1. By Charlie Blackmore

2. What is it ?
A sales display is a chance for people to be inventive to create an area of space which displays an object. In which people
could interact with and have a taste of what they are looking at and maybe considering buying the brands product. This
allows customers to view products for men's aftershave in a simple but effective manor that customer are able o access the
product easily and safely.
Why is it a good display ?
This in my opinion is the best display as it is able to allow the customers to view the objects easy also they can touch them
which can have a effect on the selling costs. The stand should be a reasonable height also the objects are big enough to
see detail clearly on them. The colouring of the products reflect the lighting in the store which stands out to customers.
Why is it a bad display ?
This is a bad design as there is too many products on the stall which can confuse customers on what they are looking at.
The sale display isn’t clear to what it is selling also a brands name for the products aren’t clear. Also the stall has a shelf
and safety aspect as the products could fall and injury customers.
This sales display is simple but effective as the
colours are vibrant which engages the buyer. The
trays that they are displayed in are easy to get to a
pen to view. The prices are also easy to see at the
bottom of each tray. The brands name is clearly
displayed above the compartments. An
improvement needed would be that the height of
the display for pens could be higher which can be
more visible.
This is different as the fragrances are
behind a glass door with lots of
lighting around them which
persuades the buyer to go over and
look at the products they are selling.
The colours of the products sold by
individual owners make the display
even stand out more with the use of
lighting. The height of the display is
good as it is accessible to products.
I really like this display as the woods are there
for you to view yourself and see if they are
damaged or smooth. The sizes are visible also
the cost. The frame of the sales display is
modern which has a influence to people
viewing the product. The height of the display
is good as the wood is accessible. The display is
definitely interactive for the customer to view
the products.

3. This display unit is a vivid orange
which stands out. The products are
easily accessible to touch and the
prices are clear. I think this is a good
display unit. Also the sizes of the trays
are good ranging from the smallest at
the top and the largest at the bottom
this and influence the buyer to be
more interested to what they are
looking at. Also it can make them buy
other things rather than just what they
came in for.
This display unit is different as the
colour influences the buyer to buy the
product. Also in this display images
from whsmith they have there sticky
notes next to another brand post it
which are more expensive so buyers
are more likely to but the whsmith
sticky notes. Also the display is simple
as the cost is visible and the notes are
vivid colours which stand out from
the background they use for there
display.
This display is vivid which sells the
products very well to customers
who walk in as its eye catchy..
These are candles that have been
placed together as a group by the
shop maybe to try and sell more
than one item at a time. Also the
display is simple meaning its not to
hard to get to the products.
The display unit has
lights which are
effective. The
fragrances are on the
outside of the glass so
you can have a taste
of what the product
smells like. This is
good as it interacts
with the customer
hopefully wanting to
buy the product. The
display is safe up to a
certain way as the
product can be
dropped and smash
as it’s glass. But the
fragrances are out the
way of children’s
reach.
This is a basic display but
effective as the curtains
are displayed high which
is seen by the human eye.
The colour of the curtains
stand out also they have
added the pillows below
maybe to show you what's
else is in the range so you
may but it or just to fill
the display unit up.
This is a good and bad display
unit as the good thing is that
its got lots of customer
choices also it interactive so
they can take them off the
hook and see them. The bad
display about this is that
there may be to much on the
display which could confuse
people.

4. This display is clever as if you walked into the
shop the word ‘ SALE ’ in big red letters is
effective also having the products hanging in the
air can introduce the range to the customers.
Also having the curtains in the background
which allow the customer to interact with is a
good way to sell the product.
I really like this displays the products in
this case locks and door numbers are
visible as the background, is dark and dull
which can allow the products which are
gold and silver to stand out. he hooks
that they are on can allow the customer
to feel and see the cut of object.
This display is unique
as you can touch the
curtain rails and see the
shapes . The stand is
simple but effective for
the customer to view
the objects they are
looking at. Also the
prices are visible next to
the product.
This is a charity shop display which is
effective as it displays the products they
are selling very well in the window. In my
opinion I’m not bothered to what they
are selling. To me it is the display itself
the shape of it how it has a open view. By
this I mean you can see through it to
other products in the shop.
This is brilliant display unit as it represents the keys in a way
that the colour of the display background can show the
products to the customer in a way that they would want o
walk up and touch the keys and see the styles they would
want. The display is basic but effective as the hooks display
the keys with an area where the are stored underneath.

5. Old spice use different advertisement posters and speeches such as ‘MANO A MANO’ this can
encourage younger people to realize if they use this product they may turn into a man.
I think that the old spice is encourages younger people from the start of there forties until about
there twenty's when they are a man. I think that the customer range for this product is about 30-
40 yrs old.
Mr Natty uses different methods to advertise such as using old fashioned
moustaches to represent there logo this can engage people to see different but
modern looks they can have with there facial hair.. The new advert for Mr Natty
has a difference in the nationality of person. Maybe the industry is trying to sell
there product more so there looking at the different age groups and cultures of
people. I think Mr Natty is aimed for men around 20-30 yrs old as they may be
looking for different styles for there facial hair.
Lynx have many different advertising skills such as creating videos which can
make people think that if they use lynx they could get women chasing them as
shown in the photograph. Lynx create videos that they sell to the TV industry
which go on national TV. This has an effect on the selling costs.
Lynx is a powerful brand which is based around men between 12-30 yrs, that
are trying to attract. Also certain images, that Lynx use can make people think
that, that could be me.
Fish are a old and new fashion hairdressers which style men and women hairs. In
opinion they are a hairdressers for middle age people that like to have different
hair styles beside the normal trim at the barbers.
They use famous people to advertise there name so they can get business. I think
fish are used by men around 16-40 yrs.

6. Point of Sales
Hackett are a old company that advertise in men's grooming. The company uses old fashion
photographs which are mainly business people. The company in my opinion is trying to advertise to
people that go to work in a suit. The age group for this company grooming I would say is people
around 20-40 yr olds.
L ‘ Oreal use different advertising methods such as TV adverts and
images in there shops which talk about age concern. This appeals to old
aged Men and Women which have bad skin care. The adverts pulls
people in as they explain that they are professional people that can
control problems with skin care. I think that L ‘oreal is aimed for men
aged 16-40 as they have sensitive products for older peoples skin care.
Jeremy Hackett and Ashley Lloyd-Jennings met in the Portobello Road, West London both combing the market
for good second-hand traditional British men’s clothing. A business partnership soon started with a small stall in
Portobello themselves, selling on the clothing after cleaning and repairs.
Hackett's foundation happened in 1983 and is still selling, creating loads of stores world wide in 15 different
countries such as, Great Britain, Germany and France for business.
Hackett has a lot of history behind its name and has been created clothes for men and women and accessories.
My chosen brand : Hackett
Hackett today now sell a children's wear. Which from their advertisement can persuade family's to dress their little kids in Hackett
wear. The advert ‘Little Britons’ can appeal to family's that there are maybe big business men inside there little sons waiting to grow
up.
Hackett, the British upmarket gentlemen's clothing store with branches around the world is known to be organised and have a chain of business.
Why Wear Hackett?
Men may wear Hackett because they either find it a good menswear shop for clothes and fragrances or that it’s a good make for if you worked in a
business making them feel smart and intelligent.
Who Wear Hackett ?
I think Hackett are mainly worn by men that are people that wear suits that work for a business mainly aged around 20-35yrs

7. Brief:
Design a new point of sale display unit for a male grooming company. The unit must display at
least 1 product from their range and must clearly identify the brand. Possible brands are Old
spice, Fish, L’Oreal men expert, Mr Natty and Hackett.
Situation :
Hackett has a high price range that may be excessive for people. But Hackett have brought out a
new children's clothing range which this shows they are trying to change there target audience.
Also on TV you don’t see a lot of advertisement for Hackett men aftershaves or other products.
Solution :
In my opinion to create a sales display should still resemble the old fashioned antique look
Hackett try to show pride in when selling there product. But, there point of sale still shows and
resembles the old style of Hackett in black and white.

8. Position of product / Environment :
I think that Hackett would use a different
angle of positioning their product such as
having the sales display either facing towards
the customer as they walk towards it or so
that the product is at an angle that may
interest the customer. Also if the product is
coloured the positioning of the product has
got to be laid out carefully such as the light
from the shop could make the glass bottles
twinkle which stands out more.
Manufacturing :
The sales display could be easy to make as it could come as
a kit so that it save packaging so the store has to build it
themselves. Also the amount of time it takes to produce
the stand for the product has got to show a profit on there
sales effect.
Purpose :
I think that Hackett have a more distinctive classic
style approach to selling there products. There sale
displays should show the old classic appearance
but with a modern touch to them ever so slightly.
Also the purpose of the sale display is to attract the
customer either that being that the area of the sale
display has a slight aroma of the fragrance or that
it stands out more than other displays.
Cost :
The cost of the item that the sales display holds
should resemble the prices of priced Hackett men
fragrances. But what I think that the sale display
should show is an expensive classy look so that it
appeals to the nature of the product.
Sustainability :
The sales display materials must be recyclable so
that its good for the environment. Also the
materials must be long lasting because of the use
of the sales display containing the product which
will be touched regularly. The sales display must
be sustainable for people touching it meaning that
it doesn’t break during use.
User-friendly :
The sales display must be easy to use so that the
product can be easy to get to and stored in a safe
place so it doesn’t fall and break. Also to make sure
the sale display has a simple but effective design that
contains the product that the customer can access
well.
Social media :
Hackett have different types of social media adverts.
First they use adverts on TV which resemble mainly
middle aged men around 20-30 yrs which can have
an impact on the viewers at home. Also different
places for advertisement are areas such as,
Facebook, sides of a website such as eBay .
Size :
A point of sale display unit needs to large and different to
stand out from all the other brands on the market. Also
the size should be all used for the product use only either
with shelf's, stands or a tester station to one side on the
product.
Material :
Hackett is a high class brand which should display a high
quality of materials. I would think Hackett would use high
class wood and glass as they are a expensive brand that
have a quality to there designs. I would of thought that the
materials should be bio-degradable. Also the materials
should look expensive but not cost !
Functions :
On the display unit it could have an
interactive display such as you have to twist
the handles to open up little doors which
have the fragrance in them. Or it could have a
spray that you have to press yourself. Also it
could have a lighting system that could be eye
catchy on the display also on the product the
bottle could be glow in the dark material.
which sprays it onto your clothes, but it has to
be under eye level for health and safety
reasons. Hackett mainly use a simple display.
Safety :
I think this Is the most important as the display should be
eye level to stand out but not have any parts of it sticking
out. Al so when the user try's and touches the stand they
shouldn’t injury themselves in anyway possible. The
display should be solid so if it got pushed it wouldn’t fall
over and hurt anyone.
The past :
The look of the company for every company that sells
men's fragrance change over time. Meaning that the style
of there sale displays change due to the look and style of
the products shape. Also the target audience has been for
men around 30 years old as the adverts always show men
with beards or facial hair.
The future :
The future for Hackett men's fragrances are very bright I
believe. The target audience can change so that the age
for advertisement for men could be for 20-30 years of
age. This could be created by adverts using younger men
models to influence a younger generation. Also the
products could become more affordable but don’t defeat
the objective of Hackett being a high classy London
brand.

9. Environment
How it
works
Difference
from other
displays
Suitable for
humans use
Social
network
sites
Adverts
QR
reader
scan
Sides of
website
Angle
to
attract
Towards the
customers
Injury
free
Smooth
No
sharp
edges
Recyclable
Store ( Men )
Simple
design
Easy to
operate
Sell the
product
Engages
Water
Fire
Spray
cards
Twist
handles
Display
fits with
Product
size
Purpose
+ Sale
Bio-
degradable
Acrylic
Glass
Wood
Appearance
Theme
Word
play
Colour
Modern
Manufacture
price
Affordable
Expensive
Ready
built
Time
Easy to
make
Material
Recyclable
Advertising
Product
Audience
Target
Audience
Look of
company
Product
Hackett
Display
Unit
Size
Materials
Aesthetics
Safety
Purpose
Future
User-
friendly
Sustainability
Functions
Manufacturing
Cost
Past Environment
Ergonomics
Position of
product
Social media

10. L – logical / reasons for it. ( design + use )
I – illogical / position of the display to be clear
N- need / Purpose
K- keep / Decision
S- scrap / Decision
F- form vs. function / look nice and work well
X- x factor / difference
Basically the link fx effect is establishing a need for the
point of sale unit. I found relevant information on all of
the links fx effects which I have used in my research to
find out specific details on work works well and doesn’t
work well in a men’s sales display.
Logical :
: The brand of the product should be clearly displayed so that the customer knows what he or she is looking exactly at.
:A example of the product should be clearly represented in the display to show the customer what they are looking at i.e. the shape of the bottle and name. So
maybe they can go home and research it.
: The price of the product must be clearly presented either in front of the display so it stands out. But, sometimes the price being near the product display can
put customers off viewing it.
: The position of the display should be represented clearly. But in a store if you want that product to stand out but needs to be near the fragrance men's else
you could position it on the aisle facing the customers walking through. But if its around the particular brand Hackett clothing the fragrance needs to be
different colours to stand out from the clothing parts.
: The sales display in general needs to be clearly represented as one of the main points of selling.
: The sale point needs to be eye level meaning the actual product needs to be eye level. But the stand could be higher to stand out above other sale points
displaying other products.
: Also the sales display could be near the tills which could persuade customers today the product whilst waiting to pay for others.
: The sales display must be clearly labelled the brand so customers know hat they are looking at.
: Also samples that customers can try and take can persuade them to buy the [product. On the sale display pieces of paper could be laid out with scented
fragrance covered on them for the customer to take with the brand name on the paper so they can remember what hey tried.
: The sample product must be attached or linked to the display just if someone decides to walk off with the fragrance. But, it could be alarmed in the product
itself with a meter alarm so, so many metres the fragrance sends a alarm.
:The display should be 100 % honest as if the customer was to buy the product it must be the brand that’s on the display and the correct price not being
overcharged.
:The sales display must have some sort of interactivity for the customers as easy as a simple spray tester. This can persuade the customer to buy the product.
llogical :
The sales display must be put somewhere the customer can see it clearly.
The size of the display should be big enough so that it stands out. But also make sure that the display isn’t to big for the product that you are trying to sell. As
people may be distracted by the sale display design rather than the product your trying to sell.
Where you sell the item should be either related to what the item is so a men's fragrance should be sold in a store either with men's clothing or fragrances.
Expecting the unexpecting meaning that the display could be unique and much different in the way that it presented to the customer either being eye catchy or
bold and stylish.
Different interactive techniques such as spray onto a piece of paper isn’t a good sale technique as it is not what you will smell like. The customer would need to
spray it onto themselves to get the full smell of the fragrance.
Samples can be a bad idea as people could just take one for the sake of it and never use it. I you do have samples on your display the paper or sticks could have
the company name on them so the customer could still remember what the fragrance was.
Being interactive can lead to you selling to much of the product rather than selling little hints of it so the customer may be persuaded to go back.

11. Need :
: The sales display must have the brand on it so that the customer knows what he or she is looking at. This is a simple but effective and main piece of
information that must be added to the sales display unit.
: The stand must be eye catchy to persuade the customer to look and see that sales display exists. Also that customers acknowledge the brands name clearly
displayed either on the top of the sales display or around the sides. Lights can be used to be more eye catchy.
: Also the sale display should attract men as they are the target audience. But women buy men's fragrances normally so the sale display should be both unisex
display.
: Also different images can attract people such as male or women models displaying the product on the display mainly around the top of the display or the sides.
: The stand must resemble and reflect the product which is men's fragrance.
: The product must be safe meaning the materials used to create the display must be either smooth if there wood or if its glass it can have a protective layer on
top of it.
: Lastly, security can be a issue as if the products attached to the display it can put people off of the display.
Keep :
I would probably keep the simple old fashioned look that Hackett try to represent there work as. I would use glass and wood. But to make it even better I could
create a rusty effect created by using metals or stones or even a waterfall.
Scrap :
I would probably scrap the price range of their products to make it more affordable. Also parts of their sale techniques such as the interactive parts. I would
probably create a new vision for sale display units. Certain materials such as glass and wood I may consider scraping as they area heavy dense look. Also they
don’t allow the stand to stand out to customers.
Form Vs Function :
The design must engage the customers by looking well presented and work well if it had an interactive design. Such as a light or a music stand to engage the
customer.
Something that you like must be liked by others because at the end of the day it will be you selling to the customers not the other way around. It should be
inventive but it will not defeat the classic Hackett look.
X factor :
What can it do differently than other sale display units ?
The sale display could have a water technique added to it. Or it could have a light instalment which can have an interest to customers views. This would all have
an effect on the interactive features that the display will have,

12. Access FM
Aesthetics : What will the product look like ?
The point of sale display should modern but resemble the classic look of Hackett. Also it should show the brand of the product clearly represented. The shapes can
be an inventive approach as you can changed the display unit to match the product or make it completely different so the product stands out more than the
display. The style of the point of sale should have the colours of Hackett which are grey, black and white. The material can be material that absorbs the smell also
the design of the display could consume different shapes that appeal to the theme of the product. The material can be different throughout the display as the base
where the display main unit is could be glass or wood where the frame of the display could be metal or aluminium to save on money and covered in table cloth
design that resemble Hackett.
Cost :
The cost of the design should resemble the price of the product but shouldn’t be so expensive that the materials coast hundreds. The display should in a way out
perform the product colours and style, The display should be eye catchy for the customer so the material needs to stand out. Hackett don’t use vibrant colours for
there display so my display needs to stand out without being vivid. Also the material should be recyclable as this can reduce the cost of manufacturing. The
materials used should make customers that have a obsession either with fashion or with style should look at it straight away.
Customer :
The sales display must make the customer feel that, that product for men aftershave they must have. The sales point must engage the customer pulling them over
to view the display and try the product on their skin. The sales display should be looking to engage women as well as Men as usually women buy means
aftershaves. The display should stand out to the customer. I can do this buy either by design a multi coloured display using colours that Hackett use such as grey,
black and white and pout them together to create a unique background on the display unit.
Environment :
Where the sale display is placed in a shop technically decides whether you sell the product. The display should come to life which engages the customer. Certain
shops such as John Lewis are a great place to display the product as they are a trended classic shop. Shops such as Next, don’t give out the vibrant classic feel in
there display unit as where John Lewis do. The product should be clearly displayed also the display could be accessible as a 360 angle display so it opens a wide
angle of the shop up for customers to see it.
Safety :
The display should and always be safe for the customer as when they go to handle the product to touch it on they should get caught or injured by the display. So
the set out i.e. layout of the display needs to be thought out extremely carefully as people could accidently touch something and get a injury. Also the sales display
shouldn’t be a height so that children can reach in and try the aftershave as it can damage there skin also they could destroy the display. After , all the brand
Hackett is only and mainly for men around 20-30 yrs. Also the product should or can be attached to a wire so that it doesn’t get robbed. If the product did get
robbed the display could get damaged so you may needed to reconsider the materials so that if they break they won't harm any other customers.
A- Aesthetics
C- Cost
C- Customer
E- Environment
S- Safety
S- Size
F- Function
M-Material.

13. Access FM
Size :
The height of the display should be eye level to the customer age you are trying sell to. This doesn’t encourage children to try and look at the display as they may
not be able to see it. Also the display could be massive or small it depends on the product size. But, in a shop you don’t see massive display units for products,
normally they are simple but modern effective display. The display should stand out to the customer, also it should be made suitable for the human body. (
Anthropartmetrics. ) So the display should be suitable for a human to view the product in the display without injury.
Function :
The display should show and relate to the product its selling this shows how good the product looks. Also you could have a tester station where they can try out
the product. Or it could have lights that are underneath the product and the rest of the product is dull so it stands out more than the display. Also the difference
between other displays make a huge difference in your selling costs as more people like the look of your product sop they buy it rather than looking at other sale
display selling products that may be the same as yours but it was your display that took an eye catchy approach to them.
Material :
The way the display is laid out can be used using different materials such as the base of the display could be wood and the top of it could be covered in velvet to
give an classy approach. After all Hackett are a classic classy brand. Also the cost of the materials should be expensive as it can decrease your total profit. Also the
display could have materials that absorb the scent of the product so it can spread through the store. Also the tester strips could be made from velvet or another
cloth material that can absorb the smell so when the customer takes it way they can still smell the product and think I really like that and buy it. If they weren't
able to remember the brand the name Hackett can be placed on the material. Materials allow display to be unique and tell a story of how there men's fragrance is
the best smell around.

14. Research Plan DesignTime plan
Questionnaire :
I am going to conduct a research on
what makes a good sales display. I am
going document information from
custormers,shops and company's to
find out what they think makes a good
sale display. The relevant information
will be displayed in a bar chart or line
graph. I will conduct my research
either up London in Bond Street where
there are expensive shops as Hackett is
a expensive brand. There I will ask
customers that go into shops such as
Calvin Klein and Armani.
Market Research :
My market research will be analysed by
finding information from relevant
brands that sell high class men's
fragrance. I will want to know what
brands are doing what in there sale
display that are enabling them to sell
more and where my brand is on the
market and other brands that match
mine. My research will be of, Price
range. Customer age, Interaction parts,
Product advertisement.
Competitive products :
To find out this specific information
about other brands displays I am
going to conduct a research table
that shows 10 brands that I feel have
good sale display materials,
advertisement, customer age and
Fragrance cost range. I will speak to
shop owner to find out this
information.
Person and product
interaction:
This I am able to what different
display do different jobs. Where
some may have a spray tester or
another may have a button you
have to press to smell the product.
These can all be shown on a
display unit that can have an effect
on the customer to engage them.
The colour of the display could
make them stay longer at the
display interacting with the
fragrance,
Environmental snapshots :
My research for this topic will be
specific to find what safety
aspects the sales display is placed
in, in its environment. Such as, I
want to find out whether the
floors are slippery so just in case
the display fell over I can added
rubber feet to the bottom of the
display to make sure its doesn't
move. Also the height of the
display compared to other shops
display needs to compatible
against them. Also where the
display is placed in the shop
needs to be facing towards the
customers to be eye catchy.
Customer Profiling :
It is important that I find out everything I need to know about my customer
such as , how much money they have, where do they shop, hats there aspects
on display techniques, what job they have, what car they have, how old they
are, what fashion clothes do they wear. All this research can provide me with
answers about how
Brand Profiling :
I need to research my brands Hackett that I am going to produce a sales display.
In which I will find out history of the company and relevant information of,
colours,custormer age,advertsing and represent this in a timeline prices. This
information will help me to get an overall aspect of the company when I go to
develop the look and style of the men’s sale display.
Moodboard :
The mood board will consist of images
that relate to different colours , shapes
, materials and products that relate to
what brand I have chosen i.e. Hackett.
This will consist of different colours
such as blacks ,browns ,grey and
white. Also different material textures
that will show the classic style look
that Hackett show in there displayed
work.
First Handling Design Analysis :
This is important as it shows me what display look like on the market and I
am able to gather information from customers that visit the display and
access FM them to see which display works best for men's fragrance.

15. Moodboard
Materials Shapes Colours Products
Elements
This shows me what different materials,shapes,colours and products I could use to create a sales display. This mood board allows me to see different
materials that customers are attracted by. Also the shape of the display and its interactivity with the products. I think that this research opens up a wide
range ideas that can be put together and developed to create a new design for sale displays. From the research I will most likely use glass, acrylic and metal.
The shapes that I would use will consist of circles,traingles and rectangles. The colours need to be vivid to engage customers but don’t over style the look of
Hackett. I would like to use water in my display as it would be different and could make my display be more engaging and interactive for customers.
Top three findings that I found
relevant is that the shapes could be
circular and rectangle, the colours
need to be black, grey and white.
Also the materials can be wood, glass
and acrylic but still show the
Hackett classy look.

16. I am going to find out Hackett’s company information from when they first started advertising till todays date where they
have changed there colour,displays,custormer aims of advertising.
Jeremy Hackett and Ashley Lloyd-Jennings meet in the
Portobello Road, West London both combing the market for
good second-hand traditional British men’s clothing. A
business partnership is soon started with a small stall in
Portobello themselves, selling on the clothing after cleaning
and repairs.
1983
Jeremy and Ashley open up there first store called ‘Hackett'.
They now start to sell British classic clothing and
accessories.
1985
Jeremy finds that it is time to manufacture from new instead
of using second hand clothing. The range they have
produced was to create new bold uses of colours, patterns
and presenting a new fresh design on British fashion.
1986
In 1986 they open up other shops for styles such as, shirts
and ties,tailoring,formalwear shop and a sportswear shop.
Known as ‘Hackett Cross’
1987
Hackett become involved in Polo. This is where there
casual polo shirts and t-shirts get developed and the
colours soon appear of,red,blue,green,yellow and pink.
1979
1989
Hackett start to attract Spanish
customers as they a open a shop in
Madrid. This provides Hackett with a
positive attitude to there brand.
1988
Hackett start to advertise in two small ways
by displaying images of there products on
London buses and advertising in shop
windows.
1992
They attract a man called Alfred
Dunhill who buys a majority of
the shares and supports Hackett
to stay open.
1993
Become the first sponsor of
Goodwood festival speed.
1994
‘Le style anglais’ becomes the
nest step in Paris, France
opening a new tailoring shop.
1995
When customer start to ask about
a children's range Hackett first
product there first children's range
called ‘Essential British
1997
Hackket embark on a long term
sponsorship of the England Rugby
Football creating a special first ever
teams suit.
1999
Hackett start to make tweed clothes
and advertise in a magazine called
‘Horse and Hound’
2000
Hackett then use a spaniel rescued
from batterseas dog home which
models and make a campaign of
introducing Hackett's clothing
2002
Jonny Wilkinson becomes the
new face of Hackett advertising
there sportswear.
2003
England win the rugby world
cup and appear on a London
bus displaying their Hackket
suits to the nation.
2005
They become sponsors of
Aston martin racing.
2006
Investors gather in Sloane
square to review the progress
of Hackett Company.
2009
Hackett expand into Paris
displaying a new range on
international tennis and finally
snow polo.
2011
Hackett then open two stores in
Germany.
As you can from the timeline that Hackket created a new fashion and British style. They created different colours which I can use in my display. Also advertising techniques which allowed
them to create there business in other countries such as using Johnny English as there sponsor when they created there sports range.. Today I still think that they are trying to change the way
fashion is represented and displayed in stores.

17. These are some samples that I picked up in John Lewis and boots of test strips that
company's produce for there customer when trying a fragrance. As you can that all of
the test strips have the brand on them. Also these are well known brands as you can see
that the colouring is mainly black, gold and white. Apart from Hugo,calivn Klein and
Tom Ford their test strips are either shaped or coloured differently which appeals and
stands out more to the customer.
This is my favourite test strip which I
found interesting as the image is a dark
green blue colour. Where the
foreground is a light blue it enhances
the image of the product to be clearly.
Also the products name is clear which is
an important feature of creating a sales
display. The material of the test strip
was made from card this is a great test
strip as the image of the product really
stands out also the brand name is clear.
From this page I have found that the tester strips aren’t the most
important parts of the display but can be eye catchy for the customer
when looking at the fragrance and trying it out. I found that they had
good colouring, shape and all displayed the brands name on them for
advertising.

18. The mood board shows the type of customer that I think maybe interested in the Hackett range. The customer could either be
interested in money,watches,cars,houses,fashion as it describes the customer well as a classic person that links well with Hackett.
The customer must like classy classic clothes and like to look smart and intelligent. This information's is relevant as it will help me
with further research .
From this information I found that my customer would be interested in watches,cars,phone and suits. The
brand Hackett isn’t just a brand it is an art work that has been developing since the day it opened in 1979 . I
that changes it colours and styles making them more bold. For this information that I found makes me believe
that the customer must be a classic classy man.

19. First Hand Existing Design Analysis
From this research I will be able to find different styles of men's engage displays that interact with the customer. This will show me
which designs work best. To find out this data I have taken 10 images and access FM this will give me an influence to what designs
work best in stores.
This display has good range of colours. You see this by the product colours.
The display is a vivid light effect which works as the actual display is dull.
The glass used reflects the product well into the store. The cost of the
display is probably quite expensive as the display is large. Also the display
probably interests younger people than its actually target audience as of
the bright light and the tester easily to reach. The function of the display I
to get the customer to interact with the product tester. The display in
general is rather safe as there is no where that the customer could injury
themselves. The customer age f0r this display would be around 16-30
This display has good colour
scheme. This is a weird and
completely different design.
As you can see that the
display is not that clear. But,
then again the sale display
does interact extremely better
than other displays. The cost
of the display would be very
cheap as the fragrance is
easily stored in the
aluminium tubes. The
fragrance is easily accessible.
This display mainly interest
people that are walking
around other fragrances. The
main function purpose of this
display is too get the
customer interacting with it.
The display is safe as there
are no edges that a customer
could injury themselves on.
The customer age f0r this
display would be around 16-
25
This display has good range of vivid colours. The display
shows the brand name extremely clear also the logo helps a
customer to notice the brand. The display is a small unit but
effective. The cost of the display is extremely cheap as its
made of plastic so its probably vacuum formed. The target
range customer is probably around 20-30 yrs. The display is
not so interactive. The cost of the display is probably around
20-40 pounds to build as its easy to manufacture in a
vacuum former. The display has no function in reality but
simple design by holding the products is simple but
effective. The display is safe but the products could be held
onto the tray display better.
This display has no vibrant colours but the image on the wall engages the customers
to look at the sale display and interact with the fragrance. Also the brand name is clear
above the image that allows customers to know what brand it is. The cost of the
display looks quite expensive as it is a black vinyl colour over the wall. With display
cabinets on each side. The customers age for this is probably around 20-30 yrs. The
Display has an interactive function that the products can touch and use the product.
The display is extremely safe as the products are on shelves. The display is organised
very neatly as the lighting on the shelves engages the customer and the products are
easy to reach .
I found that the display needs to
have a good range of colours. Also
the brands name clearly displayed.
Lastly, it will need to have some sort
of interactive function for the
customer.

20. This display has no vibrant colours. The colour
scheme is mainly gold, and black. The brand name
and logo is displayed extremely clear. The gold on the
black really stands out. The cost of the display is
probably expensive as it is big and the materials used
cost money. The display engages men around 20-30
yrs. The function is to allow customers to view the
images on the back wall and engage them to try the
products on the table. The display for the products is
basic but in my opinion has a lot of objects in one
place at a time. The display is rather safe as the table
is stable and the floor is not slippery.
This display has mainly red and green
colours that engage the customers.
The brand name is displayed clearly
above the products. The lighting helps
to shows the name and the products
otherwise the display could be quite
dull. It would probably engage male
customers around 18-30 yrs. The
display is safe as it has no sharp
materials also the sale display is in eye
line for the customer. The display is
based around other brands. Supposing
that the display stands out more than
the other displays.
This display engages very well with the
customer as it has vibrant colours and the
brand name is highlighted around light
extremely clear. I would think that as it is
Ralph the display probably looks expensive
but doesn't cost so much. The display
materials are glass and metal. These
materials fit in well with Ralph designs of
there products. The products show more
detail which the colours serve the engaging
interactive part of this display. The customer
age for this display would be around 17-30.
The display has a good sale approach to
customers. The display is on the isle
visible for customer sight. The colours as
vivid. The colour scheme bleb and black
works well. The display clearly shows
which products are for men and women.
The image also interests the customer as
the brand name is clearly represented on it
in white on a black background. The
materials are safe for customer use. The
customer age for this display would be
around 18-35.
This display revels different brands in a row in the men's
section in House of Fraser. The display is laid out clearly
with the brand names up top in the view sight of customers
walking around the shop. This display is great as I have
different brands in a row and I can see that Ralph have the
most colour brightness. Where the others have used suite
colours that don’t stand out so much but still for fill display
purpose. The materials are safe as they have used smooth
cut glass only. The customer age would be about 20-30.
This display has its brand name clearly on the
image up the to. The colours which are purple
and black are dark which link with the image.
The light function in the background enables
the products to shine out from the display.
Also the customer age for this band would be
around 20-30 yrs as the image shows a young
age couple. The materials which are mainly
glass and acrylic suite this design very well as
the products are spaced along the shelves
which engages the customers to look along
shelf to shelf.
First Hand Existing Design Analysis

21. Person and product interaction
This research shows what customers look for when looking for fragrance. They
could choose a display that is vivid or large. After, they would have chosen the
display to interact with they investigate how to operate the display to smell the
fragrance. Normally of displays today they are either a tester spray or touch
something to get the smell or even turn a button on and off to operate a system
that allows the fragrance to spray.
From what I saw at certain shops such as, John Lewis a large department store
for fragrances. I was able to se that mainly Women buy men's fragrances. But
how they try the smell is all different. Some spray it into the air, some spray it
onto there skin. Also some use the tester stick and some look at the display first.
Tester spray paper
Spray in the air
Spray onto own skin Look at display before interactivity
Interactive buttonsPeople that spray on the
paper
Male
Female
Other
As you can see that 10 %
of male and 35 % female
spray it on paper. But,
around half sad that
they would use another
method of testing the
paper.
People that spray onto
there skin
Male
Female
Other
As you can see that
around 40 % male and
18 % female spray it
onto there own skin
when trying a
fragrance. The rest is
around 42 % that
choose another
method.
Do you enjoy interactive
buttons
Women
Men
Other
As you can see that 15 % of
Women and 35 % of men enjoy
interactive buttons. Where as
50 % said they wouldn’t be
bothered by them or they don’t
like them at all.
Look at the display
before using the
product
Men
Women
Other
As you can see that 45 % of Men
look at the display before use and 50
% of Women. While 5 % choose
otherwise. So from this I can see
that the display sells the product
first rather than the product before
display.
Spray product into the air
Women
Men
Other
From this data I am
able to see that 25 % of
women and 20 % of
Men spray the product
into the air before use.
Around 55 % say other
use for display.
Conclusion :
As you can see that more men and women look at the display before the product. This tells me that the sale display needs to be eye
catchy this will be made through the access FM data that I have collected on customer and brand profiling. Also that people enjoy
interactive points that they can try the product but in a different way rather than spraying the product on there skin or in the air.
I found that the men seem to be the most interactive lot. Where women like to
look at the display and brands name before interaction.

22. Yes No Yes No
Yes No Yes Yes
Yes No Yes Yes
Yes No Yes No
Yes No Yes No
No No Yes Yes
Yes No Yes Yes
Yes No Yes No
No Yes Yes No
Yes No Yes Yes
Paco Rabanne 20-30 yrs
There are only about half that have lighting or
sound effects on there display. This research is
helpful as I am able to see that interactive
buttons have not been created on a display as
such and I need to think about where I can
develop my designs of a sales display from.
This table shows me what different brands choose to engage customer ages. As you can se that all the brands are aiming
for over 20yrs as they are trying to appeal for middle aged men. These brands are expensive so maybe having a high
customer age makes the public think that the brand is expensive and trendy. Also this market research allows me to see
what brands aim for customer ages, this helps me with the design of my further development of making a sales display
choosing colours and materials.
Market Research
I will create charts and tables that shows at least 10 brands including Hackket London which shows the price range, where they place there brands
advertisement , what different interaction parts they have, also what customer age they target for and last where they display there brand.. This research
will be conducted in graph’s and table which will display the information clearly and will be easier for me to conduct relevant information that I can use
for my own sales display.
Price Range of most expensive Fragrence
comparison
Ralph Lauren
Viktor and Rolf
Paco Rabanne
Tom Ford
Old Spice
Ben Sherman
Gant
Hackett London
Paul Smith
Ted Baker
Ralph Lauren £45-60
Viktor and Rolf £20-40
Paco Rabanne £30-45
Tom Ford £15-30
Old Spice £30-60
Ben Sherman £10-30
Gant £20-45
Hackett London £25-50
Paul Smith £15-30
Ted Baker £20-35
This pie chart shows me the 10 brands that I picked.
I have researched what branded men's fragrance
cost more and completed a pie chart to show the
data. I have done this to find out what brands have
more expensive products and why in my further
research is it that they have a better, interactive
quality maybe it is that they have a better customer
selling point of view. As you can see that Ralph
Lauren have the most expensive fragrance and
Hackett is around middle class for price range. This
tells me that maybe Hackett show more pride in
there clothing range rather than there fragrance
sale displays.
Ralph Lauren 20-30yrs
Viktor and Rolf 20-30yrs
Tom Ford 20-40yrs
Old Spice 25-40yrs
Ben Sherman 20-40yrs
Gant 20-40yrs
Hackett London 20yrs
Paul Smith 20yrs
Ted Baker 20yrs
Tester spray paper
CustormerSpray
in the air
Interactive buttons Sound/ lighting Visual effect
Ralph Lauren
Viktor and Rolf
Paco Rabanne
Tom Ford
Old Spice
Ben Sherman
Gant
Hackett London
Paul Smith
Ted Baker
This table shows me that certain brands have different advertisement. I am able to see that only ted Baker has a glass
cabinet that the products are displayed in. Where everyone has a piece of paper for the customer to spray onto the smell
the fragrance.

23. Market Research
Brands
Where is a men’s display for aftershave is available from ?
Men's clothing section Men’s fragrances department Near Tills in a
store Entrance of store
Ralph
Lauren
Viktor
and Rolf
Paco
Rabanne
Tom Ford
Old Spice
Ben
Sherman
Gant
Hackett
Paul
Smith
Ted Baker
This table shows me data of where certain brands display there fragrances in a shop. I am able to see that most brands advertsie a sales display for
a men's fragrance near the clothing section. Maybe this is done to make the customer feel they need to but the aftershave as well as the clothing.
Also, every brand apart from old spice has a advertisement for a men's aftershave in the fragrance department. From my other research I found out
is that most of these brands have put there men's and women's fragrances together to advertise more and make more profit. Also, there are only a
couple of brands that sell there fragrance near the tills in the store. This is a great advertisement as it means that when it comes to sales the queues
will be waiting in line and the fragrances will be some of the products they see. This can persuade them to buy the product. Only, Ralph, Ben
Sherman and Hackett advertsie men's fragrances at the entrance of there stores. This a good selling technique as it can introduce the product to
the customer before entering the store. Every brand has a online advertisement for men's fragrances this is a good selling technique as it shows the
different availability of products they sell over a wide range of stores. This can also be used as a selling opportunity of selling other products such
as clothing and accessories.
Yes Yes No Yes Yes
Yes Yes Yes No Yes
Yes Yes No No Yes
No Yes No No Yes
No No No No Yes
Yes Yes No Yes Yes
No Yes Yes No Yes
Online advertisement
No Yes No Yes Yes
No Yes Yes No Yes
No Yes Yes No Yes

24. Market Research
This table will show me what different advertisement each brand has on marketing ranging from, Magazines, Websites, TV and Newspapers. I have
conducted a research table of the same ten brands that I have researched all my data on and represented in tables and charts.
Magazines Internet TVNewspapersBrands
1) Ralph Lauren
2) Viktor and Rolf
3) Tom Ford
4) Old Spice
5) Ben Sherman
6) Gant
7) Hackett London
8) Paul Smith
9) Ted Baker
10) Paco Rabanne
No No Yes Yes
Yes No Yes No
No No Yes No
No No Yes No
Yes No Yes No
No No Yes No
Yes Yes Yes No
Yes No Yes No
Yes Yes Yes No
This is the table of results shows me different brands including my own Hackett. I have gathered information of where these brands advertise there company
mainly only looking for men’s fragrance. As you can see that only Ralph Lauren advertise on TV this shows that they have a different strategy of
advertisement compared with other companies. Also all brands can be found on the internet advertising there products. All of these brands had a men's
fragrance and all had different colours and shapes and backgrounds on there website for advertisement. Newspapers have rarely any fashion advertisement
but normally around certain holidays brands put adverts in sometimes 1 -2 pages that advertise there brand either selling clothing or fragrance. Magazines is a
major aspect for men fragrances as there are certain fashion magazines for men such as ‘GQ’ men's fashion. I know that this magazine displays an
advertisement for fragrances as certain brands have decorated pages filled with samples of the fragrance and information about there product and brands.
This information has been helpful as it has helped me conduct a positive research about other brands and explain why certain brands do better in the market.
Yes No Yes No
Overall, form the research I
found that from each research
part that the cost of the
fragrance can engage customers.
Also the sales display needs to
be eye catchy for 20-30 year old
customers. Also that the display
must have some interactive
functions that the customer can
touch to try the fragrance. This
seems to help with the profit of
that brand when selling.
Next, the display is usually
found in the men’s section of
clothing, near the tills and
online. When I did my research
not many brands had their
display by the entrance and exit
of the store. Last, the
advertisement of brands men's
fragrance s where displayed
mainly in magazines, internet.
Not many where advertised on
TV and newspapers.

25. Competitive Products
These are some company's that I feel have a good sale display, market advertising, product shape and customer age appeal. I will
research materials, advertising, customer age and product shape to find out what works best on customers.
1 ) Ralph Lauren
Sale Display Materials Market Advertising Customer age Fragrance cost
2) Viktor and Rolf
Metal and Glass 20-30 £45-60
3 ) Paco Rabanne Metal Men magazines 20-30 £ 40-75
4) Tom Ford Metal and Glass Magazines Men 20-30 £50-75
5 ) Old Spice Plastic and Wood TV adverts 30-40 £20
6) Ben Sherman Wood and Glass TV and Magazines 20 -40 £ 20-40
7) Gant Wood and Glass Magazines 20-40 £20-40
8) Hackett London
9 ) Paul Smith
10) Ted Baker
Wood, glass and acrylic Side of websites and Magazines 20 + £ 20-40
Metal and Glass
Glass Magazines 20 + £15-40
As you can see that most brands have a wooden and glass effect to there display. Also there adverts show the products mainly on TV and website and
magazines. Their main customer age is around mid twenty's and the product costs are £ 20-50 . All this information will help me process a sales display. The
price of the fragrance is important as I do and don't want to make the display stand out more than the product they are trying to sell.
Wood and glass Magazines and side of websites 20+ £10-45
Adverts on TV , magazines Mid Twenty’s £30-40
Magazines
From this tables research I saw that mainly glass, wood and plastic where used as materials
in a display. Also that the advertising was mainly in Magazines and TV. The customer age
for each brands seemed to aimed for 20-30 year olds.

26. Environmental snapshots
This will be photographs of area where men's fragrance displays are placed in shops and what shops sell certain expensive brands
that help me to see what type of customers goes to which shops to find a men's fragrance.
This display ‘ Jean Paul’ is in a great position in as
shop as it can interact with the customer as the
walk past. The display safe as its been placed
around non-slippery floor. Also the display has a
solid base fixed to the ground. The height of the
display is eye level but the materials used are
smooth so it stops customer injury. This display is
compatible against other displays as it is facing
customers walking around where as other displays
are in corners surrounded by other branded
products.
This photo shows different brands such as, Fred
Perry and Ralph Lauren on the isle in customer
eye sight. The displays are safe as they are stable
and on a non-slippery floor. The height of the
displays range from some being eye level and
below and some being over eye level. I really like
the displays that are over eye level with the brand
name above clearly displayed.
This is a range of displays of brands in
Boots that are in there own little
container doors. The way they are
displayed is mainly in a row that is easy
to access and see them. Also they are in
a safe environment as they are closed
doors none of the products can fall out
and break. The brands of the products
are also displayed visible above each
door to tell the customer which door is
what brand. This display of men's
fragrances are all equal to each other.
This display by ‘D AND G’ is in a corner
position in the shop which also is on the
isle this engages the customers as they
are walking along. The display is placed
on a stable floor and the materials of the
display are strong that hold the products
well on the shelves The height of the
display is over eye level with the brand
name up the top to engage people.
Conclusion :
This information that I have conducted will help me to see where branded men's fragrance's are displayed. It will help me to consider the size and the height
of the display. This tells me what sale display engages with the customers and where it is placed in the shop. The environmental images how mainly sale
displays on the isle of a corner or a row of brands with the branded name clearly labelled on the top of the display. The images I have taken I can use my
knowledge of ACCESS FM to evaluate what brands build the best displays and why they do so well in the market. In my market research I will go into further
depth of what brands have a better selling point of view to the public.
The sales displays where mainly advertised around the rest of the men's fragrance. But
some where around the brands clothing sections.
Safety : As you can see that all the actual products have a stand to sit . So in my evaluation
against specification I will say that I researched this after looking at it and found that my display
had no thought of product placement positing which is the main priority.

27. Questionnaire
1 ) When you go into a men's store is the product sales display for a men's fragrance clear or not ?
2 ) What colours do you think suite Hackett London well ?
3) What stores do you expect Hackett aftershave to be sold in out of these ?
4) Should it be advertised to Men or Women ?
5) Where do you think Hackett advertise ?
6) What type of display materials do you expect Hackett to use ?
7) What type of customer is Hackett advertising to ?
8) What price range do you think Hackett cover ?
9) What look do you expect to achieve when wearing items from the Hackett range.
10) Would you buy Hackett ?
YES NO
GreyBlack
Harrods
John
Lewis
Women
House of
Fraser
BothMen
TVMagazines Website
PlasticMetalWood
Selfridges
Cinema
BrownWhite
10-20 20-30 30-40 50 +
£0-100 £100-200 £200-300 £300 +
Classic Modern Prep
Yes
Town and country
No
Casual
From this page where I asked the questions I asked relevant questions that showed a understanding of what a sales display should
be created from, where it's placed and who could buy the brand Hackett. I used Hackett’s website to create the questions as you
will see with the questions such as, What look are Hackett trying to achieve. I used the styles they had on their website.

28. The 5 Questionnaire Results that I found most important
1) As you can see from the chart that at least 55 % said that a sales display for men was clear.
Where 45% said that it wasn’t. The 45% that said it wasn’t said that there where no colours
that stick out also that the brand name wasn’t clear when looking at the produce in a store.
From this I can see that making a display with the product name and colours is a major part
of customer sales. This research for finding out if the product is clear is important as it helps
me to look at other displays in the mean time and investigate where my display should be
for. So I can find out the size and height of the display for storing the products on it in a
tore.
Is the product clear ?
YES
NO
What materials work best ?
Wood
Metal
Plastic
2) As you can see from the chart that more people found that wood and plastic works best for
Hackett. As they are a high class brand. 40 % people said that wood works well and 20 % metal
and last 40 % plastic. So from this I can see that wood and plastic would be good materials to use
on the sales display. This research helps me to see what materials work and how I can apply them
to a sales display making them safe and secure for the customer to use. Wood and plastic can be
good materials used together if they are the correct colouring. But, metal can be used for the
frame of the display as it will be stronger and more stable on the floor of a shop.
3) The chart show what colours the public suite Hackket London better for a sales display.
White and Grey seem to be the best colours that would suite Hackett best for displaying an
fragrance display. 30% said black and 30% said grey. 30% white and 10% brown. These results
show me that researching colour schemes will helps me with the overall sale display of selling a
product. Colouring is another important factor as it engages the customer to come over a view
the display and product. The display should not over do the product so that all the customer can
see is the display and not clearly see the product. This research will allow me to understand
different colour textures I can use to apply to the materials I will use to create a design a men’s
sale display.
What colours suite Hackett
London
White
Grey
Black
Brown

29. The 5 Questionnaire Results that I found most important
Where Hackett is advertised ?
Magezines
TV
Website
Cinema
4) This chart tells us what the public think where Hackett are advertised. They only said
four options such as, Cinema, TV, website s and mainly magazines. This chart shows that
much more people said that it would be advertised in magazines 45% and 5% said TV
advertisement . I would have thought as Hackett’s is a classic brand they would really
advertise in Magazines. 55% said website and 35% said cinema. This research will help me
to find out now that they think that magazines are more of a advertisement place for
men's fragrances.
5) The pie chart shows the public voting on sale displays for men's fragrance either
being liked only by men or women or even both. As you can see that the public thought
that the idea of a sale display was to interact both men and women. This is information
allows me to see which customer gender the display should be advertised towards. As
you cab see that most of the public said it should be more women and men engage at
the same time. As women tend to but men's products.
Should it be advertised
towards men and women ?
Yes
No
Both
Overall conclusion:
This questionnaire is able to show me answers to questions that have problems when building a sales display for the market. From the pie chart the
product must be clear as at least 55% said it was clear but 45% said it wasn’t so I must make it clear. People said that wood works best for Hackett London
with a plastic framing. But some people did say metal but I would mainly use metal for the structure and cover it over with another material. Colours such
as grey, white and black were voted by the public being eye catchy for Hackett London displays for a men's fragrance. This can be made clearer by using
light from the display. Where the product can be advertised can be created on mainly men magazines. This is better advertisement as men buy magazines
on fashion clothing and normally men's fragrances are displayed in the mag. The sale display should always be advertised towards both parties men and
women. As I know that it is a mans display I'm developing. But, more women buy men's fragrances. From my research In john Lewis for taking
environmental photographs I found out that men's displays are advertised by women's so if a man or women goes to buy themselves a fragrance they may
think I may get that for my partner.
This research has been very helpful and I will consider these changes towards the planning and development of my sales display for a men's fragrance
Hackett London.

30. As you can see from the first page of my research I gathered information and displayed it in a mood board. I found out different
materials,shapes,colors,element and products. The information I found out is that the materials need to be relevant to colours of Hackett
so, Black, grey and white. The shapes can be a different but still need to be formal as Hackett are a classy British brand. I was wondering about an
element put it may be a safety hazard.
Next , I researched the brand Hackett. I found out that they change they changed there colour scheme to make a brand new British style on the
market. Also they discovered different advertising techniques such as having images of their products on London buses and shop windows.
Lastly, for the brand research I picked up different branded test strips and looked at the shape, size and colours scheme this will help me with the
sales display.
The customer profiling is research where I find out what my customer may be interested in. I provided this information in a picture board. I
showed images like modern classy cars, business suits and watches. These objects describe my customer well as a highly classy man.
For first hand design analysis I took pictures of 10 displays in shops such as, John Lewis and House of Fraser. I found out relevant information by
using access FM which I found out that most brands use brightly coloured colours and modernised shapes. The sale displays have many different
functions that interact with the public such as tester strips, interactive buttons, a spray that they can use to test. But, also I found out that most
customers are interested by the brand name and the colours of the displays. Also that customers don’t exactly think about the safety side of a
display they are just interested in the brand and what new product is being advertised.
Next, research I found out was what different interaction parts a display has this basically covered but I found out a percentage of men and women
who prefer certain interaction quality's to a fragrance display . As I know that women buy men's aftershave more than men buying it for
themselves. Overall my research I found out that more people prefer to spray it onto there skin.
My market research was basic information on 10 brands I researched. I found out price range, customer age,advertsing in store and outside of the
store, lastly interactivity advertisement. The information led me to believe that a sales display need to be different and must display the brands
name clearly.
After, I found competitive brands that appeal to Hackett's quality I found out what price range, customer age, sale display materials and
advertisement. This backed up my information from the market research. I found that most displays used wood, glass and acrylic and showed off a
high quality look.
I also took some environmental snapshots of sale display in shops on where they are placed wither by a till, on the hall or around the brands
section in the shop. This gave me an incite to the size and height and style of a sales display when advertising in a shop.
Last of my research I produced an questionaries' that men and women answered questions about sales display such as the materials, colours and
customers. I produced 5 tables that I thought had the best information and analysed them to find that them to find out answers to what makes a
good sales display.
All this research I gathered has given me information that will allows me to create a sale display that will fit all these categories of where some sales
displays go wrong and go correct.
Summary Of Research :
Safety and modification and results: After producing this information I realized that my design needed more purpose
to it. By how it functions and exactly how it displays the product and interactivity.

31. Summary Of Research :
Summary
Research
Shapes /
Interactivity
Colours
Brand
First design
analysis
Test strips
Advertising
Colour
Scheme
Brand
Profiling
Customer
Profiling
Watches
Money
Classy
cars
Black
Grey /
White
Wood /
Glass
Circles
Squares
Expensive
cars
Suits
Sun
glasses
Watches/
money
Houses
Magazines
Grey/white
Sun glasses
Watches/
money
Test strips
As you can see that black, white and grey are best suited
for colour schemes for Hackett. Also that squares and
circles would be great shapes for the sale display. Last
wood and glass would be good materials for Hackett.
A person who has a passion for
Expensive cars and sunglasses, money
and watches, houses and business suits
all resemble I believe a customer that
would like Hackett. From my mood
board I presented in the research it
shows that I have related the images to
the Hackett website.
Mood
board
Materials
Colours
Shapes
Circles and
rectangles
Black, Grey
and White
Tester Sprays
Interactive
Buttons
Brand name is
clearly
displayed
As you can see that circles and rectangles are shapes
used in other displays. Grey, white and black are mainly
used as they are bold colours. The brand name is
displayed clearly visible for custormers.Interactive sprays
and buttons engage the customers very well.
Interaction
Parts
Customer
Interactive
Buttons
Safety
Aspects
Tester
Strips
Example
fragrance
Safe edgesInteractive
Buttons
Customer
As you can see that black, white and grey are
best suited for colour schemes for Hackett.
Also that squares and circles would be great
shapes for the sale display. Last wood and
glass would be good materials for Hackett.
This diagram shows that the advertisement of
Men's fragrances are displayed in magazines and
websites the most. The colour Scheme of the
brand is mainly grey, black and white. I have
researched this a found that they use black and
white for advertising their products mainly
clothing and accessories. Lastly, every brand I
spotted in John Lewis had a spray tester paper
with their brand name advertised at the top of it.
T6he colour scheme for the test strips were
mainly white with a bold black or gold or white
font of the brands name.

32. Summary Of Research :
Customers and
advertisement
Colours and
Shapes
Materials
Questionnaire
Size
Advertising
Colour Scheme
Environmental
Snapshots
Competitive
Brands
Price range of
products
Customer age /
Advertising
Market
Research
Price of
Products
Customer
Advertising
Summary
Research
£ 20-45
20-30 yrs.
Mainly Stores
and Websites
Interactive
Buttons
Spray Tester
Magazines
and Websites
Position of
Display
Grey
Black and
white
Size and
Height
£ 20-60
Glass
Plastic
20-30 year old
men
Websites and
Magazines
Interactivity
Mainly, £20-45 pounds is the average price that brands sell
their products at. Also the customer age is usually aimed
for 20-30 year olds men. The market research showed that
interactive buttons and spray tester worked the best for a
men's fragrance display.
Sales Display
materials.
The materials for the display would
most likely to be wood, plastic and
glass. The price range of products are
around £20-60 this is what the sale
display would target to look like to
back up the products looks. Most
brands advertise for 20-30 year old men
as a target audience. Most brands
advertise in Magazines and Website
sides.
For the environmental snapshots I
found that the display always were eye
level with the customer. Also the colour
schemes of display had vibrant lighting
with an black, white or grey
background. The positiio0n of the
products was either near tills or by the
men's section or at the entrance of the
store. I saw these all in different
positions and the size of the display
varied.
Circles and
rectangles
20-30 yrs
Websites
Men’s
Magazines
Grey. White
and Black
The diagram shows that from my questionnaire that I researched.
Before, it I had looked at sale display and made a little moodboard
on paper of what customers want when they experience a Men’s
sales display for fragrance. Customers thought that glass, wood
and acrylic suited Hackett London best as they said it was a high
classy brand.
Overall the research has
showed me how to start to
create a sales display. From all
the research I think that the
Environmental
snapshots, Questionnaire, inter
action parts, first design
analysis and lastly the most
important Market research.
These are the research parts
that I think gave me the most
influence on ideas and thought
about how the display should
be made. The others, such as
Moodboard, Competitive
brands, Brand
profiling, Customer Profiling
weren’t the most important as
they didn’t provide me with
helpful information that links
to designing a sales display for a
men’s fragrance.

33. Further Specification :
I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. Also I am still going to display the brands
name clearly for customers to see. I have decided to use; circles, triangles, squares and rectangles to make this display. As I feel it would a modern
but classic finish to the end design. I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if used
at the correct tones. The material will be wood, plastic and a possibility of glass. The glass could be the catchy material that can reflect light onto
the display. Also I am going to incorporate the design of Aston Martin into the design.
The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. The display will have a
range of colour tones only including colours, black, white and grey which will over perform the look of the product. As I think that it would
be much that the customer is only being engage by the sale display. The material will be recyclable and can be re-used material in the
manufacturing process. The display will have materials that customers find modern and traditional at the same time.
The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. The idea of
unisex sale display is a good idea and I believe can still be created using colours,black,white and grey. Shapes can also persuade customers to
look at the display. Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed.
From my research I am going to decide that the display will be placed around the men's fragrance section. As it will be on the isle around the
store which will engage customers walking past. The display must show at least a 180 degree angle that can been seen from different angles
when walking towards the men’s fragrance section. As I believe that the display should be accessible at any angle the customer walks towards
the area that it is displayed in. The back of the display will have the brands name showing this engage customer from other areas to come and
view the product.
Aesthetics :
Cost :
Customer
Environment :

34. Further Specification :
Size :
Material :
Function :
The displays height will be eye level with the customer to engage them in the product that’s being sold. An advantage is that children won’t be able to
touch the display by damaging it in any way. The size of the product is quite small so the display should not be massive in case it over looks the product. So
I've decided it should be medium size but built wide and high so it’s engaging. The display should considerer ergonomic issues which include how the
display is built, how it is safe for humans and also how the size is suitable.
The display will relate to what the products name is called and what it looks like meaning colour tones. I am going to have a supply of tester strips with the
brands name on them this is another method I have learnt from brands for advertisement's. Also I will be using L.E.D’S underneath the product where it
will be standing so it stands out. I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. These
functions will make the display eye catchy and engage customers to view the product.
I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. The materials used will
show an expensive and classy look that shows that the display is expensive and extraordinary. The fabric could be sprayed with the fragrance in order to
attract customers to the display unit. The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. I
will use materials such as wood, acrylic and metal.
The materials that the display will be made out of will be smooth so there will be no customer injury. Also the product will be a stable display just encase it
was to get knocked and fall and injury someone. The display should be unreachable for little children as the design is to aim for Men around 20-30 year. I
won’t be using an security wire which is attached to the product. The materials such as glass can be dangerous if the sale display got knocked as it could cause
injury but the idea of the display will be in the middle a display table so that it reduces the risk of damage and safety.
Safety :

35. These are my first quick design sketches, of which I believe that an Hackett fragrance sales display could look like. In these
drawings I inspired myself by shapes mainly in which I shoed in my mood board. I found the shapes from the Hackett website
in which I was inspired by Aston martin as one of their linked companies.
I made sure that all of these sketches made my further specification lists. In which they all did while using shapes such
as, triangles,rectangles,circles. Also I made sure that they were all a safe standing sales display. As their isn’t much point
designing an display that’s unsafe for the customer to interact with.

36. These are the first 6 designs that I made into ideas, of which I was inspired
by all of my research that I found out. In which works best in a store. As you
can see that the ideas made my start of development occur. My basic quick
sketches were able to be transformed into a design idea. With the idea
development I transformed the quick sketches
using, size,material,views,joints,function. As you see that each design had a
new feature that resembled Hackett.
In these next 6 design I
also developed the
quick sketch's into an
idea in which could
become a visible sales
display in a store. I
thought about, lighting
, sounds and mainly
interaction in the
sketches. As in my
research that it what I
found that all of the
sales displays in store
have no interaction
feature on the sale
display.
These were my last 6 design ideas in which from already creating ideas for other
sale display’s. I though of different interaction parts that I could use such as
press buttons, lighting that dimed on and off. As you can see that these ideas all
used my specification that I created for Hackett. I also created different designs
from the ones before. I am proud that most of the ideas don’t use box shapes to
create the display as I think boxes are dull and not entertaining.

37. This is my first concept in which I picked from my 20 idea designs. I felt that the shapes and design resembled Hackett extremely well. For this concept I talked
about, height,materials,where it would go in a shop,interaction,where the fragrance sits, joints. Using the cylinders as either acrylic or aluminium relates to my
further specification of that it should still resemble the old classic Hackett look. The name of the product is called splash that is why I am going to design an acrylic
wave on the top of the display. As acrylic can easily be shaped and you can use different colours. I also thought of safety that’s why rubber feet will be applied to
the bottom of the display. I also designed a shelf for where stock of the fragrance can be placed easily for customer to reach. The shelf where the products will be
placed can be made from oak or mahogany, which gives a classier wooden finish. A veneer can be applied to make it look more expensive. In this concept I applied
all of the points that ere need for designing a sale display.
The interaction
is the most
important part
of the display
as I usually find
that you go
into a shop and
you just pick
up a tester card
without any
interesting
feature. Here
you have to
press a button
and the tester
card will drop
from inside the
cylinder down
the pipe out for
the customer
to take. The
middle of the
display will
have a sponsor
image of Aston
Martin and a
TV screen
advertising
other Hackett
products.
Modifica
tions:
The
waves
support
allows
this
design
to have
more
develop
ment in
the
design
process
and
allows
more
space to
be
created.

38. This is my second concept of which I was inspired by the lively beach feel Hackett have in some of their advertisement images. For this concept I once again
decided to create an interaction feature as I felt that this is the way forward into sale displays. Materials such as, wood for the base could be made from
Mahogany. Also the tubes holding the top of the simply made from glass as this would make the display look high quality. Also having an wooden top probably
made from pine as it’s light weight. The fragrance name is splash so the feature for this is a water fountain on the back of the displays base which will contain
the sales display interactivity. Which is that the tester cards will be attached to a hook that the customers will have to take off. Also the safety of the display
will contain rubber feet to stop it from moving about on slippery surfaces. A veneer can be applied to the wood to make it look classic. Also having l.e.d’s along
the glass cylinders can engage customers more.

39. This is my third and final concept in which I designed around the Aston Martin car parts. As you can see that the cylinder shapes are based around car
cylinders. Also the top are based from headlight shapes. I used materials such as, aluminum,wood and glass. The cylinder tubes would be made from
aluminium and the tops of where the fragrance would be supported would be glass and the wave at the back would be wood. The tubes would be support
struts that hold the design together. Also the interactivity feature would be that the customer would have to un hook the test card from the display. The
brands name will be clearly visible on the front and back this gives a better appearance in a shop of a 360 degree angle. Also L.E.D’S would be used to
brighten the design up so it’s more visible. Last the bottom cylinders will have rubber feet so that it is solid on a surface.

40. This is my design of
which I have chosen
from my best 3
concepts. During my
development process
I am going to change
this design slightly.
These will be
important changes in
which I will lo0ok at
usability, materials, c
omponents and
other important
features.
Materials:
I am going to look at
three different materials
in which I find are
compatible to this
product design. I will
look at how resistant the
material is. Also how
easy it is to cut.
These are the following:
: Aluminium
: Acrylic
: Chrome
Aluminium Acrylic Chrome
Aluminium is
easily shaped
under heat. I can
make the cylinders
easily hollow.
Also aluminium
can be coloured
using a process
called anodising.
Examples: Used
drinks cans form
an inexpensive
source of
aluminium
sheet, in which
they get anodised
to be coloured.
Acrylic is easily shaped
using a manufacture
process called laser
cutting. Also an
advantage is that the
sheet of plastic can
already be coloured.
It’s also light
weight, but doesn't
look as expensive as
some materials. This
may be not as good as
Hackett are an
expensive brand. But
the acrylic may be
great for another part
of the display.
As you can see chrome, acrylic and aluminium can be shaped into a
cylinder.
Chrome is easily
cut using an
hacksaw.
To bend the
material you would
use heat pressure.
Sometimes they
fill the tube with
sand so that it
doesn’t kink.
This material
would be
encouraged from
the design Aston
Martin.

41. Manufacture process of materials:
This will show me how easy it is to
manufacture these materials into cylinder
shapes. I will look at how they are able to
be made into cylinder shapes. Also how
they are shaped to create cylinders
Materials Processes Aluminium is
manufactured in a steel
mill. First, the ores are
melted together in a
liquefied way. Then
their poured into
moulds depending on
what may be
manufactured. the
process starts by rolling
the aluminium into flat
sheets. Then they cool
they are cut into certain
strips and rolled to form
a cylinder in a jig. The
jig creates a cylinder
shape in which they
then use a machine
called a press punch.
The press punch is
forced against the solid
aluminium mould and
pushes the centre out.
Leaving the cylinder
shape to be produced.
Chrome is manufactured
by starting with a process
called electroplating which
a thin layer of chromium is
placed on a metal or
plastic object. The
chromed layer can be
decorative, which can
provide corrosion
resistance. First the
process starts with
degreasing to remove
heavy soiling. Then
manual cleaning to remove
all the surface impurities.
After certain pre-
treatments are placed on
the chrome depending on
the substrate. After, a
application of plating
current, under which the
component is left for the
required time to attain the
thickness. Last, it is heated
and bent to produced
certain shapes such as
hollow cylinders.
Construction of aluminium Cylinders
Acrylic is
manufactured using a
process called
injection moulding.
This is where plastic
coil balls are placed in
a hopper. Which are
pushed down into the
Archimedes screw.
The screw then heats
up and compresses the
melted plastic along
the screw. Until the
end where a mould
has been special
created i.e. a cylinder
in which the liquid is
forced into and creates
a solid cylinder shape.
After, its cools you use
a ram to push the
centre out and create a
hollow cylinder.
I have chosen aluminium to be my solid structure.
The reason for this choice is that it easily
manufactured and made. Also it is cheap and
produces an expensive look. Also the aluminium is
used in car parts and I have decided that the design
is going to look around the car parts of an Aston
Martin.
Aluminium, cylinders are created using a jig in
which hot liquefied metal is poured into a chamber
inside a jig template. Then its poured into sheet
forms and rolled into a cylinder form. From which it
is shaped. To, get the centre out a press punch
pushes the centre out leaving the cylinder behind.

42. Aluminium Cylinders :
I have shown that I have selected chrome
cylinders to create the structure of the design.
Research :
These cylinders will be 60 mm diameter of .
The reason for this is that it will be easier for
the customer to access the display. Also the
thickness of it will be 3mm. I will also make
the length of the tubes 50cm. (
Anthropometrics )
Size / Usability :
These chrome
cylinders have a shiny
finish which is helpful
to me as they are more
able to stand out in the
store and reflect
natural light.
How they will stand up:
A big issue that I never thought about was how the chrome cylinders will stand up on
their own. Before having no stability, a customer could have had just touched them and
they could have fallen.
My solution:
I have taken the idea of having a wave at the top of the display displaying the name of
the fragrance ‘ Splash’. I have decided to create back and side supports that look like
wave. This will help my problem with the stability. Also the waves will be smooth so
that no customer can injury themselves.
Usability / Anthropometrics :
The reason for the cylinders being a certain height is that the
display will be on an table. The average height of a table in a store is
around 80cm. By the time the display of a height of 60cm is added
to the 80cm the height will be around 140cm.
In research I have found that the average height of a male 20-30 yrs
is around 5’’10. This shows that the height of the display being
130cm is a perfect height for a male to be in contact with the
display.
An important feature of the display is
the safety of the display. Rubber rings
fit to be 60mm fit onto the bottom of
the cylinders to stop the display moving
about when the customer interacts with
it. I can purchase these from amazon an
online store
Safety :
60mm x 3mm Fluorine
Rubber O Ring Oil Seals
Coffee Colour

43. This shows the new stability
design that I have made. This
support will be made from
pine wood as it is cheap and
can be cut easily. Also as I
want the colour to be blue
acrylic is a material that can
be coloured easily.
Manufacture of supportive waves:
Research :
The cut and size of these stabilizers. Both of them
will be the same length of 50cm same as the
length of the cylinders. But the height will be
30cm and decrease in 5 waves until the bottom of
the cylinders. The thickness of the wood will be
22mm roughly.
Size and cut :
I will cut a shelving of wood around
22mm in which will support the
cylinders. The wood can be cut and
layered together to create the 22mm
thickness roughly.
Pine can be manufactured in school
in which I can make measurements
that will show the exact dimensions
of the cut of pine.
As you can see that pine can be
bought from companies online at a
high cost.
I have researched where I can buy
pine
Size and cut 2 :
Attachment of stabilizer to cylinder:
I am going to have 2 screws in each wooden waves having a gap of
25cm between. After, I will leave the screw head out and create 2 holes
in the aluminium. The holes in the aluminium will be 30cm apart from
one another big enough for the screw head to be fitted onto on the
inside. Then, last I create a small 5cm drop down on both of them so
that when the join of these connect they will drop 5 cm to create the
same length between being 25cm originally.
To make the wood look like a splash colour I
will be painting it light blue in which I can
draw on the name Splash.
Colouring of waves:
Material:
The material of the wooden waves are going to be pine as
pine is easily cut. I have researched where pine can be
bought from and found that a length of 100cm + for both
sides at a width of 30cm will be around £15.
Testing: As one the model it showed hoe to join
the waves by using a nail. Using acrylic as the
waves allows a neat hole to be drilled through
precisely on the wave and cylinder to join together.

44. Manufacture Process:
To advertise who is advertising a fragrance. I am
going to make the name Hackett London extremely
clear. Before I was going to create a sign that went in-
between the cylinders. But after, consideration I
decided with other features going to represented in
the middle that it was going to be to much to look at.
So I have decided to put Hackett London on the
cylinders facing the customer.
Sand Blasting : Etching: Stencilling:
After applying a stencil
to a material (i.e. cover
the parts of the
material you don’t
want sand blasted ).
The material is placed
into an air tight unit.
When the unit is air
tight you put your
hands through the
protective gloves and
use the high pressure
sand blasting gun and
gently pull the trigger
and direct at stencil on
the material you want
to be sand blasted. The
sand blast effect can be
thickened by the users
desire by spraying over
and over again on the
selected area.
Etching is the
process of using
an acid and a
resist to create
shallow
markings in the
material. It is a
great way of
adding patterns
or text and also
can be seen
under
transparent
enamels.
Etching is an
process when
you create a
template over
the selected
material
Basically this
process is the
easiest. You
create an
template to go
over the material.
After you mark
the letters onto
the material. You
then use a drill to
make holes
through the
template.
After, you apply
an coping saw in
which you gently
make the letters
a fine graze cut.
Each of these processes create a different effect of
the name so it depends on the manufacturing
processes I can access.
Electro-Chemical Metal Marking :
Electrochemical etching starts by first creating an image on a stencil.
The image is then transferred to the metal surface with electrolyte
and electric current. Electrochemical marking can be used to mark
hardened, thin, or already assembled metal parts. On most
metals, you can create either a black or dark mark on AC or a deeper
white or frosted mark on DC. This process creates a clean cut an high
class finish.
After, the research of different manufacture process I have decided that stencilling the
letters onto the aluminium would be the best process. As it is simple, you would create a
template for each cylinder. The template would be able to stay on the cylinders without it
moving by taping it on. After, use a marker pen and draw the outline of the letters using
the template. I would then drill holes into the outline of the letters, after using a junior
hacksaw I will saw the letters out.
To be safe using this tool I will need to
consider wearing, goggles, gloves and
apron.
Stencilling my chosen manufacture process: Safety:
Results: An easy process that produces the same quality is laser cutting
the words in vinyl then placing on the cylinder in a straight line.

45. What I will want to be stencilled ?
I am going to stencil on each cylinder first ‘cylinder’ 1 being Hackett and cylinder 2 ‘London’. The size of
the letters consider to fit in with the other parts of the interaction in the design. This image shows how
the lettering will look on the cylinders.
Research :
I researched the font Hackett use to
advertise their brand. I will talk about
the cut and dimensions of the
lettering.
Size of lettering :
The left cylinder will say Hackett, as the right will say London. The sizes differ on both
cylinders as one cylinder has one more letter. Cylinder Hackett, will have size for all
letters of 5cm height and 6cm width. So will cylinder 2 so they both look the same. As
the cylinders are 50cm I am going to need 10cm at the bottom. So both cylinders will
have just 40cm to space the letters. The spaces between each letter both differ on
each cylinder.
Height
Width
Space
Cylinder 1 Measurements 1 Measurements 2 Cylinder 2 Measurement 1 Measurement 2
5 cm 5 x 5 letters = 25cm 40cm – 25cm = 15cm 5 cm 5 x 7 letters = 35cm 40cm – 35cm = 5cm
6 cm 6 cm
3 cm 15cm left for spacing = 15 divided by 5 letters = 3cm spacing 1.4 cm
Which leaves 10 cm for hole.
5cm left for spacing = 5 divided by 7 letters = 1.4 spacing.
Which leaves 10 cm for hole at bottom.
Finalizing table of Stencilling lettering :
I worked out using the measurements from the cylinders how big
the lettering will be. I managed to leave 10cm at each cylinder at
the bottom. The table shows clearly the height , width and space
for each letter on each cylinder. At the bottom of each
measurement it shows an formula on how I found the shaping
size out by leaving 10cm available to cut a hole into the chrome.

46. I am still going to decide to keep the sales display looking modern but have
the classic style of Hackett.
Also I am still going to display the brands name clearly for customers to see.
I have decided to use; circles, triangles, squares and rectangles to make this
display. As I feel it would a modern but classic finish to the end design.
I am still going to use the colours grey, black and white and blue for the
display as they are eye catchy if used at the correct tones.
The material will be wood, plastic and a possibility of glass.
The glass could be the catchy material that can reflect light onto the display.
Also I am going to incorporate the design of Aston Martin into the design.
The cost of the design will be a medium price range to allow myself to use
materials that have a strong, classy look.
The display will have a range of colour tones only including
colours, black, white and grey which will over perform the look of the product.
As I think that it would be much that the customer is only being engage by
the sale display.
The material will be recyclable and can be re-used material in the
manufacturing process.
The display will have materials that customers find modern and traditional at
the same time.
The display will show an engaging feature most likely an interactive one
which will persuade the customer to buy the product.
The idea of unisex sale display is a good idea and I believe can still be
created using colours,black,white and grey.
The Shapes will also persuade customers to look at the display.
Also an background of images of Men can persuade both Men and
Women to look at the fragrance being displayed.
From my research I am going to decide that the display will be placed
around the men's fragrance section.
As it will be on the isle around the store which will engage customers
walking past. The display must show at least a 180 degree angle that can
been seen from different angles when walking towards the men’s
fragrance section.
As I believe that the display should be accessible at any angle the
customer walks towards the area that it is displayed in.
The back of the display will have the brands name showing this engage
customer from other areas to come and view the product.
Aesthetics :
Cost :
Customer
Environment
I have shown that the materials I have used already and will be doing that further in
development. I have used the materials of an Aston Martin and combined them to create
a modern by classy sale display.
I have shown a development process of where the name will be display. The name has
been created to be visible.
I have talked about using the colours in certain parts of the design already but many
more toned colours are to come.
I have talked about using plastic acrylic for the manufacture of the waves, also I have
added a material such as aluminium for the cylinders as it is easily manufactured than
the other materials I suggested.
I have decide that this is a optional opinion at the moment as certain material I
suggested I have priced them. But still I have other materials to go through in
development.
I discussed a range of colours for materials that may cost more than standard colour
tones.
I have discussed different colours and materials that may be more attractive to
customers.
The materials that I have suggested are able to be recycled.
I have created modern materials that I have been inspired by Aston but they still allow
the display to look traditional, but with a hint of technology.
I have only mentioned one part of the display that has an interaction feature in which
where the test cards will be placed. But, there is another important interaction feature to
be added.
I have so far in my development made sure that the display sticks to the original colour
scheme that suits women and men.
The shapes so far are interesting and are persuading people.
The cylinders are a unusual shape to see in a shop so customers should be intrigued.
I haven’t created a development staged for this yet.
I have looked at where this can be placed in the shop at the first design analysis of the
display. But , I will be developing this further.
The development shows that the display is a visibility from 180 degree for customers to
focus on, but as before I will develop this stage more.
The display will only accessible from the front of the display as that can reduce theft.
I haven’t changed the displacement of the name Hackett from the back of the display to
the front on the cylinders as I believe that the display will be on a table back facing a
wall.