Adobe Max 2010 conference session featured by SoDA on how to inspire teams and promote an environment for innovation.

1. INNOVATION &
INSPIRATION
Top Creative Shops Share their Passion and Vision
Adobe Max 2010
Charles Duncan Jr - Director of Technology, IQ

2. THE DIGITAL LANDSCAPE IS CHANGING AT AN
ALARMING RATE.
New software services and hardware devices are shaping the way we
communicate while the next generation is poised to shape how we
communicate in the future. In order for organizations to effectively create
within the digital mediums they need to create environments that can
adapt and innovate quickly.
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3. THE LINES ARE BLURRED
The traditional intersection between those whom formulate concepts and
whom execute the details needs to be reconsidered. Far too many
organizations ignore the crucial collaboration that needs to take place.
Bridging barriers between these two parties is the only way for organizations
to stay innovative within the changing landscape.
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4. BRIDGE THE GAP
Bridging barriers between these two parties is the only way for organizations
to stay innovative within the changing landscape.
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5. SUPPORT THE ENVIRONMENT
-Challenging technology team
-Investing in hardware to "play" with
-Utilizing down-time in an organized way
-Internal company competitions
-Bringing technologies into conversation early
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6. OVERHEAD IS THE ENEMY
Innovation is sexy. It puts you ahead of the competition because you can
offer a new tool for the marketer's toolbox. It gets you meetings with
prospects and new streams of funding from current clients. It excites your
employees and gets you press. In a nutshell, innovation builds agencies in
today's hyper-competitive environment. And while you may disagree with
how important it is -- you likely won't disagree that it is very, very important
and a highly desirable trait for any agency to possess.
- Tom Martin, Adage.com 8/23/10
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7. CHALLENGE THE ESTABLISHMENT
-Invite yourself into meetings
-Understanding the clients brand and whom they are trying to reach
-Always offering the extra credit ideas (mobile, social, dooh)
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