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R I S I
C O M P E T
I Z I O N E
12 Hours of Sebring . L ong Beach Grand Prix
Utah Grand Prix . 2 4 Hours of Le Mans
Petit Le Mans . Acura Grand Prix . Mosport
Grand Prix . Time Warner Grand P rix . New
England Grand P rix . Monterey Sports Car
Championships . 12 Hours of Sebring . Long
R I S I
Gentlemen Sta r t Your Engines   C O M P E T
                                   A Proposal from Risi Competizione




                                 I Z I O N E
I S I R
Gentlemen Sta r M O C
  T E P         t Your Engines   A Proposal from Risi Competizione




  E N O I Z I
RISI COMPETIZIONE
        A Program for Market Dominance via GT Racing


                                             Today’s m ar ketp l ace i s d i f fi cu l t an d com p eti ti ve .

   Compel l i ng mar keti ng and pr omotional ini ti ati ves w i th th e r i gh t b r an d val u es an d excl u si vi ty ar e tou gh to p r od u ce .

                                  R i si Competizion e i s th e N u m b er 1 GT R aci n g Team i n th e Wor l d .

                                   F er r ar i is the m ost r ecogn i zed b r an d n am e i n al l of m otor sp or ts.

                                               I t’s ti m e to com b i n e , com p ete , an d d om i n ate .
RISI COMPETIZIONE
         Building the Future of GT Racing Together


          T he S t r a t e g y : A t hre e ye a r, int e r na t io na l p ro g r a m o f t e s t ing , s p o ns o r s hip, a nd c o m p et i t i o n.

        Using the Fer rar i F430GT race car in 2010 for the ALMS ser ies and the 24 Hour s of Le Mans .

   Using the Fer rar i F458GT race car in 2011 and 2012 for the ALMS ser ies and the 24 Hour s of Le Mans .
Ferrari              •    Risi Competizione Brand Values
Te ch n olog y - Te ch n ologia                           I n dividu ality - Un icita                                 E x clu sive n e ss - E sclu sivita                               Italian - Italianita’
S ha r ing t he p a s s io n fo r t e chno lo gy          Ta king o ur ow n p a t h/ fo llow ing no o ne              O p e ning do o r s fo r clie nt s t ha t a r e                   Representing authentic Italian taste and
                                                                                                                      clo s e d t o o t he r s                                          c u l tu r e
E x ce lle n ce - E cce lle n z a                         Pe rforman ce - Pe rforman ce
S t r iv ing fo r p e rfe ct io n in ev e r y de t a il   Pur s uing re s ult s a nd im p rov e m e nt s ,            Pe rson aliz ation - Pe rson aliz z a zi o n e                    C o m p e t i t i o n - C o m p e t i zi o n e
                                                          co m p e t ing w it h o t he r s                            Recognizing each client as part of the Team                       Always seeking to compete at the highest
I n n ovation - I n n ovaz ion e
                                                                                                                                                                                        possible level
S e e king new wa y s a ll t he t im e                    Style & D e sign - Stile e D e sign                         Legend & Tradition - Leggenda e Tradizione
                                                          E xp re s s ing s e ns it iv it y t o a r t a nd de s ign   H o n o r i n g t h e l eg e n d s a n d t ra d i t i o n s o f
                                                                                                                      F e r ra r i s p o r t s ca r ra cing
430GT
T h e P ro g r a m : 2010   .   Year 1   .   Racecar : 430GT   .
                                                                            The Risi Competizione




                                                                   Winter Tests, Sebring, 2009   .   Private Testing, Sebring, Febr uar y 2010   .   Additional testing as requested/required/budgeted   Full ALMS Series Program (US)   .   24 Hours of Le Mans (France)   .   G o a l : D e f e n d S e b r i n g , L e M a n s , a n d Pe t i t L e m a n s T i t l e s . Te s t a n d P r e p f o r 2 0 1 1 S e a s o n
T he P rogram : 2011-2012   .   Year 2+3   .   Racecar : 458GT   .   Winter Tests, Sebring, December 2010   .   Pre-Race Testing, Sebring, Februar y 2011   .   Additional testing as requested/required/budgeted
                                                                                                                                                                                                                    458GT
                                                                                                                                                                                                                    Full ALMS Series Program (US)   .   24 Hours of Le Mans (France)   .
                                                                                                                                                                                                                                                                                                    The Risi Competizione




                                                                                                                                                                                                                                                                                           Goal: Win the majors (Sebring, Le Mans, Petit Le Mans). Win the ALMS GT Championship. Set a new paradigm for branding and dynamic marketing
E N G I N E E R I N G & D E
 Full time technical, engineering, logistics and suppor t staff
                                                                  Risi Competizione
                                                                  .   C o m p l e t e l y e q u i p p e d f a c i l i t i e s l o c a t e d i n t h e F e r r a r i o f H o u s t o n c o m p o u n d i n H o u s t o n , Te x a s
                                                                                                                                                                                                                                     V E L O P M E N T
                                                                                                                                                                                                                                       T h r e e R a c i n g Tr a n s p o r t e r s   .   F o u r ( 4 ) Ye a r s o f d a t a o n t h e 4 3 0 G T   .
                                                                                                                                                                                                                                                                                                                                                                               A S S E T S
                                                                                                                                                                                                                                                                                                                                                       To p L e v e l M e d i a a n d R a c i n g P u b l i c R e l a t i o n s O p e r a t i o n s
A Full Scale Development Program
D e ve l opm e n t a nd t e s t in g wit h t o p Fe r r ar i GT team i n the wor ld.	   	       VI P Hos p i tal i ty an d F actor y Tou r s.

R ac i n g Te a m B r a n de d in Yo u r (Spo n s o r ) Col or s.	   				                       O n-Tr ack D r i vi n g E xp er i en ces.

M e rc h a n di si n g a n d pro mo t io n a l c lo t h ing and gear.			                    	   Benchma r k agai n st 4 year s of F 4 3 0 GT D ata.	




                                                                                                                T h i s P r ogr am I n cl u d es F u l l

                                                                                                                Sp on sor sh i p B en efi ts.




                                                                                                                                                           A Full Featured Sponsorship Program
                                                                                                                                                           C a r in S p o ns o r C o lo r s .			               U nifo r m s in S p o ns o r C o lo r s .    S p o ns o r Fe a t ure d o n R is i C o m p Web si t e a nd i n a l l P R a nd M ed i a Rel ea ses.

                                                                                                                                                           Tr a ns p o r t e r in S p o ns o r C o lo r s .	   Eq uip m e nt in S p o ns o r C o lo r s .
The Ultimate Race Track Experience
Fu ll season of ALMS sponsor shi p plus the 24 Hou r s of Le M an s ( w i th 2 0 0 8 , 2 0 0 9 2 4 Hou r s of Le M an s W i n n er R i si Com p eti z i on e) .

                                       Top Level PR Cover age , p h otogr ap hy, web si te , an d m ed i a d i r ecti on .

                                                                VI P Al l - Access r ace ti ckets.

                                                       Multi p l e ch an n el b r an d i n g op p or tu n i ti es.




                                                                       &
                                          I ntegr ated ass oci ati on w i th top F er r ar i GT team i n th e wor l d .

                                                                    P h oto an d m ed i a op s.




                                 The Ultimate On-Track Experience
                      Hospitality pr ogr am for Sponsor E xecu ti ves, D i str i bu tor s, D eal er s, Sal es M an ager s, an d Gu ests.

                        Special dr ivi ng events using R i si Com p eti z i on e F er r ar i R ace Car ( s) an d Sp on sor ’s p r od u ct.

                              Dr i ving i nstr uction pr ovi d ed by R i si Com p eti z i on e r ace d r i ver s an d r ace coach es.

                                                                B r an d i n g i n Sp on sor Col or s.
RISI COMPETIZIONE
   The Number 1 Private Ferrari Team in The World
Ris i C o mpetizione has been one of the most consisten t, w i n n i n g or gan i z ati on s i n wor l d - cl ass p r ofessi on al m otor sp or ts over i ts 1 0 - year h i stor y.

               Founded i n 1997 by Giuseppe R isi, ow ner of F er r ar i of Hou ston , on e of th e wor l d ’s p r em i er e au th or i zed F er r ar i d eal er sh i p s.

                                                     T he most successf u l p r i vate F er r ar i r aci n g team i n th e m od er n er a.




RISI COMPETIZIONE   Success in Ever y Type of Race, on Ever y Type of Track


                                                       T he wor ld’s to p sp or ts car d r i ver s d r i ve for R i si Com p eti z i on e:

 Ja ime M e lo, Mika Salo, Pi er r e Kaffer, Mar k Gene’, Gi anmar i a B r u n i , An th ony Laz z ar o, R al f K el l en er s, Al l en M cN i sh , D avi d B r ab h am , Stef an J oh an sso n,

            E r ic van de Poel e , Fer mi n Vel ez, J ohnny Mow l em , E r i c Hel ar y, N i c J on sson , Patr i ck F r i esach er, Ter r y B ou r ch el l er, Step h an e O r tel l i .

                           Complete r ace shop and devel opmen t f aci l i ty l ocated at F er r ar i of Hou ston d eal er sh i p, i n Hou ston , Texas.

                         Ful l - T i me ( not seasonal) pr ofessi onal r aci n g staf f i n cl u d i n g m an agem en t, en gi n eer s, tech s, b od ywor k, l ogi sti cs.

                                                      Speci al mer chand i si n g op p or tu n i ti es at th e tr ack an d i n th e stor e .
An Outstanding Record of Achievement:

      W i n n e r : 24 H o u r s o f Le Man s , 1998     .    W i n n e r : Wo r ld Sp o r t s Car Ch am p io n sh ip, 1 9 9 8   .   W i n n e r : Pe t i t L e M a n s 1 9 9 8 ( f i r s t r u n n i n g )        W i n n e r : 2 4 H o ur s o f L e M a ns , 2 0 0 8   .   W i n n e r : 2 4 H o ur s o f L e M a ns , 2 0 0 9    .    W i n n e r : 8 o ut o f 1 2 ra c e s i n A L M S i n 2 0 0 7       .     W i n n e r : IM S A C up, 2 0 0 4




 W i n n e r : 12 H o u r s o f Se br in g, 2007   .   W i n n e r : 12 H ou r s o f Se br in g, 2 0 0 9   .   W i n n e r : Pe t it Le Man s , 2 0 0 8     .     W i n n e r : Pe t it Le Man s , 2 0 0 9    T e a m C h a m p i o n : A L M S GT2 , 2 0 0 6   .    T e a m C h a m p i o n : A L M S GT2 , 2 0 0 7   .    D r i v e r s C h a m p i o n s h i p : A L M S GT2 , 2 0 0 7   .   M a n u fa ct u r e r s C h a m p i o n s h i p : GT2 , 2 0 0 7
57%
                                   Making Histor y with Histor y’s Greatest



                                                              83%
   The Risi Competizione Record:


                                                                                                                                                                                                          A R i s i Co m p e ti z i o n e ca r w i l l cap tu re th e q u a l i f yi n g p o l e i n ove r o n e o u t o f eve r y two r a c es .


                                                                                                                                                                                                                                        N u mb e rs b as e d on th e p e ri od 2 0 0 6 - 2 0 0 8 , A me ri c an Le M an s Se ri e s
                                     Podium ( 1st , 2nd, or 3 rd ) p lac em en t r at e for Ris i C om p et izion e r ac e c ar s .                                                                                                                                 an d 2 4 H ou rs of Le M an s .




“To race a Ferrari is to enter into a partnership with histor y and legend.”                                                                       “The standards are so high that commitment must be total and complete.”




                                                                                                                                           43%
                                                                                                                                      W i n i n g p e rce n ta g e fo r R i s i Co m p e ti z i o n e .
MARKETING+RISI
COMPETIZIONE
   An integrated Sponsorship, Branding, Racing, and Promotion Program




 T he p ro g r a m o ut line d is a g g re s s ive a nd t ho ro ug h, d e s ig ne d fo r e ffe c t ive ne s s in b o t h t he s ho r t a nd lo ng t e r m . It is ful ly i nt eg r a t ed fo r o p t i mum effi c i enc y.

                               It is d e s ig ne d t o d e live r p o s it ive , m e a s ur a ble re s ult s in t he ke y a re a s o f m a r ke t ing , b r a nd ing, na m e rec o g ni t i o n,

                                                            m e d ia c ove r a g e , e ve nt p ro m o t io n/ho s p it a lit y a nd r a c ing p e rfo r m a nc e .
RISI COMPETIZIONE   Relentless, Innovative Media Direction


                      First Team in ALMS to p u t u p d i gi tal p h otos w h i l e even ts wer e sti l l i n p r ogr ess.

   First Team in ALMS to bl og events, i .e . 1 2 Hou r s of Seb r i n g, 2 4 Hou r s of Le M an s, w h i l e th ey wer e i n p r ogr ess.

                                         First Tea m i n ALM S to u se Tw i tter for f an u p d ates.

                      First Team in ALMS to h ave Team E n gi n eer ’s col u m n featu r ed on ALM S web si te .

                         Wor ldw i de distr ibuti on of P u bl i c R el ati on s r el eases to excl u si ve m ed i a l i st.
1   9   5   3   6   2   4                                1. Hood


                                                         2. Doors (2)


                                                         3. Bumpers (4)


                                                         4. Top Rear Quarter Panel


                                                         5. Roof


                                                         6. Wing


                                                         7. Mid-Section (2)


                                                         8. Wing Cross Section (2)


                                                         9. Spoiler, Front Middle


                                                         10. Bottom Quarter Panel


                                                         All sponsors are featured on the
                                                         Risi Competizione website and in all
                                                         literature. Additional media coverage &
                            3   2   7   10   4   3   8   opportunities for corporate VIP
                                                         hospitality are available.
RISI COMPETIZIONE                                                   One. Perfect. Season.


  In 2 0 0 2 , a R is i C o m p e t iz io ne e nt e re d , e ng ine e re d , a nd m a na g e d L o la -N is s a n wo n t he G r a nd -A m S er i es wi t h a p erfec t rec o rd .




                                               11 Races                             •         11 Poles                          •        11 Wins
                                                                     T ha t c a r a ls o wo n t he 2 4 H o ur s o f Day t o na .

      “ I n a w o r l d i n w h i c h s u c c e s s i s e a s i l y m e a s u r e d b y o n - t ra c k p e r f o r m a n c e , R i s i C o m p e t i z i o n e i s c l e a r l y a h e a d o f t h e p a c k .”
Developed w ith M i ch ael Sch u m ach er, 7 ti m e F or mu l a 1 Ch am p i on .

                                                                             Designed for aer od yn am i c ef fi ci en cy, d ow n for ce of 1 4 0 K G at 2 0 0 K M / h .

                                                                              New 4499CC V8, d i r ect i n j ecti on 4 cam en gi n e w i th 4 val ves/ cyl i n d er.




                       THE FERRARI 458                                       Hitting the Track in 2011, 2012


                                                                                                F e r r a r i 4 5 8 I ta l i a   .   T e c h n i c a l S p e c i f i c at i o n s



Dimensions                                         Engine                                                                               Tyres                                                      G e a r b ox
L e ngth 4527 mm (178.2 in .)                      D i s pl a c e m e n t 4 4 9 9 c c (2 7 4 . 5 c u i n . )                            Front        235/35 ZR20 8.5”                              Dual-clutch, 7-speed F1
W i dth 1937 m m (76.3 in .)                       Ma x i mu m powe r 5 7 0 C V (4 2 5 k W) @ 9 0 0 0 r p m                             Rear         295/35 ZR20 10.5”
H e i ght 1213 mm (47.8 in .)                      Ma x i mu m t o rqu e 5 4 0 N m (3 9 8 l bs /ft ) @ 6 0 0 0 r p m                                                                               E l e ct ro n i c s
W heel base 2650 mm (104.3 in .)                   S pe c i fi c powe r o u t pu t 1 2 7 C V /l                                         Performance                                                E - D i f f 3 , F 1 - Tr a c , h i g h - p e r fo r ma nce AB S
D r y wei ght 380 kg (3042 lb s)                   C o m pre s s i o n r a t i o 1 2 . 5 : 1                                            M a x i mu m s p e e d > 3 2 5 k m / h ( > 2 0 2 m p h )
We i ght/ power r atio 2,42 kg/CV (7.16 lbs/k W)   5 7 0 C V (h o r se powe r) a t 9 0 0 0 R PM                                         0-100 km/h (sec) <3.4
We i ght di str i bu tio n f r/r 42%/58%           5 4 0 N M (t o rqu e ) a t 6 0 0 0 R PM
ALMS
American LeMans Series
ALMS  The Place to Race




Founded in 1998.
                                                                                                                                 P 1 , P ro t o t y p e C ha lle ng e , G T, G T C ha l l eng e .
9 Plus r aces each year.
                                                                                                                                 R a c e s a c ro s s t he wid t h a nd b re a d t h of A m er i c a , st a r t i ng a t Seb r i ng , end i ng a t Pet i t Le M a ns.
Includes the prestigious 12 Hour s of Sebr ing.
                                                                                                                                 S e a s o n r uns fro m Ma rc h t o O c t o b e r.
Racing under identical r ules of ACO (Automobile Club De L’Ouest), the club that stages and controls the 24 Hour s of Le Mans.

Four different classes of r acing on the same tr ack, at the same time .
ALMS Increasing Viewership                                                                                    ALMS Increasing Viewership
                         Up 20% in 2009                                                                                        Up 18% in 2009 on SpeedTV
               Average Network Viewership (HH) 2007-2009                                                                 Average Speed Television Viewership (HH) 2007-2009


       0   200,000                 400,000                  600,000                        800,000          0   40,000                 80,000               120,000                   160,000           200,000


2007                                                   548,200                                       2007                                                       125,571



2008                                                             623,750                             2008                                                                 143,857



2009                                                                                 750,000         2009                                                                                     170,000

                                                                 <         20%   >                                                                                        <     18%       >
The Most Desired Fan in Motorsports
                  H ig hly e d uc a t e d (4 4 % have Ba c he lo r’s De g re e s ), wit h 2 2 % ho ld ing Ma s t e r s , Do c t o r a t e , a nd P ro fessi o na l Deg rees.

                                           T his m a r ke t love s A L MS r a c ing : a t t e nd a nc e g re w 4 5 % b e t we e n 2 0 0 6 a nd 2 007.

                    T he s e a re b r a nd -d is c e r ning c us t o m e r s : m o re like ly t o s e le c t p ro d uc t s o r s e r v ic e s b a s e d o n b r a nd i ng v s. p r i c e .




                                                                 ALMS
                                                      The Whole World Is Watching
                                                   P ro g r a m m ing d e live re d t o ne a r ly 6 2 5 Millio n ho us e ho ld s wo r ld wid e .

                                                      L ive P ro g r a m m ing d e live re d t o 9 5 m illio n Euro p e a n H o us e ho ld s .

                                   L a t in A m e r ic a n C ove r a g e by Fox , S p e e d T V, a nd G re e nlig ht re a c he s 1 5 m illio n ho useho l d s.

                                       Dis t r ibut io n in A s ia v ia P la ne t S p e e d a nd ES P N s t a r re a c he s 2 2 1 m illio n ho us eho l d s.

In N o r t h A m e r ic a , N ie ls o n re p o r t e d 2 0 0 8 V ie we r s hip num b e r s o f 4 . 3 m illio n ho us e ho ld s wit h c ove r a g e by A B C , N B C Sp o r t s, a nd Sp eed TV.
• M os por t R a cew ay, Bow ma nv i l l e ,
                                                                                                                                                                                                                     Ont a ri o, C a na da - M ospor t Gran Pr i x




                                                                                                                                                                                     •
                                                                                                                                                                                     R o a d A m e r i ca, Elkhar t Lake , WI
                                                                                                                                                                                        - T ime Wa rn er Gran Pr i x                  •  Li me R ock Pa rk ,
                                                                                                                                                                                                                                            La kev i l l e , C T




                                                                                                                                                                                                       •
                                                                                                                                                                                                                                            - N ew E ng l and Grand Pr i x




                                                                                                                                  •
                                                                                                                                                                                                         M i d-Ohi o, Lex i ng t on, OH




                ALMS
                                                                                                                                     M i l l e r M o to r s po r ts Par k                                   - A c ura Grand Pr i x




                                                                                                        •
                                                                                                                                         To o e l e , U T - U ta h G ra n d P r ix

Exposure in Ever y Major American Market                                                                   M az da R ac eway Lag una S e c a
                                                                                                             M o nte rey, C A




                                                                                                                 •
                                                                                                             - Mo n terey Spo r ts C a r C h a mpio n s h ips

                                                                                                                    Long Beach , CA
                                                                                                                      - L o n g B ea c h G ra n d P r ix



      T he most desi r ed sp or ts f an i n th e wor l d i s atten d i n g ALM S r aces.

                         M ed i a h ou seh ol d i n com e: $ 1 2 5 ,0 0 0 .
                                                                                                                                                                                                        •  R oa d A t l a nt a , Bra s e l t on, G A
                                                                                                                                                                                                              - Pe t i t L e M ans



                          5 0 % h ave i n com es over $ 1 0 0 ,0 0 0 .




                                                                                              •                                                                                                                       •
              Mar r ied, Mal e d eci si on m aker s ( 4 4 % b etween 2 5 - 5 9 ) .
                                                                                              Le M ans , Fr anc e
     O ver hal f ( 54.2% ) ar e p r ofessi on al s, m an ager s, or tech n i cal wor ker s.      - 2 4 H o u r s o f L e Ma n s                                                                                           Sebring International Raceway
                                                                                                                                                                                                                            Se bri ng , FL - 1 2 Hour s of Se br i ng
This p ro p o s a l o ut line s a t hre e -ye a r p ro g r a m o f m a r ket i ng ,
                                     r a c ing , a nd s p o ns o r s hip d e s ig ne d t o g ive yo ur c o m p a ny a nd m a r ke t ing p ro g r a m a p ro p r ie t a r y a d v a nt a g e in t o d ay ’s ul t r a - c o m p et i t i ve m a r ket p l a c e .

                                              R is i C o m p e t iz io ne a nd Fe r r a r i t o g e t he r e m b o d y t he b r a nd v a lue s t ha t a re m o s t d e s ir a ble in t o d ay ’s ve r y c ha l l eng i ng busi ness wo r l d .

                                                                     Im p o r t a nt ly, R is i C o m p e t iz io ne ha s t he b a c k g ro und , p e r s o nne l, int e r na l s t r uc t ure , p e rfo r m a nc e hi st o r y,




                                   RISI COMPETIZIONE
                                                   a nd c o ns is t e nc y in re s ult s t o b e a m a jo r m a r ke t ing p a r t ne r fo r t ho s e c o m p a nie s t ha t s e e k t o o p e r at e a t t he wo r l d c l a ss l evel ,

                                                                             re q uire e x c lus ive ne s s a nd up s c a le v a lue s , a nd who wa nt t o s e p a r a t e fro m t he ir c o mp et i t i o n.

An Invitation from Giuseppe Risi                  I per sonally invite fur ther inquir ies regarding our r acing progr am and its’ integr ation into your mar keting and promotional progr ams

                                                 and would welcome the oppor tunity to meet at your headquar ter s in the United States or abroad to discuss the str ucture , potential,

                                                                      timing, and budget elements. Please advise me at your convenience of a time and place to fur ther discuss

                                                                                                                                this exceptional oppor tunity.



                                                                                                                  T ha nk yo u, in a d v a nc e , fo r yo ur c o ns id e r a t io n.




                                                                                                                                    Gi u s e p p e R i s i
                                                                                                                    Ma na g ing Dire c t o r . R is i C o m p e t iz io ne




                                                          6100 Southwest F reeway    .   Houston, TX 77057    .     Tel ep hone: 713- 772- 3868   .    F acsi m i l e: 713- 772-1472   .   Cel l : 713- 829- 7680   .   Emai l : gr i s i @fe r r ar i o fho us to n.c o m
COMBINE & DOMINATE


                                                                                       Creative Direction/Writing: Donald Pierce     .   Ar t Direction/Design: Michael Brock, MBD, www.mbrockdesign.com          .   Photographic Illustration: Anne Ellen Geiger

Entire contents © Risi Competizione, 2009. All rights reserved.   .   All photos copyright © Regis Lefebure, except for pages 15 & 36 (pit stop) © Jimmy Sykes, Used by Permission and Photo of Lola BK40 © Shelly Schmidt, Used by Permission.   .   The trademarks and service marks depicted in this book are owned by their respective rights holders.

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Risi Competizione Proposal for Market Dominance

  • 1. R I S I C O M P E T I Z I O N E
  • 2. 12 Hours of Sebring . L ong Beach Grand Prix Utah Grand Prix . 2 4 Hours of Le Mans Petit Le Mans . Acura Grand Prix . Mosport Grand Prix . Time Warner Grand P rix . New England Grand P rix . Monterey Sports Car Championships . 12 Hours of Sebring . Long
  • 3. R I S I Gentlemen Sta r t Your Engines C O M P E T A Proposal from Risi Competizione I Z I O N E
  • 4. I S I R Gentlemen Sta r M O C T E P t Your Engines A Proposal from Risi Competizione E N O I Z I
  • 5. RISI COMPETIZIONE A Program for Market Dominance via GT Racing Today’s m ar ketp l ace i s d i f fi cu l t an d com p eti ti ve . Compel l i ng mar keti ng and pr omotional ini ti ati ves w i th th e r i gh t b r an d val u es an d excl u si vi ty ar e tou gh to p r od u ce . R i si Competizion e i s th e N u m b er 1 GT R aci n g Team i n th e Wor l d . F er r ar i is the m ost r ecogn i zed b r an d n am e i n al l of m otor sp or ts. I t’s ti m e to com b i n e , com p ete , an d d om i n ate .
  • 6. RISI COMPETIZIONE Building the Future of GT Racing Together T he S t r a t e g y : A t hre e ye a r, int e r na t io na l p ro g r a m o f t e s t ing , s p o ns o r s hip, a nd c o m p et i t i o n. Using the Fer rar i F430GT race car in 2010 for the ALMS ser ies and the 24 Hour s of Le Mans . Using the Fer rar i F458GT race car in 2011 and 2012 for the ALMS ser ies and the 24 Hour s of Le Mans .
  • 7. Ferrari • Risi Competizione Brand Values Te ch n olog y - Te ch n ologia I n dividu ality - Un icita E x clu sive n e ss - E sclu sivita Italian - Italianita’ S ha r ing t he p a s s io n fo r t e chno lo gy Ta king o ur ow n p a t h/ fo llow ing no o ne O p e ning do o r s fo r clie nt s t ha t a r e Representing authentic Italian taste and clo s e d t o o t he r s c u l tu r e E x ce lle n ce - E cce lle n z a Pe rforman ce - Pe rforman ce S t r iv ing fo r p e rfe ct io n in ev e r y de t a il Pur s uing re s ult s a nd im p rov e m e nt s , Pe rson aliz ation - Pe rson aliz z a zi o n e C o m p e t i t i o n - C o m p e t i zi o n e co m p e t ing w it h o t he r s Recognizing each client as part of the Team Always seeking to compete at the highest I n n ovation - I n n ovaz ion e possible level S e e king new wa y s a ll t he t im e Style & D e sign - Stile e D e sign Legend & Tradition - Leggenda e Tradizione E xp re s s ing s e ns it iv it y t o a r t a nd de s ign H o n o r i n g t h e l eg e n d s a n d t ra d i t i o n s o f F e r ra r i s p o r t s ca r ra cing
  • 8. 430GT T h e P ro g r a m : 2010 . Year 1 . Racecar : 430GT . The Risi Competizione Winter Tests, Sebring, 2009 . Private Testing, Sebring, Febr uar y 2010 . Additional testing as requested/required/budgeted Full ALMS Series Program (US) . 24 Hours of Le Mans (France) . G o a l : D e f e n d S e b r i n g , L e M a n s , a n d Pe t i t L e m a n s T i t l e s . Te s t a n d P r e p f o r 2 0 1 1 S e a s o n
  • 9. T he P rogram : 2011-2012 . Year 2+3 . Racecar : 458GT . Winter Tests, Sebring, December 2010 . Pre-Race Testing, Sebring, Februar y 2011 . Additional testing as requested/required/budgeted 458GT Full ALMS Series Program (US) . 24 Hours of Le Mans (France) . The Risi Competizione Goal: Win the majors (Sebring, Le Mans, Petit Le Mans). Win the ALMS GT Championship. Set a new paradigm for branding and dynamic marketing
  • 10. E N G I N E E R I N G & D E Full time technical, engineering, logistics and suppor t staff Risi Competizione . C o m p l e t e l y e q u i p p e d f a c i l i t i e s l o c a t e d i n t h e F e r r a r i o f H o u s t o n c o m p o u n d i n H o u s t o n , Te x a s V E L O P M E N T T h r e e R a c i n g Tr a n s p o r t e r s . F o u r ( 4 ) Ye a r s o f d a t a o n t h e 4 3 0 G T . A S S E T S To p L e v e l M e d i a a n d R a c i n g P u b l i c R e l a t i o n s O p e r a t i o n s
  • 11. A Full Scale Development Program D e ve l opm e n t a nd t e s t in g wit h t o p Fe r r ar i GT team i n the wor ld. VI P Hos p i tal i ty an d F actor y Tou r s. R ac i n g Te a m B r a n de d in Yo u r (Spo n s o r ) Col or s. O n-Tr ack D r i vi n g E xp er i en ces. M e rc h a n di si n g a n d pro mo t io n a l c lo t h ing and gear. Benchma r k agai n st 4 year s of F 4 3 0 GT D ata. T h i s P r ogr am I n cl u d es F u l l Sp on sor sh i p B en efi ts. A Full Featured Sponsorship Program C a r in S p o ns o r C o lo r s . U nifo r m s in S p o ns o r C o lo r s . S p o ns o r Fe a t ure d o n R is i C o m p Web si t e a nd i n a l l P R a nd M ed i a Rel ea ses. Tr a ns p o r t e r in S p o ns o r C o lo r s . Eq uip m e nt in S p o ns o r C o lo r s .
  • 12. The Ultimate Race Track Experience Fu ll season of ALMS sponsor shi p plus the 24 Hou r s of Le M an s ( w i th 2 0 0 8 , 2 0 0 9 2 4 Hou r s of Le M an s W i n n er R i si Com p eti z i on e) . Top Level PR Cover age , p h otogr ap hy, web si te , an d m ed i a d i r ecti on . VI P Al l - Access r ace ti ckets. Multi p l e ch an n el b r an d i n g op p or tu n i ti es. & I ntegr ated ass oci ati on w i th top F er r ar i GT team i n th e wor l d . P h oto an d m ed i a op s. The Ultimate On-Track Experience Hospitality pr ogr am for Sponsor E xecu ti ves, D i str i bu tor s, D eal er s, Sal es M an ager s, an d Gu ests. Special dr ivi ng events using R i si Com p eti z i on e F er r ar i R ace Car ( s) an d Sp on sor ’s p r od u ct. Dr i ving i nstr uction pr ovi d ed by R i si Com p eti z i on e r ace d r i ver s an d r ace coach es. B r an d i n g i n Sp on sor Col or s.
  • 13. RISI COMPETIZIONE The Number 1 Private Ferrari Team in The World
  • 14.
  • 15. Ris i C o mpetizione has been one of the most consisten t, w i n n i n g or gan i z ati on s i n wor l d - cl ass p r ofessi on al m otor sp or ts over i ts 1 0 - year h i stor y. Founded i n 1997 by Giuseppe R isi, ow ner of F er r ar i of Hou ston , on e of th e wor l d ’s p r em i er e au th or i zed F er r ar i d eal er sh i p s. T he most successf u l p r i vate F er r ar i r aci n g team i n th e m od er n er a. RISI COMPETIZIONE Success in Ever y Type of Race, on Ever y Type of Track T he wor ld’s to p sp or ts car d r i ver s d r i ve for R i si Com p eti z i on e: Ja ime M e lo, Mika Salo, Pi er r e Kaffer, Mar k Gene’, Gi anmar i a B r u n i , An th ony Laz z ar o, R al f K el l en er s, Al l en M cN i sh , D avi d B r ab h am , Stef an J oh an sso n, E r ic van de Poel e , Fer mi n Vel ez, J ohnny Mow l em , E r i c Hel ar y, N i c J on sson , Patr i ck F r i esach er, Ter r y B ou r ch el l er, Step h an e O r tel l i . Complete r ace shop and devel opmen t f aci l i ty l ocated at F er r ar i of Hou ston d eal er sh i p, i n Hou ston , Texas. Ful l - T i me ( not seasonal) pr ofessi onal r aci n g staf f i n cl u d i n g m an agem en t, en gi n eer s, tech s, b od ywor k, l ogi sti cs. Speci al mer chand i si n g op p or tu n i ti es at th e tr ack an d i n th e stor e .
  • 16. An Outstanding Record of Achievement: W i n n e r : 24 H o u r s o f Le Man s , 1998 . W i n n e r : Wo r ld Sp o r t s Car Ch am p io n sh ip, 1 9 9 8 . W i n n e r : Pe t i t L e M a n s 1 9 9 8 ( f i r s t r u n n i n g ) W i n n e r : 2 4 H o ur s o f L e M a ns , 2 0 0 8 . W i n n e r : 2 4 H o ur s o f L e M a ns , 2 0 0 9 . W i n n e r : 8 o ut o f 1 2 ra c e s i n A L M S i n 2 0 0 7 . W i n n e r : IM S A C up, 2 0 0 4 W i n n e r : 12 H o u r s o f Se br in g, 2007 . W i n n e r : 12 H ou r s o f Se br in g, 2 0 0 9 . W i n n e r : Pe t it Le Man s , 2 0 0 8 . W i n n e r : Pe t it Le Man s , 2 0 0 9 T e a m C h a m p i o n : A L M S GT2 , 2 0 0 6 . T e a m C h a m p i o n : A L M S GT2 , 2 0 0 7 . D r i v e r s C h a m p i o n s h i p : A L M S GT2 , 2 0 0 7 . M a n u fa ct u r e r s C h a m p i o n s h i p : GT2 , 2 0 0 7
  • 17. 57% Making Histor y with Histor y’s Greatest 83% The Risi Competizione Record: A R i s i Co m p e ti z i o n e ca r w i l l cap tu re th e q u a l i f yi n g p o l e i n ove r o n e o u t o f eve r y two r a c es . N u mb e rs b as e d on th e p e ri od 2 0 0 6 - 2 0 0 8 , A me ri c an Le M an s Se ri e s Podium ( 1st , 2nd, or 3 rd ) p lac em en t r at e for Ris i C om p et izion e r ac e c ar s . an d 2 4 H ou rs of Le M an s . “To race a Ferrari is to enter into a partnership with histor y and legend.” “The standards are so high that commitment must be total and complete.” 43% W i n i n g p e rce n ta g e fo r R i s i Co m p e ti z i o n e .
  • 18. MARKETING+RISI COMPETIZIONE An integrated Sponsorship, Branding, Racing, and Promotion Program T he p ro g r a m o ut line d is a g g re s s ive a nd t ho ro ug h, d e s ig ne d fo r e ffe c t ive ne s s in b o t h t he s ho r t a nd lo ng t e r m . It is ful ly i nt eg r a t ed fo r o p t i mum effi c i enc y. It is d e s ig ne d t o d e live r p o s it ive , m e a s ur a ble re s ult s in t he ke y a re a s o f m a r ke t ing , b r a nd ing, na m e rec o g ni t i o n, m e d ia c ove r a g e , e ve nt p ro m o t io n/ho s p it a lit y a nd r a c ing p e rfo r m a nc e .
  • 19. RISI COMPETIZIONE Relentless, Innovative Media Direction First Team in ALMS to p u t u p d i gi tal p h otos w h i l e even ts wer e sti l l i n p r ogr ess. First Team in ALMS to bl og events, i .e . 1 2 Hou r s of Seb r i n g, 2 4 Hou r s of Le M an s, w h i l e th ey wer e i n p r ogr ess. First Tea m i n ALM S to u se Tw i tter for f an u p d ates. First Team in ALMS to h ave Team E n gi n eer ’s col u m n featu r ed on ALM S web si te . Wor ldw i de distr ibuti on of P u bl i c R el ati on s r el eases to excl u si ve m ed i a l i st.
  • 20. 1 9 5 3 6 2 4 1. Hood 2. Doors (2) 3. Bumpers (4) 4. Top Rear Quarter Panel 5. Roof 6. Wing 7. Mid-Section (2) 8. Wing Cross Section (2) 9. Spoiler, Front Middle 10. Bottom Quarter Panel All sponsors are featured on the Risi Competizione website and in all literature. Additional media coverage & 3 2 7 10 4 3 8 opportunities for corporate VIP hospitality are available.
  • 21. RISI COMPETIZIONE One. Perfect. Season. In 2 0 0 2 , a R is i C o m p e t iz io ne e nt e re d , e ng ine e re d , a nd m a na g e d L o la -N is s a n wo n t he G r a nd -A m S er i es wi t h a p erfec t rec o rd . 11 Races • 11 Poles • 11 Wins T ha t c a r a ls o wo n t he 2 4 H o ur s o f Day t o na . “ I n a w o r l d i n w h i c h s u c c e s s i s e a s i l y m e a s u r e d b y o n - t ra c k p e r f o r m a n c e , R i s i C o m p e t i z i o n e i s c l e a r l y a h e a d o f t h e p a c k .”
  • 22.
  • 23. Developed w ith M i ch ael Sch u m ach er, 7 ti m e F or mu l a 1 Ch am p i on . Designed for aer od yn am i c ef fi ci en cy, d ow n for ce of 1 4 0 K G at 2 0 0 K M / h . New 4499CC V8, d i r ect i n j ecti on 4 cam en gi n e w i th 4 val ves/ cyl i n d er. THE FERRARI 458 Hitting the Track in 2011, 2012 F e r r a r i 4 5 8 I ta l i a . T e c h n i c a l S p e c i f i c at i o n s Dimensions Engine Tyres G e a r b ox L e ngth 4527 mm (178.2 in .) D i s pl a c e m e n t 4 4 9 9 c c (2 7 4 . 5 c u i n . ) Front 235/35 ZR20 8.5” Dual-clutch, 7-speed F1 W i dth 1937 m m (76.3 in .) Ma x i mu m powe r 5 7 0 C V (4 2 5 k W) @ 9 0 0 0 r p m Rear 295/35 ZR20 10.5” H e i ght 1213 mm (47.8 in .) Ma x i mu m t o rqu e 5 4 0 N m (3 9 8 l bs /ft ) @ 6 0 0 0 r p m E l e ct ro n i c s W heel base 2650 mm (104.3 in .) S pe c i fi c powe r o u t pu t 1 2 7 C V /l Performance E - D i f f 3 , F 1 - Tr a c , h i g h - p e r fo r ma nce AB S D r y wei ght 380 kg (3042 lb s) C o m pre s s i o n r a t i o 1 2 . 5 : 1 M a x i mu m s p e e d > 3 2 5 k m / h ( > 2 0 2 m p h ) We i ght/ power r atio 2,42 kg/CV (7.16 lbs/k W) 5 7 0 C V (h o r se powe r) a t 9 0 0 0 R PM 0-100 km/h (sec) <3.4 We i ght di str i bu tio n f r/r 42%/58% 5 4 0 N M (t o rqu e ) a t 6 0 0 0 R PM
  • 25. ALMS The Place to Race Founded in 1998. P 1 , P ro t o t y p e C ha lle ng e , G T, G T C ha l l eng e . 9 Plus r aces each year. R a c e s a c ro s s t he wid t h a nd b re a d t h of A m er i c a , st a r t i ng a t Seb r i ng , end i ng a t Pet i t Le M a ns. Includes the prestigious 12 Hour s of Sebr ing. S e a s o n r uns fro m Ma rc h t o O c t o b e r. Racing under identical r ules of ACO (Automobile Club De L’Ouest), the club that stages and controls the 24 Hour s of Le Mans. Four different classes of r acing on the same tr ack, at the same time .
  • 26. ALMS Increasing Viewership ALMS Increasing Viewership Up 20% in 2009 Up 18% in 2009 on SpeedTV Average Network Viewership (HH) 2007-2009 Average Speed Television Viewership (HH) 2007-2009 0 200,000 400,000 600,000 800,000 0 40,000 80,000 120,000 160,000 200,000 2007 548,200 2007 125,571 2008 623,750 2008 143,857 2009 750,000 2009 170,000 < 20% > < 18% >
  • 27. The Most Desired Fan in Motorsports H ig hly e d uc a t e d (4 4 % have Ba c he lo r’s De g re e s ), wit h 2 2 % ho ld ing Ma s t e r s , Do c t o r a t e , a nd P ro fessi o na l Deg rees. T his m a r ke t love s A L MS r a c ing : a t t e nd a nc e g re w 4 5 % b e t we e n 2 0 0 6 a nd 2 007. T he s e a re b r a nd -d is c e r ning c us t o m e r s : m o re like ly t o s e le c t p ro d uc t s o r s e r v ic e s b a s e d o n b r a nd i ng v s. p r i c e . ALMS The Whole World Is Watching P ro g r a m m ing d e live re d t o ne a r ly 6 2 5 Millio n ho us e ho ld s wo r ld wid e . L ive P ro g r a m m ing d e live re d t o 9 5 m illio n Euro p e a n H o us e ho ld s . L a t in A m e r ic a n C ove r a g e by Fox , S p e e d T V, a nd G re e nlig ht re a c he s 1 5 m illio n ho useho l d s. Dis t r ibut io n in A s ia v ia P la ne t S p e e d a nd ES P N s t a r re a c he s 2 2 1 m illio n ho us eho l d s. In N o r t h A m e r ic a , N ie ls o n re p o r t e d 2 0 0 8 V ie we r s hip num b e r s o f 4 . 3 m illio n ho us e ho ld s wit h c ove r a g e by A B C , N B C Sp o r t s, a nd Sp eed TV.
  • 28. • M os por t R a cew ay, Bow ma nv i l l e , Ont a ri o, C a na da - M ospor t Gran Pr i x • R o a d A m e r i ca, Elkhar t Lake , WI - T ime Wa rn er Gran Pr i x • Li me R ock Pa rk , La kev i l l e , C T • - N ew E ng l and Grand Pr i x • M i d-Ohi o, Lex i ng t on, OH ALMS M i l l e r M o to r s po r ts Par k - A c ura Grand Pr i x • To o e l e , U T - U ta h G ra n d P r ix Exposure in Ever y Major American Market M az da R ac eway Lag una S e c a M o nte rey, C A • - Mo n terey Spo r ts C a r C h a mpio n s h ips Long Beach , CA - L o n g B ea c h G ra n d P r ix T he most desi r ed sp or ts f an i n th e wor l d i s atten d i n g ALM S r aces. M ed i a h ou seh ol d i n com e: $ 1 2 5 ,0 0 0 . • R oa d A t l a nt a , Bra s e l t on, G A - Pe t i t L e M ans 5 0 % h ave i n com es over $ 1 0 0 ,0 0 0 . • • Mar r ied, Mal e d eci si on m aker s ( 4 4 % b etween 2 5 - 5 9 ) . Le M ans , Fr anc e O ver hal f ( 54.2% ) ar e p r ofessi on al s, m an ager s, or tech n i cal wor ker s. - 2 4 H o u r s o f L e Ma n s Sebring International Raceway Se bri ng , FL - 1 2 Hour s of Se br i ng
  • 29. This p ro p o s a l o ut line s a t hre e -ye a r p ro g r a m o f m a r ket i ng , r a c ing , a nd s p o ns o r s hip d e s ig ne d t o g ive yo ur c o m p a ny a nd m a r ke t ing p ro g r a m a p ro p r ie t a r y a d v a nt a g e in t o d ay ’s ul t r a - c o m p et i t i ve m a r ket p l a c e . R is i C o m p e t iz io ne a nd Fe r r a r i t o g e t he r e m b o d y t he b r a nd v a lue s t ha t a re m o s t d e s ir a ble in t o d ay ’s ve r y c ha l l eng i ng busi ness wo r l d . Im p o r t a nt ly, R is i C o m p e t iz io ne ha s t he b a c k g ro und , p e r s o nne l, int e r na l s t r uc t ure , p e rfo r m a nc e hi st o r y, RISI COMPETIZIONE a nd c o ns is t e nc y in re s ult s t o b e a m a jo r m a r ke t ing p a r t ne r fo r t ho s e c o m p a nie s t ha t s e e k t o o p e r at e a t t he wo r l d c l a ss l evel , re q uire e x c lus ive ne s s a nd up s c a le v a lue s , a nd who wa nt t o s e p a r a t e fro m t he ir c o mp et i t i o n. An Invitation from Giuseppe Risi I per sonally invite fur ther inquir ies regarding our r acing progr am and its’ integr ation into your mar keting and promotional progr ams and would welcome the oppor tunity to meet at your headquar ter s in the United States or abroad to discuss the str ucture , potential, timing, and budget elements. Please advise me at your convenience of a time and place to fur ther discuss this exceptional oppor tunity. T ha nk yo u, in a d v a nc e , fo r yo ur c o ns id e r a t io n. Gi u s e p p e R i s i Ma na g ing Dire c t o r . R is i C o m p e t iz io ne 6100 Southwest F reeway . Houston, TX 77057 . Tel ep hone: 713- 772- 3868 . F acsi m i l e: 713- 772-1472 . Cel l : 713- 829- 7680 . Emai l : gr i s i @fe r r ar i o fho us to n.c o m
  • 30. COMBINE & DOMINATE Creative Direction/Writing: Donald Pierce . Ar t Direction/Design: Michael Brock, MBD, www.mbrockdesign.com . Photographic Illustration: Anne Ellen Geiger Entire contents © Risi Competizione, 2009. All rights reserved. . All photos copyright © Regis Lefebure, except for pages 15 & 36 (pit stop) © Jimmy Sykes, Used by Permission and Photo of Lola BK40 © Shelly Schmidt, Used by Permission. . The trademarks and service marks depicted in this book are owned by their respective rights holders.