1. Chapter 5 Writing Process Phase 1: Analyze, Anticipate, Adapt
1. Which of the following statements about business writing is most accurate?
a. Business writing is almost identical to the writing done in high school and college classes.
b. When writing business documents, quantity enhances quality.
c. Business writers should attempt to impress readers with their powerful vocabulary and
extensive knowledge.
d. Business writing should be focused on the reader.
REF: p. 91
2. Which of the following is the best advice for a business writer?
a. To make writing easier, follow a systematic plan when preparing and writing a business
message.
b. Plan to describe your feelings and display your knowledge when preparing and writing a
business message.
c. Make your letters, memos, and reports fairly lengthy so they will attract the desired
attention.
d. Draw on your prior writing experience and imagination to come up with creative ideas for
your business messages.
REF: p. 91
3. Business writing should do all but which of the following?
a. Solve problems and convey information.
b. Concentrate on looking at a problem from the writer’s perspective.
c. Present ideas clearly and concisely.
d. Provide accurate information to be used in making decisions.
REF: p. 91
4. Stacy is beginning to work on an important letter to bank customers announcing changes
in fees and services. She should expect to spend the most time on
a. analyzing the purpose of the message and visualizing the customers.
b. researching the information to include in the letter.
c. composing the first draft of the letter at her computer.
d. revising, improving, and proofreading the first draft.
REF: p. 92
5. Max is responding to a customer’s question that was sent to him via e-mail. What is the
very first thing Max should do?
a. Hit the “Reply” button.
b. Determine the purpose of the message he will send as a response.
c. Start composing his reply.
d. conduct any necessary research.
REF: p. 92

2. 6. Which of the following takes place during the first phase of the 3-x-3 writing process?
a. Revise to make sure writing is clear and concise.
b. Write the rough draft.
c. Gather any needed information through formal or informal research techniques.
d. Anticipate how readers will respond to the message.
REF: p. 92
7. Which of the following statements about the 3-x-3 writing process is most accurate?
a. Experienced writers usually spend the most time on the first phase of the writing process.
b. The steps of the writing process must always be followed in order.
c. The 3-x-3 writing process is useful for longer, more complex documents.
d. The writer decides whether a document achieves its purpose in the third phase of the
writing process.
REF: p. 92
8. Select the most accurate statement about team writing.
a. Collaborative writing is especially important for memos, letters, and information briefs.
b. Because collaboration usually takes longer, collaborative writing is not useful for
documents with short deadlines.
c. Members of effective teams are usually eager to implement their recommendations.
d. Team-written documents and presentations are not standard in most organizations because
collaboration has many disadvantages.
REF: p. 93
9. Probably the most useful word processing editing tool for collaborative writing is
__________. This tool makes it possible to point out problematic passages or errors, ask or
answer questions, and share ideas without changing or adding text. .
a. Track Changes
b. Print Document
c. Insert Comments
d. Find and Replace
REF: p. 94
10. Team members are most likely to work closely on the ___________ phase of the writing
process.
a. post writing
b. writing
c. revising
d. prewriting
REF: p. 93
11. Which of the following is an example of a message with a secondary purpose?
a. A letter contains important details about a new computer program.
b. A proposal bullets important reasons explaining why the company should begin the

3. project.
c. A sales letter includes a sample of the product to show the customer its quality.
d. A company’s stationery is printed on quality paper and includes a carefully designed logo
representing the company.
REF: p. 94
12. The primary purpose of messages that answer questions, announce meetings, or transmit
findings is to
a. persuade.
b. inform.
c. sell.
d. promote goodwill.
REF: p. 94
13. The primary purpose of a memo encouraging employees to donate money to the United
Way campaign would be to
a. inform.
b. sell.
c. promote goodwill.
d. persuade.
REF: p. 94
14. The primary purpose of a proposal requesting funding from the National Science
Foundation for a research project would be to
a. inform.
b. sell.
c. promote goodwill.
d. persuade.
REF: p. 94
15. The primary purpose of a memo that updates employees on changes in their health
insurance would be to
a. inform.
b. sell.
c. promote goodwill.
d. persuade.
REF: p. 94
16. A company’s annual report describes the company’s efforts to improve the environment.
The primary purpose of this report is to __________; the secondary purpose is to __________.
a. inform; promote goodwill
b. persuade; inform
c. inform; persuade
d. promote goodwill; persuade
REF: p. 94

4. 17. Determining whether a message will be transmitted by e-mail or delivered in person is
part of
a. selecting the appropriate audience for the message.
b. using the correct tone for the message.
c. adapting a message to the audience.
d. selecting an appropriate form or channel for the message.
REF: p. 94
18. Which of the following is the best choice of wording?
a. Yuki Hiromo, who is Japanese, applied for the job.
b. Old people receive a discount on Saturdays.
c. Joe, who is afflicted with cerebral palsy, requires special accommodations.
d. Customers over 65 may enjoy special rates on Alaskan tours.
REF: p. 99
19. Writing Process Phase 1: Anticipate helps the writer
a. determine whether a secondary audience exists.
b. identify appropriate language to be used.
c. select the most desirable channel.
d. All of the above.
REF: p. 95
20. So that you may begin enjoying your subscription to Everyday Living, return the
enclosed card as soon as possible is an example of
a. identifying the purpose of your message.
b. emphasizing receiver benefits.
c. selecting the form.
d. analyzing the task.
REF: p. 97
21. Which of the following is the best business sentence?
a. I will ship your order by May 20.
b. We are pleased to credit your account for $50.
c. Your benefits begin as soon as you use your new Wilshire Clothing credit card.
d. We are sure you will enjoy the new vacation package we have put together for you.
REF: p. 97
22. Which of the following is the least effective way to adapt a message to an audience?
a. Choose the right words and tone.
b. Stress reader benefits.
c. Use many first-person pronouns.
d. Use sensitive, courteous language.
REF: p. 97
23. Which of the following is the most appropriate term to use in a message?
a. mailman

5. b. waitress
c. businessman
d. flight attendant
REF: p. 101
24. Which of the following is the most appropriate term to use in a message?
a. executives and their wives
b. chairman
c. salesman
d. letter carrier
REF: p. 99
25. Which of the following is the best choice of wording?
a. Sara is crippled with polio.
b. The lawyer represented the man in court.
c. Every employee will have an opportunity to change his benefits plan.
d. The discount applies only to old people.
REF: p. 99
Answers
1-d
2-a
3-b
4-d
5-b
6-d
7-d
8-c
9-c
10-d
11-c
12-b
13-d
14-d
15-a

6. 16-a
17-d
18-d
19-d
20-b
21-c
22-c
23-d
24-d
25-a