5. just does
THis not go with THis
Female
20-30
years
(in the mind
old
Mid
of a young cafe
income trendsetter)
office
6. so we set out to design a
medisure
bottle which will change the
way everyone looks at and
uses medicine every day
(and make it cool again to take those meds)
7. ?
we started with the problem
how do you
feel about
taking your
medicine
8. “
I am embarassed
to take out
my medication
at work as it
makes me look
like a geriatric
M, 24 years old
user insights - sda
9. “
there are times in
which i am out and
would rather not take
my medication out in
front of friends in
a social setting so i
dont take it and ill
let it pass but this
happens too often
S, 22 years old user insights
10. “
i see the old school
medicine bottle
being used by cafes
a lot the brown
orange colour the
old style of shape
i think its coming
back into fashion
C, 29 years old user insights
11. “
i dont have any
connection to
what is inside
to see what im
taking or how
big the tablet is
D, 28 years old
user insights
12. ?
we also asked young women to rate
medicine bottles currently available
ugly or
beautiful
fun or
serious
13. and we found...
The most highly rated bottle Overall affinity with the
as it is both beautiful, playful amber/translucent colour
and highly functional of the traditional medicine
Bottles of a smaller
Opaque & white in colour diameter & greater height
more ugly & serious than more beautiful than small
transparent bottles height & greater diameter
14. from this we identified what values
women look for in a medicine bottle...
A set of key values which respond
Scientific to the findings from the Semantic
Differential Analysis, user insights &
moodboard.
Trust These relate to the need for the
bottle to offer a new & compact
Trendy aesthetic which is functional & easy
to use, whilst at the same time
accuracy referencing back to the traditional
medicine bottle which offers trust.
discrete
purposeful
minimal
15. and went about designing a A visual
bottle which fits into her life depiction of
the values of
Social the end user
which the bottle
is to embody,
as well as an
illustration of
the key aspects
Health a priority
of the target
Technologically savvy group which are
important to the
product - the
ashionable
environment,
daily life &
values.
F
Being organised in a busy life
Beauty
16. through the mixing of Translation of the key values into a
set of design specifications which
three vital ingredients aim to embody the user needs &
(20ml each)
values in a tangible experience.
+ +
ACCURACY MEDICINE TRENDY
17. Screw lid -
measuring cap
Deep screw cap
our rigourous design development stage doubles as shot
glass for medicine
(liquid or water
Test tube like for tablets)
put the bottle through many iterations shape
Science/trust/ label groove
accuracy (record of
medication
taking) silicon/plasti
Elevation Squarer shape Cylindrical shape
section
“medicine time”
“take on...”
“next dose...”
“take next...”
“dose up!”
Cylinder/test
tube like top
Colour
swivel bands, Record of customisation of
moveable, plastic medicine taking cap/band
- compliance/
days adherence
ml indentation?
morning/noon/
night Screw lid, plan view
square base
19. to arrive at the final product
process
high fidelity prototype
20. (we think it is pretty damn clever)
The amber transclucent colour
of the bottle is a reference to the
colour of traditional medicine
bottles Bands are divided into days
and times of day, and can be
swapped for your favourite
colour
The smooth &
symmetrical shape Swivel bands help to keep track
makes MediSure of when the next dose is due.
discrete and modern Simply turn the band after taking.
This helps to increase medicine
adherance rates.
A 30ml cap means that there’s no
more seperate measuring glass.
And for tablets, it’s a handy glass
to take the water.
22. 1.00PM Wednesday She fills up the cap to conveniently take & turns the bands
lunch. At the office. with water from the the medication around to remind her
Zoe takes prescribed office kitchen when her next dose
tablets three times is due - Wednesday
per day. evening.
ZOE
23. 7.00PM Monday She uses the cap To conveniently take & turns the bands
evening. At the to measure out the the medication around to remind
restaurant. Alice takes 20ml. her when her next
liquid medication dose is due - Tuesday
three times per day. morning.
ALICE
24. and with a dose full of medisure,
the medicine is so much easier to
go down (and not make you stand
out in the crowd)
