Intro to Google Adwords covering campaign and adgroup set-up, tips and tricks for ad text, keyword selection, landing pages and conversion optimization

2. Tips and Tricks for Ad Text

3. Keyword Selection

4. The Basic Format and Concept of Landing Pages

5. Conversion Tracking

8. Different Theme or Idea for Each Campaign

9. Different Settings/Targeting Options

11. Promotion

12. Campaign type

14. State

15. City

19. Search

20. Mobile

22. Make Sure Your Budget Is Being Spent

25. Include www in display URL

26. Must include actual domain name BUT After the domain i.e. /cheapairfare or /cheap-airfare or even /best-flight-deals or /find-out-more

27. Capitalize most words in your ad text except for A, On, etc.

29. First Line - Value Proposition/Benefit

30. Second line - Call to Action with ! or …

32. Characters such as # $ % & *

33. The Word “Free” or Exact Price of a Product

35. Add Variations Tips & Tricks TEST!

36. Add Variations – Tips & Tricks

39. Click Through Rate (CTR)

40. Conversion Rate

41. Cost per Conversion

42. Conversion Tracking

44. Use multiple word phrases

46. Check “See Search Terms” under Campaign/Adgroup Keywords

50. Include the benefit to the visitor

51. Include an obvious call to action

52. Create a customized page for your ad, not your homepage or even contact page

54. Thank You Charlie Kalech Director, J-Town Productions Ltd. http://www.j-town.co.il [email_address] @CharlieKalech For More Resources Fan Us on Facebook http://facebook.com/jtownproductions For More Events and Seminars Join Jerusalem Web Professionals (JWP) Facebook Group