This webinar will teach you US trends in mobile usage and how a responsive, mobile friendly Participant Center will help your event participants!

1. The Changing Mobile Fundraising World
May 18th, 2016

2. Agenda
• Trends in Mobile Usage and Fundraising
• Responsive Participant Centers
• Mobile Apps
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3. Our purpose is to connect
nonprofit fundraising and
communication priorities to
digital technology and
platforms that support
those efforts.

4. Trends in Mobile Usage &
Fundraising

5. Mobile Statistics
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79%
US population using
smartphones
13%
Internet Users are
mobile only
21%
Millennials are
mobile Only

6. Fundraising Statistics
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18%
13%
% of Donations made
through mobile devices

7. Giving Preference and Channel
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8. Online Donors Using Mobile Phones to Make Online Gifts
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9. ROI for Mobile Email According to Email Marketers
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10. 49% of all emails are read on mobile devices
16% of donors give via emails viewed
from a mobile device
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Newsletters End Of Year Campaigns
desktop 22% desktop 28%
mobile 54% mobile 46%
other 18% other 14%
tablet 6% tablet 12%

11. A mobile-optimized email is only the first step of a
mobile-optimized customer journey
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19%
use devices to register for events
12%
purchase memberships on mobile
devices

12. Luminate Online Responsive
Experience

13. User Flows
• Emails
• Donation Form
• Registration
• Greeting / Personal / Team Page
• What’s Missing?
Participant Center
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14. What are the benefits?
• Higher engagement with participant center on mobile devices
• Increased fundraising through greater use of the PC fundraising tools
Client Example:
• Participant Center bounce rates dropped from 49% to 43%
• Participants updated their personal page 30% more often after the
responsive implementation
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15. Custom Development
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16. Custom Development
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17. Custom Development
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18. Custom Development
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19. Custom Development
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20. Custom Development
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21. Responsive
Participant Center

22. What is it?
• A standard set of customizations to the TeamRaiser Participant Center (PC)
that make it responsive
• Single setup of responsive PC can be associated with multiple blueprints /
events
• Turn-key Set-up
– Colors, logo, Google Analytics ID and sharing capabilities
– Implementation
– Documentation
– 2 weeks from start to finish
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23. Home – Desktop/Laptop
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24. Home – Tablet
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25. Home – Mobile
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26. Email
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Desktop Tablet Mobile

27. Progress
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Desktop Tablet Mobile

28. Personal Page
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Desktop Tablet Mobile

29. Team Page
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Desktop Tablet Mobile

30. Best for…
• Blackbaud Luminate Online
• Using PC2 or ready to upgrade to PC2
• No major customizations to existing PC2
– Customizations within existing PCs are not incorporated into product
• Has example of event or blueprint built for verification
– To capture logo, colors, GA ID and validate all configurations are supported
• Has Janrain social sharing set up within their BBLO instance
– Social sharing is removed within product if Janrain is not configured
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31. Seamless Boundless App Fundraising Integration
• “Download Boundless Fundraising” CTA will be added to the list of
recommended steps
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32. Boundless Fundraising
Mobile App

33. Allow users to engage with you on any device
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34. Do you need an App for that?
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35. Why you need a Mobile App?
• Participants are expecting an App as an extension of the event website
• Apps provide a broader reach for fundraising by being able to use additional
social channels and leverage the address book on the mobile device
– 90% of donors are new to the organization
• Peer 2 Peer event space is more competitive than ever
– You need to provide participants with the tools necessary to make them
successful fundraisers using the devices they are already on and are comfortable
using
• Increased revenue opportunity
– On average 5% of funds raised comes through Mobile Apps
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36. Why it works?
• App provides sample content tailored to each channel making it easy for
participants to fundraise
– LinkedIn, Facebook, Twitter, SMS and Email
• Ability to use existing address book on mobile device
• Ability to track usage across channels and features
• All messages have links back to the participants personal page or donate
on their behalf, all with unique source coding
• Makes it easy for a participant to fundraise with a swipe & tap on the screen
• Ability to update their personal page on the go and keep the fresh with new
content and images
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37. Let’s go mobile

45. Mobile Guidance

46. Responsive PC in a Box
+
Boundless Fundraising
Starter Pack
Responsive PC in a Box
Custom Responsive PC
+
Boundless Fundraising Suite
Program Revenue
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Above
$100K
Above
$500K
Above
$1M

47. Everyone
• Reviewing GA to understand Mobile usage / self-benchmark
• Running Luminate Online Reports to understand mobile usage of emails
• Map your user flows
• Identify gaps in your mobile experiences
• Develop your plan for highest value activities
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Email Register
Update
Personal Page
Mobile Friendly Responsive Not Responsive

49. Contact us: info@charitydynamics.com
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