1. “Word of Mouth” marketing has long been a proven
strategy for successful travel and hospitality business.
TRAVEL 2.0
2. Everyone loves to travel. $ 14 million is spent on
80 percent of the vacation travel every minute. Travel is $ 7 trillion
is based on the referral. Industry globally
TRAVEL IS A BIG INDUSTRY
3. consumers are spending …..…… mostly exchanging
nearly twice as much time credible information Worldwide online travel
online than they did only sales is valued at $147
four years ago…..…… billion in 2007*
CONSUMER SPEND IS INCREASING
4. 86% of all travel and
Forecast to grow at 17% vacation research now
per year over the next 3 done online Over 50% of all travel
years* reservations done online
ONLINE TRAVEL IS THE WAY FORWARD
5. A further 38% of
Online travel sales will consumers make their
decision online, but almost 86% of travel sales
represent 48% of total will either be made
travel sales by 2008* purchase offline**
online, or strongly
influenced by online
ONLINE TRAVEL IS THE WAY FORWARD