Google reputation management

1. Utilizing Google Reputation Management to Protect Your Online
Image
Google Reputation Management is a crucial process when you are trying to establish
your online status. The simple fact is that most people use Google as their primary
search tool while researching information concerning you or your organization.
There could be a vast quantity of personal information about you that may be easily
found on the internet. If a person uses your name in a blog post, a Facebook/Twitter
conversation, or if a photograph tagged with your name is posted, it is inevitable that this
content will be indexed by Google. Some of this information could be private,
confidential, derogatory, or just plain inaccurate.
It is therefore necessary that you take the appropriate steps to make sure that people
gain the right impression of you. As a protective measure, Google has recently
introduced a tool that makes it easier for you to manage your online reputation.
What Is The Google Reputation Management Tool?
In order to access the Google Reputation Management tool, you will first need to
create a Google profile. The tool itself is entitled ‘Me on the Web’ and is visible on your
Google account dashboard. It is located between the ‘Analytics’ and ‘Account
Information’ tabs.
This tool allows you to keep track of any new information that may appear on search
engines. You are simply required to set parameters based on the information in your
profile, such as your name or contact address. The next time anyone posts new content
that includes these parameters, Google sends you an Alert. In addition, there are
methods provided to safeguard your reputation and aid in the removal of derogatory
content.
Responding To Threats Reported By the Google Reputation Management Tool
If you are alerted to the presence of information that could be potentially embarrassing
or damaging to your reputation, it is necessary to react quickly.
We are often the architects of our own misfortune and certain content or photos meant
for private viewing on our Facebook/Picassa accounts may be viewable to the public at
large. In this case, you can fix the problem by correcting the Privacy Settings on these
accounts. If you have made comments or statements through your social media account
or website that could cause damage to your status, it is important that you delete these
comments or web pages. Pages/comments once deleted can be removed from any
search engine results.
If the offending content is posted on a third party website or by a person you cannot
contact, there is little you can do about it apart from requesting the publisher to withdraw
the content. In the event of a refusal, the best way of counteracting this is by publishing

2. articles/content that promotes a more positive impression of you. You can include links
to these articles within your Google account. Typically, content links found within your
account command higher search engine rankings and can help bury any offending
content.
Proper utilization of the tools provided by the Google Reputation Management system
can help protect your online image.
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