAI KICKBOXER
STREET PHOTOGRAPHER • SPACE ENTHUSIAST • COSTUME DESIGNER
GLASS BLOWER • FASHIONISTA • ART CURATOR • BLOGGER
TRAPEZE ARTIST • BEAT-MAKER • EVENT PROMOTER • MAKE-UP ARTIST
Major: Strategist
Minor: Emcee
Major: Analyst
Minor: Fashion Critic
Major: Coordinator
Minor: Music Production
Major: Account Supervisor
Minor: Interior Designer

7. 4

8. Watch here

11. Watch here

12. Watch here

13. HISTORICALLY, WE’VE HELPED THOSE
WHO SEEK TO RECLAIM A ONCE-VITAL
CONNECTION TO CULTURE.

14. EVERMORE, WE’RE HELPING THOSE WHO
SEEK TO ESTABLISH THAT CONNECTION.

15. IRRESPECTIVE, OUR STARTING POINT IS THE SAME.

16. “What’s your story?”

19. THIS IS GRAMMAR.
Audio here (19:25-21:08)

21. Watch here

22. THIS IS GUTS.

23. STORY SELLING
GUTSGRAMMAR
STORY TELLING

24. STORY SELLING
IF GRAMMAR WAS SUFFICIENT TO PERSUADE, WE
WOULDN’T HAVE A GLOBAL WARMING PROBLEM.

25. GRAMMAR

26. STORY SELLING
A WELL-TOLD STORY DRIVES ATTENTION.
A WELL-SOLD STORY DRIVES ACTION.

27. STORY SELLING
GUTS
Emotional Chord Cultural Tension Dissonance

28. Emotional Chord

29. INVOKE HOPE TO DRIVE JOYFUL ECHOES

30. INVOKE DISGUST TO DRIVE OUTRAGED WHISPERS

31. INVOKE PANIC TO DRIVE HAUNTING RECALL

32. Cultural Tension

33. RUN AT A BIG PROBLEM

34. PAINT TOWARDS THE CORNER

35. FIND THE “RIGHT SIDE OF HISTORY”

36. Dissonance

37. TEXT IS CONSUMED; PICTURES, PONDERED

38. 38
CAST STRANGE BEDFELLOWS

39. “You can’t believe
everything you read on
the internet.”
JOKES ARE ESSENTIALLY MISDIRECTS

40. STORY SELLING
GUTS
Emotional Chord Cultural Tension Dissonance

41. STORY SELLING
GUTS
Emotional Chord Cultural Tension Dissonance
GRAMMAR
STORY SELLING

42. “What’s your story?”

43. Question? Bring it.
chaucer.barnes (everywhere else)
@chocchauce