This is our proposal of ideas which we would use to pitch to potential companies who were interested in funding our horror film.

1. Treatment
Charlotte Page & Jamie Whitbread

2. Treatment
This treatment is a proposal of ideas about our media
package, which we will present, to a production company in an
attempt to persuade them why they should fund our production.
Working Title: Ancestors
Genre: Horror
Certificate: 15
Proposed Duration: 93 minutes
Completion Deadline: 28th March 2013

3. Target Audience
Target Audience: Our film is aimed at both a male and female
audience aged between 16 to 25. Audience members are most
likely to be students, either studying at college or university and
are likely to have a part-time job. This means that these
consumers will have a small disposable income meaning that will
have some money to spend on our media
package. Consumers are passionate about
films of various genres, but show a particular
interest in horror, as this is a genre, is one
which works best when watched as group as
emotions can be shared together. This genre is therefore suitable
for this type of audience who are always around other people as a
student. Furthermore, our young target audience are
fun, outgoing and adventurous which reflects how our film would
be exciting to this target audience.

4. Background
Background: We are creating this product because we feel that
there is a niche in the market for a product of this style. A typical
convention of horror is to have a female play the role of the
victim however in our film, Ancestors,
we plan to portray the female protagonist as
strong and powerful, which although this is
becoming more popular within the
horror genre, it has never been fully explored.
We feel that our film would appear unique
amongst competitors because the use of a prop, a doll, as the
antagonist is unexpected, as usually a male would adopt the
villainous role in horror.

5. Research
Research: The location for our film will be set in a modern day
house as this is something that our audience will be able to relate
to. As consumers can relate to the setting they will be able to
imagine themselves in the position of the character, as hopefully
the location will look familiar to them.
We will ensure that the setting appears
familiar through the use of props such
as perhaps through phones and laptops
as technology is popular amongst this
audience and part of modern day society.
Usually a house connotes an idea of comfort
and safety so this will allow the audience to
feel relaxed which will make any shocks or surprises exaggerated
and more frightening because they are unexpected.

6. Research Continued…
Research: The main prop that we will be using in our film will be the
doll as this central to the plot of our film. The doll is another aspect
which will be shown in an unexpected way is usually it is something
associated with childhood and memories however we will portray this
prop with a more chilling and sinister feel.
Another prop that we are planning to use
is old photographs as part of our film is to be
set in the past so this will reflect the part of the
film where the toy has been involved with
different generations.
With regards to laws, when shooting our film we will ensure that we
have the permission of the owners for any locations that we choose to
use such as the permission of the homeowner or if we chose to film in
any public places. Similarly, we will also have permission from
parents, as it is likely that we will include children as extras during the
opening scenes to show previous generations.

7. Synopsis
• Synopsis: Ancestors is a story based around the theme of
family and generations. Opening with a scene set in the
past, consumers are introduced to a doll that has been passed
down generations. Shifting to the present day, the main
protagonist comes into possession of this doll and realises the
history and secret’s this doll holds. Trying to avoid its
curse, the main character dismisses the doll only to find it
keep coming back to her. Is it trying to tell her something that
she should know?

8. Style
Style: The style of this film is to be serious as this will help to create the
tense and eerie atmosphere that is associated with horror. We will
portray this serious style through the use of lighting and colours, as
these will create a moody ambience. For example, low lighting will help
to create a feeling of unknown whereas high key lighting too will We
are also planning on creating this serious style through various camera
angles and editing. Camera shots and angles that will help to create a
serious atmosphere include extreme close-ups, as this will create an
intense and uncomfortable atmosphere for the audience.
Similarly, canted camera angles will too, create a feeling of unease and
seriousness, which are emotions, associated with horror. With
editing, scenes will be cut in a fast way and include cuts that are quite
sharp to create feeling of shock and surprise.

9. Budget Requirements
Approximate budget requirements: The total budget for our film is
£75,842,80, which will be used to purchase various equipment and the
hiring of cast and crew. The equipment that we have chosen to hire
includes a HD Camera, lighting kit, microphone kit, and a tripod, as
these will help us to make a professional trailer as they are of a high
quality.
The majority of our budget is to be spent on the hiring of crew who
specialise in certain areas that are essential to our production, helping
to make our trailer more professional as these crewmembers are best
in the business. Some of these roles include a camera assistant, camera
operator, lighting assistant, researcher, sound operator, director and an
editor. Collectively, these members of staff can help to create a trailer
that is of a high standard as they can share their knowledge of the
industry.
Some of our budget will be used on props such as the doll, which we
have tried to find one which of good quality as this is central to our plot
and therefore it is crucial that we get this correct. Costume are also
important to reflect the culture and time period of the film which as
our film is modern, we have chosen to use a contemporary shop to
purchase our costumes from as this is relevant to and will reflect the
target audience.