1. SOCIAL MEDIA SAVVY
SERIES
Charlene Y. Dunn
Infinity Educators
charleneydunn@infinityeducators.com
www.infinityeducators.com
919-830-3639
Part 1 What is Social Media?
2. Objective
The Learner will:
Define Social Media
Identify how today’s society is influenced by social
media.
Recognize why businesses should be familiar
with social media.
Share social media tools & tactics for
businesses can incorporate into their
marketing plan.
3. Essential Questions
What is social media?
Why should I use social media in my
marketing plan?
Which social media tools can I use
to grow my business?
4. Social + Media
Social-The intrinsic need for humans to
connect with other humans.
Media-Tools we use to connect with other
humans.
Social Media-Using technology tools to:
Effectivelyreach/connect with other humans.
Create relationships and build trust.
5. 15 Categories of Social Media
• Social media is so broad with many
categories.
• Difficult to be an expert in general Social
Media.
• Can be an expert in a social media category.
Social Networking Publishing Photo Sharing
Audio Video Microblogging
Livecasting Virtual Worlds Productivity Applications
Aggregators RSS Search
Mobile Interpersonal Gaming
6. Influences of Social Media
Social media is influencing serious and not-so-
serious issues:
President Obama's 2008 victory.
88-year old Betty White to host "Saturday Night
Live“ .
7. Social Media Usage
Facebook- 500 million active users.
YouTube-100 million viewers.
Twitter - 75 million visitors.
MySpace- 100 million active users.
How are you getting your
business in front of these
millions of users?
8. Questions for Thought
Should I use social media to market my
business?
Is there a ROI in social media for marketing?
Remove the term “social media”
and ask those questions again.
9. Outcomes From Social Media
Usage
More effectively connect and build
relationships with our customers and
prospects.
We can be present when people in those
relationships are ready to buy.
10. 15 Categories of Social Media
Tatics
Social Networking Publishing Photo Sharing
Audio Video Microblogging
Livecasting Virtual Worlds Productivity Applications
Aggregators RSS Search
Mobile Interpersonal Gaming
• Social media is so broad with many
categories.
• Difficult to be an expert in Social Media.
• Can be an expert in a social media
11. The Social Media Trinity
1. Blogging
2. Microblogging
3. Social Networking
12. Blogging
AKA, web log-online journal
Maintained by an individual with regular
entries or post.
Includes commentary, thoughts and ideas.
May contain photos, graphics, audio or video.
Can be personal or business related.
Business blogs uses:
Internal communication to employees.
Public view
13. Microblogging
Users send and receive brief (140 character or
less) text instant messages.
Less effort and less complication than
conventional blogs.
Quick way to send updates on news, products
and services.
Create a following amongst your customers
and potential clients.
Twitter –most popular microblog platform.
14. Social Networking
Goal of SN is to build trust in a given
community.
Virtual community/online community.
A group who interacts through: blogs,
comments, IM, photographs etc.
Social, professional and education purposes.
15. Tactics & Tools
SOCIAL MEDIA Blogging Microblogging Social
TOOLS Newtorking
5 tools for each Blogger Twitter Facebook
social media BlogSpot Posterous MySpace
tactic.
Edublog Friendfeed LinkedIn
Webblog Tumblr Ning
Indoblogger Dailybooth Friendster
• Some SM tools will change.
• The technique, strategies and concepts
will never be out dated or become
obsolete.
16. WHY USE SOCIAL MEDIA
More effective than conventional marketing.
Two-way communication and not pontification.
Use for:
Business
Relationships
Customers
Personal
Entertainment
Social
17. Build Relationships
Social Media allows you to build more lasting
trusted relationships that will result:
More Sales
Fewer
Returns
Greater Word
of Mouth
18. Relationship Statistics
It cost 5xs as much to get a new customer than it
does to keep an existing 1.
Customers will spend up to 105 more for the
same product if they have an existing relationship.
Satisfied customers share good experiences with
9-12 people.
Angry customers will tell up to 20 other people
about a bad experience.
With social media(Facebook, Twitter, blogs etc.)
the 20 people can quickly become 20,000 or
200,000.
This is called, “Word of Mouth at the Speed of
Light”.
19. CUSTOMERS
SM tools can be used effectively for:
Customer Relations/Service
Business-to-Business (b2b)
Internal communication
20. Customer Relations
Social Media is can be used for:
Public Relations
Communications
Marketing
Sales
Staying connected with customers
after the sale.
21. B2B Customers
Some information should be only be shared
between you and your resellers:
Pricing
Training
Customer Support
22. Internal Customers
SM allows you to communicate directly to and
with your employees.
Yammer
Jott
Podcasting
23. How Fortune 100 Companies
Use Social Media
79% use at least of one of the main social
platforms to communicate with their customers.
50% have a YouTube account and upload 10
videos on average a month.
On average post 3.6 wall posts to their Facebook
page per week.
82% update and engage with customers on their
Twitter account per week.
20% use all four of the main social technologies
(Twitter, YouTube, Facebook, and Blogs)
24. Integrate SM into your existing marketing
strategies.
Develop a social media marketing plan.
25. SOCIAL MEDIA MARKETING PLAN
5 Steps to Social Media Success
1. Analyze your existing media.
2. Familiarize your self with Social Media Trinity
Blogging
Microblogging
Social networking
3. Integrate strategies
4. Resources
5. Implement and Measure
26. Contact Information
Charlene Y. Dunn
Senior Educator
Infinity Educators
charleneydunn@infinityeducators.com
www.infinityeducators.com
919-830-3639
27. Sources
http://www.istrategy2010.com/blog/social-media-in-business-fortune-100-statistics/
http://www.bnet.com/blog/sterling-performance/making-the-most-of-the-social-media-boom-in-2010/4589
Use for statistics- massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage-
achievements-accomplishments/
(slide 2)
http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202458254607&slreturn=1&hbxlogin=1
Editor's Notes
A Facebook group generated more than a half a million followers in support of her appearance on SNL.
With so many potential customers using social media, you have the opportunity to expose you business to millions of people.
Understand the importance of these three tools and you will have a good understanding of 90% of everything you need to be successful using social media in your marketing strategy.
Fundamental shift in power.There is a shift from pontification to two-way communication.Control is being taken out of the hands of business/corporate and put into the hands of consumers. Build relationships and customers w/social media.
Connection after the sale encourages existing customers to purchase again.
Password-protected websites and direct SMS text messaging for the content and freely distribute the rest.
To give employee updates on benefits, promotions, trainings etc.
SM-is a new set of technologies and concepts that we need to add to existing marketing plans