Successful Indian brands on twitter

1. Successful Indian brands on
Twitter
Deb

2. Background
• There are more than 10,000 active Indian
Twitter Influencers with 500+ followers.
• Most traffic comes from metropolitan cities
where Delhi and Mumbai contribute towards
16% of total traffic from India. Twitter
becomes a good platform to target the city
people.
• 65% of the Indian users on Twitter are
graduates.

4. 1.MTV India
• Category: Media
• Product: Music TV Channel
• No. of Followers 684,365
• Activity on the Twitter Page: This Twitter handle
converses with everyone. It leverages trending has tags
and discuses current topics ranging from Bollywood to
Cricket. Recent Exclusive Preview Tweetup of “Roadies-
8” is an example of how MTV India is raising the “Twitter
marketing” bar.
• Date of Joining: 29 September 2008
• Tweeting Frequency: 9.8 times per day
• Within 140 characters: They talk everything that
connects with the Youth

6. 2. Hippo Chips
• Category: FMCG
• Product: Chips
• No. of Followers 4348
• Activity on the Twitter Page: This Hippo
talks like a Twitter-buddy. In its unique
style, the Hippo interacts and have fun
with its fans. Most impressively, the
company officially announced that
@HelloMeHippo improved sales by 76%
within the first few months after launch.
• Date of Joining: 22 February 2010
• Tweeting Frequency: 7.7 times per day
• Within 140 characters: Hippo Fights
Hunger in the best possible way

8. 3. Tata Docomo
• Category: Service Provider
• Product: Telecommunication
• No. of Followers : 52447
• Activity on the Twitter Page: One of the brands in India
that has a verified account on Twitter. Tata Docomo is
always keeping up with the trend. Unlike other
telecommunication companies that only perform
customer service on Twitter, Docomo does more by
rolling out contests and exclusive offers.
• Date of Joining: 24 April 2009
• Tweeting Frequency: 21.1 times per day
• Within 140 characters: As they say it: “Do the New!”

10. 4. Vogue India
• Category: Media
• Product: Magazine
• No. of Followers 50149
• Activity on the Twitter Page: Certainly the
most followed women centric brand on
Twitter India. It tweets about fashion,
beauty and lifestyle which will help you
stay ahead of the latest trends. From
bollywood to hollywood, brands to model,
labels to designers, they cover everything
in the world of fashion.
• Date of Joining: 28 September 2009
• Tweeting Frequency: 2.4 times per day
• Within 140 characters: The latest trends in
Global Fashion, Beauty, Lifestyle and Art at
your doorstep

11. Happy Tweeting
Thank You