Like all of Chartbeat Publishing products, the Video Dashboard offers real-time insights to provide a clear understanding around what’s resonating with your users.

1. AN INTRODUCTION TO
VIDEO ANALYTICS

2. Today in the United States, 89 million people
are going to watch 1.2 billion online videos.*
* According to comScore
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3. Video is going to conquer the web.
According to Cisco...
“Consumers are adopting video
very quickly... I think this industry is
Globally, online video traffic will
about to explode.”
account for more than half of all
consumer Internet traffic in 2016.
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— Tim Armstrong, CEO
– Tim Armstrong, CEO of AOL
of AOL

4. But with traditional analytics,
how do you know if a video is...
Holding your viewers'
Contributing to your
Driving visitors to your
attention?
audience growth?
other content?
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5. The truth is, with traditional video analytics...
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6. You can't.
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7. Traditional video analytics services
usually fall into one of three camps:
EVENT
PLAYER
TECHNOLOGY
FOCUSED
FOCUSED
FOCUSED
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8. Event-Focused Services
Because they're built to capture activity based on specific user actions, "eventfocused" services only provide very limited information. They might tell you that
a video started or finished playing, but they'll tell you nothing about what
happened in the time between.
Starts
? ? ? ? ? ? ? ? ? ? ? ?
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Completes

9. Player-Focused Services
"Player-focused” services only measure the stuff that happens within the
confines of a video player. Because they have no access to data from outside
the player, they tend to operate in a vacuum. They're unable to understand the
impact video has on a page or across your site.
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10. Technology-Focused Services
For "technology-focused" services—typically content delivery networks (CDNs)—
the emphasis is on the technical facets of delivering content. The analytics are
geared toward video quality and operating performance—think buffering events
and error conditions.
Buffering...
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11. None give you the whole story.
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12. They just aren't measuring up.
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13. That's why we built the Chartbeat Publishing
Video Dashboard...
EVENT
PLAYER
TECHNOLOGY
FOCUSED
FOCUSED
FOCUSED
The Chartbeat
Publishing Video
Dashboard
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14. To help you measure what's actually happening, on a
second-by-second basis, in real time. Know what content is
truly resonating with your audience.
Starts
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Completes

15. To help you build much-needed context around the
performance of your video content. Understand the impact
of a video on a page or across a website.
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16. To give you the insights you need to make smart editorial
and audience development decisions. Because that's what
it's all about, isn't it?
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17. The Chartbeat Publishing Video Dashboard can
help you find the answers to the questions
you've long been asking...
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18. Was your video actually seen and watched?
Were viewers engaged?
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19. How are your videos performing independently
and in aggregate?
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20. How are your videos affecting your written
content, the rest of your website, and your
audience’s behavior?
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21. The answers are waiting.
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22. There's so much more the Chartbeat Publishing
Video Dashboard can do for you, too.
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23. Engagement Score
One-to-one comparisons of all your videos using a single score created by our
team of data scientists.
1
2
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3

24. Ad Drop-off
An impact assessment of your videos' pre-roll advertising, helping you to know if
ads are stopping viewers from getting to the meat of your content.
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25. Video Tracking
Tracking for all your videos, regardless of where they've been embedded—on
your website or someone else’s.
The Chartbeat
Publishing Video
Dashboard
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26. Top Articles Without Video
Opportunities to drive longer visitor engagement and grow your audience, by
pairing your best videos with your best stories.
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27. The Chartbeat Publishing Video Dashboard is
the only video analytics platform designed
specifically for editorial teams.
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28. The right information, in the right hands, at
exactly the right time.
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29. That's what transforms businesses.
API Support Available
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30. Press Play
Let's talk about how we can help you achieve
your goals for video content.
646-218-9333 | productoutreach@chartbeat.com | chart.bt/video
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