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Marketing the Authentic Artist March 3, 2011 Robin McClea, Artist Services Program Artist Entrepreneurs Rick Chrisman Larry Pennington
   Developing your work   Determining a venue for  presentation and sales    Arkansas Arts Council  Support    Business Basics   Marketing approaches in the  21 st  century
Developing your work ,[object Object],[object Object]
Larry Pennington
Larry Pennington
Larry Pennington
Larry Pennington
Larry Pennington
Rick Chrisman
Rick Chrisman
Rick Chrisman
Rick Chrisman
Venue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Larry Pennington Clay Time Studio
Larry Pennington
Larry Pennington
Larry Pennington
Rick & Donna Chrisman Revolutionary Designs, Inc.
Rick & Donna Chrisman Revolutionary Designs, Inc.
Arkansas Arts Council ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Basics ,[object Object],[object Object]
Customer Service ,[object Object],[object Object]
Marketing Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Arkansas Arts Council www.Arkansasarts.org
Pennington Studios www.pennstudios.com
Revolutionary Designs, Inc. www.revdesigns.com
Revolutionary Designs, Inc. www.revdesigns.com Postcard mailed to existing customers.
www.Facebook.com
Business Plan ,[object Object],[object Object]
Financial Recordkeeping http://www.artstaxinfo.com/ARTIST/VISUAL~1.XLS   Tolls    Supplies & Expenses   Laundry, Maid, & Porter   Other:_______________________   Meals (enter 100% of expense)   Printing Costs   Lodging (do not combine with meals)   Shows & Exhibits   Taxi, Train, Bus & Subway   Printing of Show Announcement Cards   Parking    Slide and Photographer Fees   Van Rental for Moving of Artwork   Postage & Shipping   Airfare & Auto Rental   Film & Slide Processing   Travel - Out of Town   Business Cards & Resume’    Other:________________________   Portfolio Costs   Parking Fees & Tolls ($)   Promotional Expenses   Professional Society Meetings    Other: ____________________   Purchasing Art Supplies & Materials    Museum Memberships   Out-Of-Town Business Trips    Gallery Visits & Talks   Gallery Interviews (Potential Shows)    Tickets to Special Exhibits    Continuing Education    Schools & Conferences    Client & Business Meetings    Master Classes & Apprenticeships   Museum & Gallery Visits   Private Lessons    Auto Travel (In miles)   Continuing Education Painters, Photographers, & Other Visual Artist
Must do: ,[object Object],[object Object],[object Object],[object Object]
Larry Pennington Photography
Larry Pennington Photography
Larry Pennington Photography

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Marketing the authentic artist final