More Related Content Similar to Writing for Social Media (20) Writing for Social Media 1. WRITING FOR SOCIAL MEDIA: BLOGGING
OPEN THE FLOOD GATES
TO NEW CUSTOMERS & INCOME STREAMS!
Presented by Karen Huller
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2. Writing for Social Media
You will learn:
How to pick topics that create buzz and
exponentially increase your visibility
A secret method to finding your unique voice so that
you attract your target customers like a magnet
A writing "recipe" that will cut your writing time in
half and more WHILE improving the quality of your
content
A trick for proofreading that will make you sound
smarter
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3. Financial FREEDOM!
Who is in real estate for it?
What does it mean to you?
What are you willing to give up for it?
Who do you need to be to gain it?
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4. YOU!
Blogging works best when it is intimate/compelling
Let people in; allow people to know you
Be your BEST, AUTHENTIC self
Let your personality shine!
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5. ME
Passion is helping people make money doing what they love.
Student of emerging technologies
Gamification
Mobile Technology
Social Media is a favorite tool that I study, apply and teach.
Most of the people I work with are job seekers.
13 years in the employment industry
Sourcer (I find people)
Recruiter (I sell them opportunity)
Certified Pro Résumé Writer/bios/online profiles (I brand them)
Career Coach (I teach people to promote their brand)
Real Estate Investment tinkerer
Bird dog
Wholesaler
Tax Deed Investor
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6. Let’s learn more about you
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Who here has done it? Share your experience…
Who here has been a speaker?
Who is here to use blogging to expand their real
estate business?
Is anyone here to find out how to use a blog to
create a supplementary income stream?
Did you know you could do that?
7. GET STARTED - Assess your goals
What are you trying to do? YES! Make money, but what is
your method?
Become a thought leader
Sell courses (information marketing)
Public speaking
Be the agent of choice
Grow an e-mail list to share exclusive deals
Generate a following; have people come to YOU
Upgrade deals; establish trust with high net worth
individuals
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8. What is a blog?
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Started as online journal
Now includes pretty much any page on a website
where content is rotating
Listings/Classifieds
Opinions
Advice column
Reviews
News/Journalistic
Commentary
Sensationalism
Gossip
9. Even this is a blog
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10. How I found it…
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prohibited
Philadelphia Business Journal Blogger Guide:
Philadelphia's only Real Estate Blog that focuses on
Center City Real Estate, as well as on Center City
neighborhoods, restaurants, shops and events. Find the
out about every Center City MLS listing as soon as it hits
the market, as well as the most up to date
neighborhood news as it happens.
The next Blogger Guide will appear in September 2013. Space is
limited to 17 participants. Want to reserve your space today?
Contact Patrick Ayling at (215) 238-5127
or payling@bizjournals.com.
11. What's so big about blogging?
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prohibited
New, high quality content increases Google rankings
Which leads to visitors
Which you convert to customers (THE KEY)
You can have as many blogs as you want and reach
various audiences – consumers, partners, affiliates,
enterprises, etc.
Use it as a vehicle to create income streams
Information/content marketing
Google Adsense/affiliate revenue
Paid subscriptions
12. Answer some key questions
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prohibited
What do I write about?
About what do you have a lot to say?
What are other people writing about?
What if people don't agree with me?
Does everyone have to like you, or just your target audience?
But I'm not good at writing; can someone else just do it for
me?
Yes! Then, in which cases is this the best route?
How do I get people to read it?
If a tree falls in the forest…
But I have a newsletter; isn't that good enough?
Are you realizing the results that you want from it?
13. Know your audience
Who is your PRIMARY audience?
Other real estate agents
Wholesalers
Homebuyers
Distressed homeowners
Investors
Developers/Contractors
NICHE – why?
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14. Know your audience
Who is the PRIMARY audience?
Real estate agents
Commercial
Residential
Wholesalers
Individuals
Cooperatives
Homebuyers
1st time
Retirees/Empty Nesters
Growing families
Distressed homeowners
Pre-foreclosure
Bad credit (seller financing/lease to own)
Investors
Flip
RE-backed returns
Notes/Tax Liens/SF/MF/Commercial
Developers/Contractors
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15. Know your audience
Are there special considerations certain
demographics have?
Who will relate to you?
Self-made vs. Educated/pedigreed
Female vs. Male
Generations/Ages
Conservative/Liberal
What qualities are important to them?
Where are they going for help?
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16. Who do you relate to?
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And who relates to them?
See who/what companies people “like” on FB
Twitter suggests?
Check who follows the thought leaders you like
Evaluate their posts
Tone
Content
Who are they re-tweeting/who is RT them?
Follow their links – what content/sites they promote
17. FIRST ORDER OF BUSINESS –
WHO ARE YOU?
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You will need to answer this question for your
audience before they care what you say!
What is important for your audience to know
Challenge – Being objective
Do some market research
Create some polls
Use social media to get conversations started
See what your competition is saying about themselves
See what your target audience is saying about
themselves
18. Research your competition
Who is out there providing content right now?
One-up their content
Newsjacking
Progressive trends
Controversial
Un-captured audience
Where are they reaching an audience?
Where are they absent?
Where do you agree/differ?
Follow them over time
Request to partner with them (capitalize on their following)
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19. Content components
Research what is trending
Evaluate big hits in short time or long-term relevance
Twitter #, Google/YouTube keyword tools
Watch/read the news – Keep a list
What issues are important to your audience
What are trusted resources reporting on
User groups/Online communities
What is your audience struggling with?
FAQs
Keep the content related to one MAIN keyword
Call to ACTION!
Test your content – ask for feedback
Make it a conversation – LISTEN!
People that know you – are you highlighting your strengths?
People in your target audience – are you resonating?
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20. Content preparation
Download keyword lists, make folders, sort the data
Make a list of questions you procured, or have been asked about keywords
What is the #1 thing to avoid/biggest mistake made
Top 3 signs, keys, secrets
Stream of consciousness recording and dictation
Dragon
SpeakWrite
App store, Google search
Send it to your e-mail, drop it in a document storage app
Google Drive
Box.net
Color code
Highlight text related to similar topics
Create separate documents and copy and paste content (it’s okay to duplicate)
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21. But I don’t like writing…
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Plenty of options, and it’s OKAY
Hire other bloggers – Cheap resources
Use a content management system
Article libraries
Posting tools
Article spinners (others may use the same content, but you change it enough for
Google to like it)
Disclaimers: Still have to make it personal
Don’t use others’ personal experiences as your own
Infuse content with your own touch/anecdote
Say things as YOU say them (why you dictate)
Make sure you signed in and wrote your information legibly: I will send a list
of resources in addition to this presentation as follow up!
22. Platforms
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WordPress
Press This – easily store links to others’ content
Great for making primary website
More widget functionality (so far)
Blogger
If you are using Google+ for primary community mgt
Tumblr
Good for picture-driven fields (like RE)
Custom-designed on website
23. SEO – keyword optimized content
Tags/keywords
The SOC (Stream of Consciousness) should help
Make sure that the content you highlight includes
keywords OR infuse them back into the content
Write 140-character and 200-word descriptions
for sharing that ALSO include keywords
Tags
Individual words and related phrases (in quotes)
Misspellings
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24. SEO – keyword optimized content
Title
Include 1 major keyword, and 1 minor if possible
Between 38 and 47 characters
Lists (Top 3), Secrets, Why/How/When
What grabs your attention – “You won’t believe it!”
Something completely NEW – never before revealed
Be aware of spam triggers
Free, video, sample, punctuations
Include action words that instill a sense of urgency
Now, today, until midnight
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25. Editing
READ IT OUT LOUD!
Use an accent
British – to sound smart
NY – tongue in cheek; in your face
Valley girl/boy – Down to earth, relaxed
Hispanic – exotic (Sofia, Salma)
French – romantic
Morgan Freeman – soulful, wise
Hire a service – (I can do it!)
Get at least 2-3 people to review the content
Plan ahead – set goals for completion and release
Ensure your editors have time to review it
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26. A few notes about SEO
Google uses Facebook and Twitter as a ranking
“signal”
Number AND QUALITY of backlinks
Authority sites - high-traffic credible sources
Mashable
Huffington Post
Relevance of content to keyword searches
90-100 days of adding content to your site will
establish your site as an authority
Start out slowly and test your results vs. goals
Enable/Check analytics
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27. Impact on SEO and analytics
Google analytics
External videos/images have tremendous weight on
rankings AND click rates.
Video loopers – stock or your own (just google it)
Stock images – worth the investment plan or individually
Will take months to generate using acceptable methods
Backlinks can be generating by sharing on other sites
Demographics – Are you reaching your target?
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28. Sharing
Where is your audience going for answers?
YouTube/Vimeo (put your blog link in comment on other videos)
Partners! (highly followed partners, Twitter piggybacking)
Social Media
Authority Sites
E-mail lists – Constant Contact, iContact
Auto-responders
Squeeze pages
Paid subscriptions – a whole other presentation!
Blogs/Vlogs/Articles – AUTHORITY SITES!
Comments/Discussion threads
Press Releases – PRWeb, BusinessWire, My PR Genie (trials)
Media outlets
Advertising
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29. BLOGGING: MAKE $$
PRESENTED BY KAREN HULLER
Thank You!
Twitter: @charesume
LinkedIn: www.linkedin.com/in/charesume
Pinterest: http://pinterest.com/charesume/
YouTube: http://www.youtube.com/charesume
Blog: http://charesume.wordpress.com/
www.charesume.com (about to be revamped)
Karen@charesume.com 610-888-
6939
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