3. Plan Area
North Boundary:
Prospect Road
South Boundary:
¼ mile south of Harmony Road
East Boundary:
Commercial on east side
of College Avenue
West Boundary:
Mason Corridor
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4. Why Midtown?
• Transit Oriented Design (TOD) strategy combined with Bus
Rapid Transit (BRT) construction and major bicycle corridor
• A historic core with declining property values and increasing
vacancy rates
• A conscious desire by community to fight the freeway trend
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5. Why Midtown?
Mason Corridor
MAX Bus Rapid Transit
2010 Redevelopment
Study
Transit Oriented
Development Overlay
City
Plan
Midtown
Plan
Midtown Urban
Renewal Plan
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6. Process
• July – October 2012
Existing
• Tour the corridor
Conditions • Stakeholder outreach
Design
Concepts
• November – January
• Community workshop
• City Council work session
• February – June
Draft Plan
• Stakeholder outreach
• Public open house
• October 2013
Adopt Plan
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9. Frontage Roads
Use combination of frontage roads and
wide, detached paths for north-south
biking along College Avenue
Create alternative design for frontage
roads that allows cars, bikes, and
pedestrians to share the street
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11. Create Character Areas
Gardens
•
Break down length of corridor
•
Unique design themes for each
expressed through:
• Architecture
• Signs
• Benches
• Planters
• Bike Racks
Arts & Entertainment
Innovation
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12. Public Space Linkages
1 large public
space per
Character Area
Network of
interconnected
walkways, smaller
courtyards
& plazas
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13. Density near transit stations * Green Building * Enhanced pedestrian
connections
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14. Enhanced Urban Design
•
•
•
•
•
•
•
Public/Private Partnerships
Guidelines/ Incentives/Regulation
Provide public spaces
Provide appropriate multi-modal
circulation
Locate parking interior to site,
encourage structured parking
Two front yards-service in the core
Parking behind
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15. Implementation Strategy
• Promote Midtown’s vision
• Prioritize Improvements
– Public roads, signage, larger public spaces
– Private, site-specific redevelopment
– Area-wide branding and programming
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16. Implementation Tools
Currently Available
Future Options
• Tax increment financing
• Land Use Code
• Business Improvement
District (BID)
• Special assessment (tax)
districts, e.g., General
Improvement District (GID)
• Community Development
Corporation
• Business Assistance
• Capital Investment
– Transit Oriented
Development (TOD)
– Planned Development
Overlay District (PDOD)
• Budgeting for Outcomes
(BFO)
• Design guidelines
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17. Next Steps
•
•
•
•
Access Plan
Land Use Code
Capital Investment
South Fort Collins Business Association membership
– Business Improvement District
– Activity Programming in conjunction with BRT
• Green Building Program
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