SlideShare a Scribd company logo
1 of 27
SOCIAL MEDIA SAVVY
SERIES
Charlene Y. Dunn
Infinity Educators
charleneydunn@infinityeducators.com
www.infinityeducators.com
919-830-3639



                     Part 1 What is Social Media?
Objective
The Learner will:
   Define  Social Media
   Identify how today’s society is influenced by social
    media.
   Recognize why businesses should be familiar
    with social media.
   Share social media tools & tactics           for
    businesses can incorporate into their
    marketing plan.
Essential Questions
   What is social media?
   Why should I use social media in my
    marketing plan?
   Which social media tools can I use
    to grow my business?
Social + Media
   Social-The intrinsic need for humans to
    connect with other humans.
   Media-Tools we use to connect with other
    humans.
   Social Media-Using technology tools to:
     Effectivelyreach/connect with other humans.
     Create relationships and build trust.
15 Categories of Social Media
• Social media is so broad with many
  categories.
• Difficult to be an expert in general Social
  Media.
• Can be an expert in a social media category.
Social Networking   Publishing       Photo Sharing
Audio               Video            Microblogging
Livecasting         Virtual Worlds   Productivity Applications
Aggregators         RSS              Search
Mobile              Interpersonal    Gaming
Influences of Social Media
Social media is influencing serious and not-so-
 serious issues:
   President Obama's 2008 victory.
   88-year old Betty White to host "Saturday Night
    Live“ .
Social Media Usage
   Facebook- 500 million active users.
   YouTube-100 million viewers.
   Twitter - 75 million visitors.
   MySpace- 100 million active users.


How are you getting your
business in front of these
   millions of users?
Questions for Thought
   Should I use social media to market my
    business?
   Is there a ROI in social media for marketing?
            Remove the term “social media”
            and ask those questions again.
Outcomes From Social Media
Usage
   More effectively connect and build
    relationships with our customers and
    prospects.
   We can be present when people in those
    relationships are ready to buy.
15 Categories of Social Media
Tatics
Social Networking   Publishing       Photo Sharing
Audio               Video            Microblogging
Livecasting         Virtual Worlds   Productivity Applications
Aggregators         RSS              Search
Mobile              Interpersonal    Gaming




• Social media is so broad with many
  categories.
• Difficult to be an expert in Social Media.
• Can be an expert in a social media
The Social Media Trinity
1.   Blogging
2.   Microblogging
3.   Social Networking
Blogging
   AKA, web log-online journal
   Maintained by an individual with regular
    entries or post.
   Includes commentary, thoughts and ideas.
   May contain photos, graphics, audio or video.
   Can be personal or business related.
   Business blogs uses:
     Internal communication to employees.
     Public view
Microblogging
   Users send and receive brief (140 character or
    less) text instant messages.
   Less effort and less complication than
    conventional blogs.
   Quick way to send updates on news, products
    and services.
   Create a following amongst your customers
    and potential clients.
   Twitter –most popular microblog platform.
Social Networking
   Goal of SN is to build trust in a given
    community.
   Virtual community/online community.
   A group who interacts through: blogs,
    comments, IM, photographs etc.
   Social, professional and education purposes.
Tactics & Tools
  SOCIAL MEDIA         Blogging    Microblogging       Social
     TOOLS                                           Newtorking
 5 tools for each   Blogger       Twitter          Facebook
 social media       BlogSpot      Posterous        MySpace
 tactic.
                    Edublog       Friendfeed       LinkedIn
                    Webblog       Tumblr           Ning
                    Indoblogger   Dailybooth       Friendster

• Some SM tools will change.
• The technique, strategies and concepts
  will never be out dated or become
  obsolete.
WHY USE SOCIAL MEDIA
   More effective than conventional marketing.
   Two-way communication and not pontification.
   Use for:
     Business
       Relationships
       Customers

     Personal

     Entertainment

     Social
Build Relationships
Social Media allows you to build more lasting
      trusted relationships that will result:

                  More Sales




                   Fewer
                   Returns



                 Greater Word
                   of Mouth
Relationship Statistics
   It cost 5xs as much to get a new customer than it
    does to keep an existing 1.
   Customers will spend up to 105 more for the
    same product if they have an existing relationship.
   Satisfied customers share good experiences with
    9-12 people.
   Angry customers will tell up to 20 other people
    about a bad experience.
   With social media(Facebook, Twitter, blogs etc.)
    the 20 people can quickly become 20,000 or
    200,000.
   This is called, “Word of Mouth at the Speed of
    Light”.
CUSTOMERS
SM tools can be used effectively for:
   Customer   Relations/Service
   Business-to-Business (b2b)

   Internal communication
Customer Relations
Social Media is can be used for:
   Public  Relations
   Communications

   Marketing

   Sales

   Staying connected with customers
    after the sale.
B2B Customers
Some information should be only be shared
 between you and your resellers:
   Pricing

   Training

   Customer   Support
Internal Customers
SM allows you to communicate directly to and
 with your employees.
   Yammer

   Jott

   Podcasting
How Fortune 100 Companies
Use Social Media

   79% use at least of one of the main social
    platforms to communicate with their customers.
   50% have a YouTube account and upload 10
    videos on average a month.
   On average post 3.6 wall posts to their Facebook
    page per week.
   82% update and engage with customers on their
    Twitter account per week.
   20% use all four of the main social technologies
    (Twitter, YouTube, Facebook, and Blogs)
   Integrate SM into your existing marketing
    strategies.
   Develop a social media marketing plan.
SOCIAL MEDIA MARKETING PLAN
5 Steps to Social Media Success

 1.   Analyze your existing media.
 2.   Familiarize your self with Social Media Trinity
         Blogging
         Microblogging
         Social networking
 3.   Integrate strategies
 4.   Resources
 5.   Implement and Measure
Contact Information

            Charlene Y. Dunn
            Senior Educator

            Infinity Educators

   charleneydunn@infinityeducators.com
         www.infinityeducators.com

              919-830-3639
Sources
   http://www.istrategy2010.com/blog/social-media-in-business-fortune-100-statistics/
   http://www.bnet.com/blog/sterling-performance/making-the-most-of-the-social-media-boom-in-2010/4589
   Use for statistics- massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage-
    achievements-accomplishments/
   (slide 2)
    http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202458254607&slreturn=1&hbxlogin=1

More Related Content

What's hot

Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media IntroductionRobin Low
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
 
How Social Media Changes Business, Technology, and Society
How Social Media Changes Business, Technology, and SocietyHow Social Media Changes Business, Technology, and Society
How Social Media Changes Business, Technology, and SocietyKanda Runapongsa Saikaew
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social MediaCara Pring
 
Social media and content creation for social media
Social media and content creation for social mediaSocial media and content creation for social media
Social media and content creation for social mediaP&CO
 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing Plan4Good.org
 
Best Practices Social Media Marketing For Business
Best Practices Social Media Marketing For BusinessBest Practices Social Media Marketing For Business
Best Practices Social Media Marketing For BusinessSurekha Parekh
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
CGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliCGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliKRP538
 
Social Media Marketing Final Project 2018
Social Media Marketing Final Project 2018 Social Media Marketing Final Project 2018
Social Media Marketing Final Project 2018 MatthieuFerey25
 
Social Media Marketing by Vijay Ram
Social Media Marketing by Vijay RamSocial Media Marketing by Vijay Ram
Social Media Marketing by Vijay RamVijay Ram
 
Asp Convention Presentation Slideshare
Asp Convention Presentation SlideshareAsp Convention Presentation Slideshare
Asp Convention Presentation SlideshareBarb Schwarz
 
Social Media & SM Marketing
Social Media & SM MarketingSocial Media & SM Marketing
Social Media & SM MarketingEdward Erasmus
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media StrategyLinda Zimmer
 

What's hot (20)

Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Social media
Social mediaSocial media
Social media
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business Impact
 
How Social Media Changes Business, Technology, and Society
How Social Media Changes Business, Technology, and SocietyHow Social Media Changes Business, Technology, and Society
How Social Media Changes Business, Technology, and Society
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social Media
 
Social media and content creation for social media
Social media and content creation for social mediaSocial media and content creation for social media
Social media and content creation for social media
 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing Plan
 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For Dummies
 
Best Practices Social Media Marketing For Business
Best Practices Social Media Marketing For BusinessBest Practices Social Media Marketing For Business
Best Practices Social Media Marketing For Business
 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockville
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governance
 
CGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliCGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate Pietrelli
 
Social Media Marketing Final Project 2018
Social Media Marketing Final Project 2018 Social Media Marketing Final Project 2018
Social Media Marketing Final Project 2018
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media Marketing by Vijay Ram
Social Media Marketing by Vijay RamSocial Media Marketing by Vijay Ram
Social Media Marketing by Vijay Ram
 
Asp Convention Presentation Slideshare
Asp Convention Presentation SlideshareAsp Convention Presentation Slideshare
Asp Convention Presentation Slideshare
 
Social Media
Social MediaSocial Media
Social Media
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010
 
Social Media & SM Marketing
Social Media & SM MarketingSocial Media & SM Marketing
Social Media & SM Marketing
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media Strategy
 

Similar to Social Media Savvy: How & Why of Social Media

Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithMilton Chamber of Commerce
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media MarketingTechrigy
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo OverviewDigital Synergy
 
Social Media Marketing Instructor Deck V3 03 09 Ggi
Social Media Marketing Instructor Deck V3 03 09  GgiSocial Media Marketing Instructor Deck V3 03 09  Ggi
Social Media Marketing Instructor Deck V3 03 09 Ggibernard_charlebois
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for BusinessArun Nair
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sElisabethRD
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers TalkSocialB
 
Volunteer social reputation -handout
Volunteer   social reputation -handoutVolunteer   social reputation -handout
Volunteer social reputation -handoutViveka von Rosen
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers SeminarShashi Bellamkonda
 
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDeliveredSocial Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDelivered1st Position Marketing
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!Robin Quale
 

Similar to Social Media Savvy: How & Why of Social Media (20)

Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine Frith
 
social media
social mediasocial media
social media
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media Marketing
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo Overview
 
Social Media Marketing Instructor Deck V3 03 09 Ggi
Social Media Marketing Instructor Deck V3 03 09  GgiSocial Media Marketing Instructor Deck V3 03 09  Ggi
Social Media Marketing Instructor Deck V3 03 09 Ggi
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for Business
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD's
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers Talk
 
Volunteer social reputation -handout
Volunteer   social reputation -handoutVolunteer   social reputation -handout
Volunteer social reputation -handout
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDeliveredSocial Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
 
Social Media
Social Media Social Media
Social Media
 
Media Savvy Business
Media Savvy BusinessMedia Savvy Business
Media Savvy Business
 

Social Media Savvy: How & Why of Social Media

  • 1. SOCIAL MEDIA SAVVY SERIES Charlene Y. Dunn Infinity Educators charleneydunn@infinityeducators.com www.infinityeducators.com 919-830-3639 Part 1 What is Social Media?
  • 2. Objective The Learner will:  Define Social Media  Identify how today’s society is influenced by social media.  Recognize why businesses should be familiar with social media.  Share social media tools & tactics for businesses can incorporate into their marketing plan.
  • 3. Essential Questions  What is social media?  Why should I use social media in my marketing plan?  Which social media tools can I use to grow my business?
  • 4. Social + Media  Social-The intrinsic need for humans to connect with other humans.  Media-Tools we use to connect with other humans.  Social Media-Using technology tools to:  Effectivelyreach/connect with other humans.  Create relationships and build trust.
  • 5. 15 Categories of Social Media • Social media is so broad with many categories. • Difficult to be an expert in general Social Media. • Can be an expert in a social media category. Social Networking Publishing Photo Sharing Audio Video Microblogging Livecasting Virtual Worlds Productivity Applications Aggregators RSS Search Mobile Interpersonal Gaming
  • 6. Influences of Social Media Social media is influencing serious and not-so- serious issues:  President Obama's 2008 victory.  88-year old Betty White to host "Saturday Night Live“ .
  • 7. Social Media Usage  Facebook- 500 million active users.  YouTube-100 million viewers.  Twitter - 75 million visitors.  MySpace- 100 million active users. How are you getting your business in front of these millions of users?
  • 8. Questions for Thought  Should I use social media to market my business?  Is there a ROI in social media for marketing? Remove the term “social media” and ask those questions again.
  • 9. Outcomes From Social Media Usage  More effectively connect and build relationships with our customers and prospects.  We can be present when people in those relationships are ready to buy.
  • 10. 15 Categories of Social Media Tatics Social Networking Publishing Photo Sharing Audio Video Microblogging Livecasting Virtual Worlds Productivity Applications Aggregators RSS Search Mobile Interpersonal Gaming • Social media is so broad with many categories. • Difficult to be an expert in Social Media. • Can be an expert in a social media
  • 11. The Social Media Trinity 1. Blogging 2. Microblogging 3. Social Networking
  • 12. Blogging  AKA, web log-online journal  Maintained by an individual with regular entries or post.  Includes commentary, thoughts and ideas.  May contain photos, graphics, audio or video.  Can be personal or business related.  Business blogs uses:  Internal communication to employees.  Public view
  • 13. Microblogging  Users send and receive brief (140 character or less) text instant messages.  Less effort and less complication than conventional blogs.  Quick way to send updates on news, products and services.  Create a following amongst your customers and potential clients.  Twitter –most popular microblog platform.
  • 14. Social Networking  Goal of SN is to build trust in a given community.  Virtual community/online community.  A group who interacts through: blogs, comments, IM, photographs etc.  Social, professional and education purposes.
  • 15. Tactics & Tools SOCIAL MEDIA Blogging Microblogging Social TOOLS Newtorking 5 tools for each Blogger Twitter Facebook social media BlogSpot Posterous MySpace tactic. Edublog Friendfeed LinkedIn Webblog Tumblr Ning Indoblogger Dailybooth Friendster • Some SM tools will change. • The technique, strategies and concepts will never be out dated or become obsolete.
  • 16. WHY USE SOCIAL MEDIA  More effective than conventional marketing.  Two-way communication and not pontification.  Use for:  Business  Relationships  Customers  Personal  Entertainment  Social
  • 17. Build Relationships Social Media allows you to build more lasting trusted relationships that will result: More Sales Fewer Returns Greater Word of Mouth
  • 18. Relationship Statistics  It cost 5xs as much to get a new customer than it does to keep an existing 1.  Customers will spend up to 105 more for the same product if they have an existing relationship.  Satisfied customers share good experiences with 9-12 people.  Angry customers will tell up to 20 other people about a bad experience.  With social media(Facebook, Twitter, blogs etc.) the 20 people can quickly become 20,000 or 200,000.  This is called, “Word of Mouth at the Speed of Light”.
  • 19. CUSTOMERS SM tools can be used effectively for:  Customer Relations/Service  Business-to-Business (b2b)  Internal communication
  • 20. Customer Relations Social Media is can be used for:  Public Relations  Communications  Marketing  Sales  Staying connected with customers after the sale.
  • 21. B2B Customers Some information should be only be shared between you and your resellers:  Pricing  Training  Customer Support
  • 22. Internal Customers SM allows you to communicate directly to and with your employees.  Yammer  Jott  Podcasting
  • 23. How Fortune 100 Companies Use Social Media  79% use at least of one of the main social platforms to communicate with their customers.  50% have a YouTube account and upload 10 videos on average a month.  On average post 3.6 wall posts to their Facebook page per week.  82% update and engage with customers on their Twitter account per week.  20% use all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)
  • 24. Integrate SM into your existing marketing strategies.  Develop a social media marketing plan.
  • 25. SOCIAL MEDIA MARKETING PLAN 5 Steps to Social Media Success 1. Analyze your existing media. 2. Familiarize your self with Social Media Trinity  Blogging  Microblogging  Social networking 3. Integrate strategies 4. Resources 5. Implement and Measure
  • 26. Contact Information Charlene Y. Dunn Senior Educator Infinity Educators charleneydunn@infinityeducators.com www.infinityeducators.com 919-830-3639
  • 27. Sources  http://www.istrategy2010.com/blog/social-media-in-business-fortune-100-statistics/  http://www.bnet.com/blog/sterling-performance/making-the-most-of-the-social-media-boom-in-2010/4589  Use for statistics- massmailsoftware.com/blog/2010/10/social-media-and-small-business-statistics-2010-usage- achievements-accomplishments/  (slide 2) http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202458254607&slreturn=1&hbxlogin=1

Editor's Notes

  1. A Facebook group generated more than a half a million followers in support of her appearance on SNL.
  2. With so many potential customers using social media, you have the opportunity to expose you business to millions of people.
  3. Understand the importance of these three tools and you will have a good understanding of 90% of everything you need to be successful using social media in your marketing strategy.
  4. Fundamental shift in power.There is a shift from pontification to two-way communication.Control is being taken out of the hands of business/corporate and put into the hands of consumers. Build relationships and customers w/social media.
  5. Connection after the sale encourages existing customers to purchase again.
  6. Password-protected websites and direct SMS text messaging for the content and freely distribute the rest.
  7. To give employee updates on benefits, promotions, trainings etc.
  8. SM-is a new set of technologies and concepts that we need to add to existing marketing plans
  9. 5.Needed adjustments and successes.