February 14, 2011 (Toronto, ON): Leveraging social media into analytical market research insights has never been more powerful. Describing a step-by-step approach to driving insights through various social media platforms, marketers can finally cut through the clutter to find valuable commentary and drill down to understand the insights being offered at every junction.

1. Social Media Marketing Research C h a r l e s M o r g a n @SchulichSMM

2. Participation Log onto the FB page (facebook.com/SchulichSMM) and click LIKE so the content will be displayed Please browse thru to the uStream where we will be streaming live, feel free to comment on there and in the FB group throughout the presentation or on Twitter @SchulichSMM We will be fielding questions through the live chat function at the end

4. Outlets

5. Technique

6. Attributes

7. Validity Parameters (Context)

8. Qualitative  Quantitative

9. Verbatim

10. Records

11. Aggregated Data

12. Results

14. Web 1.0  Web 2.0

15. Technique

16. Software

17. Attributes

19. Ignores

21. Qualitative  Quantitative

22. Verbatims

23. Records

25. Attribute vs Attribute

27. Film, games, television

28. Feedback loop