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1. Top 5 Reasons to Use Facebook for Your Business
Established in 2006 as a social site for college students to mingle, Facebook has since gone
to on attract millions upon millions of users of all ages worldwide, making it one the most
popular sites ever in Internet history.
Facebook users flock to the site for a variety of reasons, such as online games, photo
sharing, catching up, planning events, and more. However, a good majority of users have
found that Facebook provides a convenient way to make informed buying decisions, keep up
with their favorite brands, discover new products, and find new companies and businesses.
In fact, Facebook now has more than 1 BILLION users. This, of course, is beneficial to
businesses as they have the potential to draw in customers from all over the globe.
• Facebook gives your company a personality. Since Facebook is all about engaging
with others and sharing information, it’s the perfect platform for a business to humanize
itself through one-on-one conversations, community messages, contests, Q&A
sessions, and more. Companies that actively communicate with customers and
followers have better chances of obtaining new customers and retaining current ones.
Moreover, real-time customer service allows consumers to have a sense of trust, which
ultimately will lead to more business.
• Facebook is currently visited more than any other social media site. Although it’s
always a good idea to have a presence on all the major social networking sites,
Facebook is extremely important as it brings in millions of daily regular users
worldwide. In addition, a good number of Facebook users use the site to learn about
new products and trends, get service recommendations, and help others make
informed buying decisions.
• Facebook offers all companies and professionals their own free business page. In a
matter of minutes, you can easily create your own page, complete with company
information, pictures, events, product listings, and more. Additionally, your followers
and customers will have a convenient way to engage with other like-minded people
and share recommendations.
• You can track the effectiveness of your company’s online social media presence.
Facebook’s integrated tools and applications on business pages allows you to
determine the makeup of your customer base, their shopping habits, and how likely
they are to purchase from your business. Moreover, Facebook offers an “Insights”
feature on all business accounts. The “Insights” feature allows you to see what kind of
reach and impact each of your posts have had. It also can determine the age group,
gender, and locations of the people that have read your posts.
• Your business page is public and searchable by millions of Facebook users. In
addition, when people give your page a “Like,” it becomes visible in their News Feed.
This means that their own Facebook friends will most likely see your company name
as long as they share the pages they are fans of. Furthermore, Facebook ranks high
on major search engines. By incorporating the proper keywords and staying active on
your account, not only will your Facebook business page move up in search engine

2. results, but your company website and other social media accounts can potentially
move up as well.
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