1. Charles Atkinson 1102
Claremont Fan Court School 64680
OCR Media Studies J526
Individual Media Studies Portfolio B321
Planning and Evaluation: Commentary

2. Fragrance advert 1:
Target audience for Le Sectuer Formel
• Le Sectuer Formel targets men: it promises the alpha male
lifestyle, elegance & romance as well as a irresistible
attraction to the opposite sex, seen in the beautiful dancing
partner who wears a long midnight blue satin gown.
• My target audience is likely to be young male adults aged
18 to 35+ , especially men looking for romance , who enjoy
elegant living, sophisticated evenings and formality As it
shows a formal romantic dance.
• The target audience for le secteur formal are likely to be for
traditional serfisticated men who espire to have the dream
female and have this wealthy grand lifestyle.
• I would place my campaign on billboards and magazines.
Magazines profile reader and make claims about the
readers life. It would be categorize readers into groups
relating to sport , income , fitness and social status. My
target audience is mid twenty males .

3. How advert 1 targets
my audience: codes &
conventions
•Prominent product placed centrally, perfume band
name is clearly displayed in black bold stencil writing
and in very masculine colours, the font it straight
and bold.
•The slogan offers a very romantic speech partly as
its in French which a misterous langue.
•The image features an idealized target audience of
attraction to a formal lifestyle full of romance with a
formal dance, suggesting a promise towards wealth
and romance.
•They are in very expensive formal clothing, a
dazzling blue statin dress and elegant tux.
•The woman is the ideal catch she is very pretty ,
expensively dressed , adoring and devoted to the
man. The woman shows her bare arms which is a sex
appeal and her long hair draping down.

4. Fragrance advert 2:
Target audience for
Apres minuit
The target audience for my second
advertisement is for men in their prime
who are young, free and single.
•They probably have good jobs but value
quality leisure time. They like their own
lifestyle to be consistent e.g. the formal
events regularly. A typical young male
looking for love.
•The are interested in their image,
clothing, leisure, music, films and
seeking a woman.
•I would place my campaigns on
billboards and in magazines. Magazines
profile readers and make claims about
the importance of the magazine in the
readers life. They categorize readers into
groups relating interest, income & social
status. My target audience is 18-25
males who are single businessmen
looking for romance.

5. How advert 2 targets • As in most modern fragrance adverts, the product is
placed prominently in the foreground. The curly font
my audience: codes is a different font with connotations to being free and
& convections different it speaks about anything goes and being
original.
• My brand name is Apres minuit connotes after
midnight , which is exactly what this advert shows
the after party the passion and love side. This
expressed the mysterious wonders of the perfume
advert.
• The name pour homme means male perfume to
ensure it is targeted at right market.
• The image takes most of the space, as in most
modern adverts, it features the type of person that
consumer identifies with: confident, successful man
who is relaxing after the party bow tie undone, top
button undone and represented after the party has
happened.
• He is staring into the ladies eyes and
repressing the passion between each
other.
• He has very a country stately home life
maybe a city man in the weeks: he has an
important job in the city.

6. Research into magazine industry as a
vehicle for my advertisements
• The reason these relate to my advert as they typical
target the middle class male which what I am
targeting which means that they both relate.
• Target audience: Sophisticated males aged 25-39 with
a desire for style. Success with style has always been
the ethos around which GQ was created, a
provocative mix of the very best writing, strong visuals
and an unrivalled sense of achievement, intelligence
and irreverence, the ultimate urban men's tip-sheet.
It's the pinnacle of the premium men's lifestyle
magazine market and covers style, culture,
entertainment, tech, health, sport, luxury and life.
• Men's health target audience is The content of the
magazine is skewed towards males between the ages
of 25 and 35. The audience skew is mostly
professionals, managers, executives and businessmen
(PMEBs).

7. Institution: the advertising
industry: my research
• Firstly researched soft drink advertising
using coca cola and Lucozade adverts
from the 1950’s through to the present
day. I studied representations of men,
woman and young people and how the
company's conveyed their messages and
values
• Example in the coke advert featured
Duffy and she is represented a singer and
the advert is about being free and
indulging in the coke and that will give
you that escape.
• For the example the early adverts had
lots of text eg the tooth paste advert.
• I also looked the BA advert “fly to serve”
and the Virgin Atlantic advert , these
adverts both represented about how
they are both keeping original values to
the airlines.

8. • This the original and decisions that I made for
Advert 1 : my original
photograph, my decisions
this photo was to lighten the mans hair in this
and revisions
photo and lighten the woman's hair. I also
decided to lengthen the females hair to let it
drape down the dress. I also did the make up
for her on Photoshop instead of doing it in real
life as the photo shoot was quicker than I
expect and did not have as much time. I added
the font along the top to bring it on to be big
and bold and placed the fragrance bottle in
bottom left corner which I used a other
fragrance Bootle and changed the name on it
on. Which I did all in photo shop the name on
the bottle and tile.
• I wanted to be a formal advert that had a male
in very formal fancy clothing which I have
captured in my photo and wanted the female
to be in elegant smart clothing and I captured
that to with the blue satin dress. I compared
mine to keep in with the theme of
sophistication and elegance and wealth so I
looked at the Paco Robanne One Million advert
and got some ideas for that.

9. • This the original and decisions that I made for
Advert 2:my original this photo was to remove any spots or marks on
photograph, my the male and female , I left there hair as it is. I
also did the make up for her on Photoshop
decisions and revisions instead of doing it in real life as the photo shoot
was quicker than I expect and did not have as
much time I only added some colour to the
females face. I added the font along the bottom
to make sure it wasn't all focused to the text.
the fragrance bottle in bottom left corner which
I used a other fragrance Bootle and changed the
name on it on. Which I did all in photo shop the
name on the bottle and tile.
• I wanted my second advert to be a formal but
not as formal as the first advert. I had a male in
very formal fancy clothing which I have
captured in my photo and wanted the female to
be in elegant smart clothing and I captured that
to with the blue satin dress. But the way I made
them different this was the after party capturing
them at the casual look but still smart and
sophisticated. I compared mine to keep in with
the theme of sophistication and elegance and
wealth so I looked at the Paco Robanne One
Million advert and got some ideas for that. He
is represented as formal in his but casual with
bow tie undone at one point and shirt un done
which I used those ideas in mine to create this .

10. Evaluation of the strengths
and weaknesses of my
advertising campaign
• I found my weaknesses were that I wasn't very
experienced on Photoshop and that I had to seek
help to ensure I was doing the correct thing this
meant the adverts slowed down a lot. I only new
the very basic parts of photo shop which made this
very chanellenging but now I feel I haven't learn
more about it from others and now am more
confident on it.
• The strengths were that I did my photo very early
as we did in a lesson and I even did it at school so I
could start to work on it sooner that I expected .
Also I had access to some good equipment such as
the camera was very professional and I wouldn't of
had that at home.