Emergence of New Voter : Voters 2.0

1. Emergence of New Voter : Voters 2.0

2. Internet & Mobile Penetration in India
Source: http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350
India has 554.8 million
mobile users and 143.2
million unique Internet
users
India already has more
mobile users in its
villages as compared to
its cities and towns.
India has 23.8 million
individuals who access
Internet from their
mobile phones using a
data connection such as
GPRS or 3G.
Rural India will have 68
million claimed internet
users and 46 million
active users by the end
of October 2013.
Social media users,
residents of towns with
population of under
5,00,000 : 33%
Social media users
residents of smaller
towns with population
smaller than 2,00,000 :
25%
Face book is now
available in: 8 Indian
Languages

3. A New Voter has Emerged: Citizen 2.0
New voter is more
aggressive, focused and
educated.
Like connecting with
other voters, discussing
and sharing information
and political views
Highly skeptical about
political news and want
more balanced
presentations in articles
Connected searchers,
avid users of the Internet
and other sources to
search information and
learn about politics
social media could have
a “high impact” on 160
of the 543 constituencies
in the next election
Candidates are using
Facebook, Twitter,
Instagram and even
Google Hangout
The voters profile include
– first time voters, youth,
employee, farmers,
businessmen,
entrepreneurs, Hindu,
and minority
India’s youth is alternating between diplomacy and indecision prior to the 2014 elections. More than half of India’s population is
under the age of 25, with 65% of the population under 35.

4. Nature of Voters 2.0
Sharing: Like connecting with other
voters, discussing and sharing
information and political views
Skepticism: Highly skeptical about
political news and want more balanced
presentations in articles
Searching: Connected searchers, avid
users of the Internet and other sources
to search information and learn about
politics

5. Current and Potential Voters Profile and Issues
Youth
Businessman and
Entrepreneurs
Farmers and Rural
populations
Hindu Hardliners Minorities First time voters

6. Thanks!
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