Wordcamp2010 seo

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Roy Huiskes

Technologie Business

Roy Huiskes - roy@chapter42.com - www.chapter42.com
• [insert blatant crap about myself, preferably a couple of slides.]
• [warn people I talk fast and presentation will be available for download]
2

Roy Huiskes - roy@chapter42.com - www.chapter42.com
SEO & WordPress:
What have we got?
• Good basic theme
(twentyten, turn of comment pagination though)
• Lot’s of Plug-ins
• Search Engine Friendly out of the box
• Pages (hierarchical)
• Posts (chronological)
• Taxonomies ftw!
3

Roy Huiskes - roy@chapter42.com - www.chapter42.com
What’s missing?
• Bloggers with knowledge of SEO
• Easy Internal Linking (will come in 3.1)
• Redirects, at least some custom stuff.
• A plan
4
Let’s ﬁx this.

Roy Huiskes - roy@chapter42.com - www.chapter42.com
How to run a proper SEO strategy?
• Think about keywords (you think) you’re relevant for
• Use Pages for ranking instead of Posts
• Internal linking
• On-page stuff needs to be right
(go read a book: the Art of SEO)
• Off-page
(don’t forget to promote your precious work)
• Keep trying and learning
5

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Bad internal linking structure
6
thank you: http://twitter.com/richardbaxter

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Good internal linking structure
7
thank you: http://twitter.com/richardbaxter

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Pages vs. Posts
• Posts are most of the time categorized by your
timeline.The older, the deeper in the site it will
end up.
• If it ranks well, give it a good, solid, place in your
structure. Give it a page.
(post type switcher plugin ftw)
• Keep updating (and linking to) the page every once
and while
• Redirect the old Post to the Page (redirection)
8

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Which SEO Plugins I recommend, and why?
• SEO smart links (or ‘automatic SEO links’)
• WordPress SEO
• Post type switcher
• Redirection
• Link to Post
• SEO Pager
• YARPP
9

Roy Huiskes - roy@chapter42.com - www.chapter42.com
SEO Smart links
10

Roy Huiskes - roy@chapter42.com - www.chapter42.com
SEO Smart links: Settings
11
• Link only to pages automatically
• Target only Posts and Pages
• Prevent linking in headers
• Don’t overdo it. Keep the user in mind.
• Cache it (or let your server die slowly...)

Roy Huiskes - roy@chapter42.com - www.chapter42.com
WordPress SEO
• Replaces:
- Meta Robots
- Breadcrumbs
- Headspace
• Compatible with W3Total Cache
• Free! (great paid upgrade packages though)
12

Roy Huiskes - roy@chapter42.com - www.chapter42.com
WordPress SEO
13

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Redirection
14

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Link to Post
15

Roy Huiskes - roy@chapter42.com - www.chapter42.com
SEO Pager
16

Roy Huiskes - roy@chapter42.com - www.chapter42.com
The usual suspect plugin list:
17
•http://www.w3-edge.com/wordpress-plugins/w3-total-cache/
•http://wordpress.org/extend/plugins/better-search/
•http://wordpress.org/extend/plugins/redirection/
•http://wordpress.org/extend/plugins/google-analytics-for-
wordpress/
•http://wordpress.org/extend/plugins/link-to-post/
•http://wordpress.org/extend/plugins/cms-tree-page-view/
•http://wordpress.org/extend/plugins/wp-db-backup/
•http://wordpress.org/extend/plugins/seo-automatic-links/
•http://www.seoegghead.com/software/wordpress-seo-pager.seo
•http://wordpress.org/extend/plugins/wp-paginate/
•http://wordpress.org/extend/plugins/wordpress-seo/
•http://wordpress.org/extend/plugins/post-type-switcher/
•http://wordpress.org/extend/plugins/subpages-widget/

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Remember though:
free stuff, isn’t always free.
• Check for ‘bad’/‘commercial’ footer links in themes
and plugins
• It would be smart if you didn’t use code that you
can’t read.
• Try this in Google every once and a while:“viagra
viagra OR cialis OR poker OR casino
site:chapter42.com”
• nofollow crappy commenters.
18

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Protect yourself
19
Stuff like this hurts your reputation at Google.

Roy Huiskes - roy@chapter42.com - www.chapter42.com
By the way: #movember
http://bit.ly/mobronl
20

Roy Huiskes - roy@chapter42.com - www.chapter42.com
Thank you for your attention!
Please donate for movember!
Mo’s rule
and cancer doesn’t.
@chapter42
21

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Wordcamp2010 seo

1. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO For WordPress 1 Roy Huiskes www.chapter42.com

2. Roy Huiskes - roy@chapter42.com - www.chapter42.com • [insert blatant crap about myself, preferably a couple of slides.] • [warn people I talk fast and presentation will be available for download] 2

3. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO & WordPress: What have we got? • Good basic theme (twentyten, turn of comment pagination though) • Lot’s of Plug-ins • Search Engine Friendly out of the box • Pages (hierarchical) • Posts (chronological) • Taxonomies ftw! 3

4. Roy Huiskes - roy@chapter42.com - www.chapter42.com What’s missing? • Bloggers with knowledge of SEO • Easy Internal Linking (will come in 3.1) • Redirects, at least some custom stuff. • A plan 4 Let’s ﬁx this.

5. Roy Huiskes - roy@chapter42.com - www.chapter42.com How to run a proper SEO strategy? • Think about keywords (you think) you’re relevant for • Use Pages for ranking instead of Posts • Internal linking • On-page stuff needs to be right (go read a book: the Art of SEO) • Off-page (don’t forget to promote your precious work) • Keep trying and learning 5

6. Roy Huiskes - roy@chapter42.com - www.chapter42.com Bad internal linking structure 6 thank you: http://twitter.com/richardbaxter

7. Roy Huiskes - roy@chapter42.com - www.chapter42.com Good internal linking structure 7 thank you: http://twitter.com/richardbaxter

8. Roy Huiskes - roy@chapter42.com - www.chapter42.com Pages vs. Posts • Posts are most of the time categorized by your timeline.The older, the deeper in the site it will end up. • If it ranks well, give it a good, solid, place in your structure. Give it a page. (post type switcher plugin ftw) • Keep updating (and linking to) the page every once and while • Redirect the old Post to the Page (redirection) 8

9. Roy Huiskes - roy@chapter42.com - www.chapter42.com Which SEO Plugins I recommend, and why? • SEO smart links (or ‘automatic SEO links’) • WordPress SEO • Post type switcher • Redirection • Link to Post • SEO Pager • YARPP 9

10. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO Smart links 10

11. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO Smart links: Settings 11 • Link only to pages automatically • Target only Posts and Pages • Prevent linking in headers • Don’t overdo it. Keep the user in mind. • Cache it (or let your server die slowly...)

12. Roy Huiskes - roy@chapter42.com - www.chapter42.com WordPress SEO • Replaces: - Meta Robots - Breadcrumbs - Headspace • Compatible with W3Total Cache • Free! (great paid upgrade packages though) 12

13. Roy Huiskes - roy@chapter42.com - www.chapter42.com WordPress SEO 13

14. Roy Huiskes - roy@chapter42.com - www.chapter42.com Redirection 14

15. Roy Huiskes - roy@chapter42.com - www.chapter42.com Link to Post 15

16. Roy Huiskes - roy@chapter42.com - www.chapter42.com SEO Pager 16

17. Roy Huiskes - roy@chapter42.com - www.chapter42.com The usual suspect plugin list: 17 •http://www.w3-edge.com/wordpress-plugins/w3-total-cache/ •http://wordpress.org/extend/plugins/better-search/ •http://wordpress.org/extend/plugins/redirection/ •http://wordpress.org/extend/plugins/google-analytics-for- wordpress/ •http://wordpress.org/extend/plugins/link-to-post/ •http://wordpress.org/extend/plugins/cms-tree-page-view/ •http://wordpress.org/extend/plugins/wp-db-backup/ •http://wordpress.org/extend/plugins/seo-automatic-links/ •http://www.seoegghead.com/software/wordpress-seo-pager.seo •http://wordpress.org/extend/plugins/wp-paginate/ •http://wordpress.org/extend/plugins/wordpress-seo/ •http://wordpress.org/extend/plugins/post-type-switcher/ •http://wordpress.org/extend/plugins/subpages-widget/

18. Roy Huiskes - roy@chapter42.com - www.chapter42.com Remember though: free stuff, isn’t always free. • Check for ‘bad’/‘commercial’ footer links in themes and plugins • It would be smart if you didn’t use code that you can’t read. • Try this in Google every once and a while:“viagra viagra OR cialis OR poker OR casino site:chapter42.com” • nofollow crappy commenters. 18

19. Roy Huiskes - roy@chapter42.com - www.chapter42.com Protect yourself 19 Stuff like this hurts your reputation at Google.

20. Roy Huiskes - roy@chapter42.com - www.chapter42.com By the way: #movember http://bit.ly/mobronl 20

21. Roy Huiskes - roy@chapter42.com - www.chapter42.com Thank you for your attention! Please donate for movember! Mo’s rule and cancer doesn’t. @chapter42 21

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