Charotte Krijger, TU Delft, May 2011

1. Social MediaAbout a hype that’s (really) not a hype Aboutbuyingdecisions and business opportunities Charlotte Krijger, TU Delft, 2011 @krijger Aboutbeingorbecoming a facilitator of conversations online Aboutusingcommonsense

2. Charlotte Krijger Works with, in and beyondSocial Media BelievesSocial Media is notanisland, but part of a bigger picture Is passionateabouthelping business leaders turn intosocial business leaders Is crazy aboutItalianfood

3. Sowhat are we discussingtoday? 1. 2. 3.

4. 1. SocialCustomer

5. Study shows… 15% of online consumersfeelstronglyconnectedwithoneor more brands online. Potentially, these people are your brand ambassadorswhoyou want to cherish. “ “

6. 65% of consumers have had a digital experience that either positively or negatively changed their opinion about a brand. 97% of that group say that their digital experience influenced whether or not they eventually purchased a product or service from that brand. 64% of consumers report making a first purchase from a brand because of a digital experience. “ “ Source: Razorfish Feed09

7. 2. Social Brands

8. SocialMedia is influencing buyingdecisionsand redefining the waybrandscommunicatewithcostumers

9. It is not the strongest of the species thatsurvives, nor the most intelligent thatsurvives. It is the onethat is the most adaptableto change. “ “

10. Sohow do brands becomesocial? There is only 5 things to remember: InsightsRelevanceContent (worthsharing)ConversationActivation

11. Islands are cool,Integration is cooler Using Social Media as your only marketing platform might not be a smart move

12. KLM Brand loyalty

13. Nike Take Mokum Activation

14. “ All beginswithinsightsand relevancewith a focus on content and conversation. Thiswilldefinitely help change your game. That is, ifyou’relookingtoincreasebrandloyaltyandultimatelysecuringrevenues… “

15. 3. Social Business

16. “ Just having a presence on Social Media is notenough.Succes in Social Media requiresbusiness processadaptationand the right peoplethatunderstand the dynamics of the socialbusiness. “ Source: Community-roundtable.com

17. “Believe nothing, no matter where you read it or who has said it, not even if I have said it, unless it agrees with your own reason and your own common sense.” – Buddha

18. Sooo,Social Media is not a hype, but a catalyst of change… Thatyoucanbecome part of ifyouchoose to Thatturnsbrandsintofacilitators of conversationswhich is prettycool Whichcanbe a helpful medium in growingyour business… especiallyifyouuseyour common sense andavoidgettingcaught up in all the bla bla…

19. Thankyou!I hope you -d it. Let me know@krijger

20. P.S. Someblogs I like to read:Mashable.comDutchcowboys.nlFrankwatching.comFeed.razorfish.comFacebook-studio.comContagiousmagazine.comSocialmediatoday.comTwitter!