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Interactive Marketing Proposal
                       Consulting I Marketing I Management




Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889
WEB PRESENCE
                                                       BRAND IDENTITY, VISIBILITY, AWARENESS




  Work on plan        Concept      Identity creation       Content         Communication       Execution




ACTION ITEMS:


              WEB PRESENCE :
          LANDING PAGE I CONTENT
INTERACTIVE ROADMAP
DIGITAL I BRANDING I LEADS
2.0 ECOSYSTEM
                                              IMPLEMENTATION SCOPE




           SMM, SMO,                            UGC,                      Mobile
SEO, SEM               Microsite   Blogging               Vlog,Podcast               Advergaming
             ORM                              Community                  Marketing
BLOG MARKETING
                                     VISIBILITY, AWARENESS, ENGAGEMENT




ACTION ITEMS:


          BLOG MARKETING:
    BLOGGING I FORUM PARTICIPATION
SEO & SEM
                              VISIBILITY, AWARENESS




ACTION ITEMS:


               SEO:
         ON PAGE I OFF PAGE
SMM & SMO
                           INTERACTIVITY, ENGAGEMENT BRAND PROMOTION




ACTION ITEMS:


               SMM :
          SNS ENGAGEMENT
ORM
                               INTERACTIVITYI ENGAGEMENTI I BRAND PROMOTION




ACTION ITEMS:


               ORM :
      FORUM I SNS ENGAGEMENT
EMAIL MARKETING
                             VISIBILITY, AWARENESS & LEAD GENERATION




ACTION ITEMS:


         EMAIL MARKETING:
         DATABASE I EMAILS
PAY-PER-CLICK
                             LEAD GENERATION




ACTION ITEMS:


                PPC
         PLANNING I BUYING
MEASURE
                                                                                    LEAD GENERATION + SALES+ BRAND PROMOTION +
                                                                                    ENGAGEMENT + BRAND RECALL + INCREASED SALES




                                   Brand visibility index
                                   which is sum total of
                                   number of postings,                                                 Email content and
                                   number of blogs or                                                  design
                                   forums             where                                            Quality of landing page
                                   participation is done,                                              Contact      established
                                   Content              and                                            every month and
                                   engagement on various                                               Response rate and
                                   form of content                                                     engagement

    Web PRESENCE                    SMM REPORTING                      SEO REPORTING                    EMAIL MARKETING                     PPC REPORTING

Time       and   effort                                             SEO     implementation
                                                                                                                                         PPC     implementation
required to update the                                              progress and organic
                                                                                                                                         progress
web pages                                                           rankings on major
                                                                    search engines                                                       The conversion metrics
Quality and quantity of
                                                                                                                                         analysis and report
articles, blog                                                      Website traffic and
Number of comments                                                  conversion report.
and downloads on
articles, blog
Time spent on the
website      and   visit
frequency
Accomplishments of the month, and next month plan and other specifics measurability parameters identified during measurability implementation
THANKS
Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889

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Interactive marketing

  • 1. Interactive Marketing Proposal Consulting I Marketing I Management Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889
  • 2. WEB PRESENCE BRAND IDENTITY, VISIBILITY, AWARENESS Work on plan Concept Identity creation Content Communication Execution ACTION ITEMS: WEB PRESENCE : LANDING PAGE I CONTENT
  • 3. INTERACTIVE ROADMAP DIGITAL I BRANDING I LEADS
  • 4. 2.0 ECOSYSTEM IMPLEMENTATION SCOPE SMM, SMO, UGC, Mobile SEO, SEM Microsite Blogging Vlog,Podcast Advergaming ORM Community Marketing
  • 5. BLOG MARKETING VISIBILITY, AWARENESS, ENGAGEMENT ACTION ITEMS: BLOG MARKETING: BLOGGING I FORUM PARTICIPATION
  • 6. SEO & SEM VISIBILITY, AWARENESS ACTION ITEMS: SEO: ON PAGE I OFF PAGE
  • 7. SMM & SMO INTERACTIVITY, ENGAGEMENT BRAND PROMOTION ACTION ITEMS: SMM : SNS ENGAGEMENT
  • 8. ORM INTERACTIVITYI ENGAGEMENTI I BRAND PROMOTION ACTION ITEMS: ORM : FORUM I SNS ENGAGEMENT
  • 9. EMAIL MARKETING VISIBILITY, AWARENESS & LEAD GENERATION ACTION ITEMS: EMAIL MARKETING: DATABASE I EMAILS
  • 10. PAY-PER-CLICK LEAD GENERATION ACTION ITEMS: PPC PLANNING I BUYING
  • 11. MEASURE LEAD GENERATION + SALES+ BRAND PROMOTION + ENGAGEMENT + BRAND RECALL + INCREASED SALES Brand visibility index which is sum total of number of postings, Email content and number of blogs or design forums where Quality of landing page participation is done, Contact established Content and every month and engagement on various Response rate and form of content engagement Web PRESENCE SMM REPORTING SEO REPORTING EMAIL MARKETING PPC REPORTING Time and effort SEO implementation PPC implementation required to update the progress and organic progress web pages rankings on major search engines The conversion metrics Quality and quantity of analysis and report articles, blog Website traffic and Number of comments conversion report. and downloads on articles, blog Time spent on the website and visit frequency Accomplishments of the month, and next month plan and other specifics measurability parameters identified during measurability implementation
  • 12. THANKS Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889