1. May 2nd, 2012 Published by: Charlie
Custom Wristbands
to encourage the cancer patients to face life and be fearless
The promotional use of custom wristbands! about the disease. They are still common today among
cancer patients who use them as a unifying factor for their
suffering.
Unitix talks about marketing Those used at the time were yellow. People have used
with custom wristbands these bands for a long time since then to promote various
messages. Fundraisers and other activities sponsored by the
People are different and therefore they take interest in
government or the private individuals.
different activities and engagements. When one wants to
create awareness and gain support for a particular cause, They are admissible by people from any age group, which
it is important to find the right kind of promotion media. is one of the advantages people enjoy from these bands.
Custom wristbands provide a cheap and easy way to create They play the role of fashion accessories making them
awareness about specific issues in the society or business very popular with young people. Their functional role of
world. They have become quite common and nowadays form promoting a particular message makes them popular among
part of fashion accessories worn by different people. the older people.
The first use was for the promotion of cancer awareness in It is important to use themed bands to promote specific
2004. Dubbed the Live Strong campaign, the cause sought messages. Some colors bear significance to particular causes.
Green color usually symbolizes environmental messages and
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2. May 2nd, 2012 Published by: Charlie
could be used for promotion of conservation measures. These custom wristbands help people promote different
Depending on particular countries, patriotic groups could messages. They are cheap and affordable to their target
use colors of the flag to promote patriotism and nationalistic audience. The color customization is able to attract many
ideas. people because human beings are naturally attracted to
visually appealing items. This captures the attention of the
There are many generic designs available from many
target audience.
stores on the market. However, it is always better for
individuals with worthy causes to order for customized
bands that promote the specific cause. It has become one
of the innovative means of advertisements from different
companies with products they want to promote.
Religious groups may also use these products to promote
their beliefs and gain more following. They print messages
and quotes from their religious teaching and distribute these
to their followers and the individuals they aim to attract into
their worship. They come up with campaigns to promote
their religion using their existing members.
Politicians also realize many benefits from the use of these
bands. They may use them to promote their ideals and
appeal for votes from their electorate. Their low cost will
keep within the budget set aside for the campaign. They may
also use a color code that reflects the political ideals upheld
by the different political parties.
During certain seasons such as summer, kids may go
camping organized by different groups. The administrators
may classify these campers depending on different criteria.
Among the easy ways for the administrators to identify each
group is by using a color-coded band to differentiate each of
the groupings.
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