13. TOP 12 SOCIAL MEDIA INSIGHTS FOR NONPROFITS IN 2012
Charities use Blogs, Podcasts, messagesboards, wikis, social networking, video blogging
93% of top non profits have FB and 87% in Twitter
Top 25 charities have more followers than the top shops or largest companies in FTSE
Nonprofits’ Facebook and Twitter communities have grown by 30% and 81% respectively.
Nonprofits own an average of 2.1 Facebook Pages and 1.2 Twitter accounts.
The average cost of a Facebook Like is $3.50, while a Twitter follower costs $2.05.
The average value of a Facebook Like is $214.81 over the 12 months following acquisition.
The most common fundraising tactic on Facebook is an ask for an individual gift.
Budgets and staffing for commercial social networks continue to climb.
The top 3 factors for success on social networks are strategy, prioritization, and dedicated
staff.
Facebook advertising is used primarily to meet non-fundraising goals.
Google+ is struggling to gain momentum in the nonprofit space, while Pinterest is the top
newcomer.
15. 1. Create a Strong Theme with Clear Goals
2. Seek partners who are active and have good followers
3. Keep the focus on themes and everything else in
background
4. Identify and Utilize Your Best Social Assets
5. Target your audience and pay attention to how each
reacts to your messages and be ready to shift focus to the
most responsive.
6. Energize and Motivate Your Supporters and make your
supporters energize and motivate you.
7. Do not cause social media fatigue
8. Have tangible action
16. Have a clear goal that is measurable..
else it is only experimentation
