Commercial photography is a good way to be paid well only if you know what are you doing and make it in time! First thing you need to know about commercial level is you always need to be on your feet and have to find an instant solution for every problem.
2. • Commercial photography is a good way to be paid well
only if you know what are you doing and make it in time!
First thing you need to know about commercial level is
you always need to be on your feet and have to find an
instant solution for every problem. This is the only area
in photography where a photographer will specialize or
have to enter with a few years of experience and tricks
under his sleeve. The commercial photography is divided
into the followings:
• Travel photography:
• As exciting as it sounds, the travel photography can be
hard. Sometimes, the client may demand a specific shot
which will be important for his campaign. In this
situation, you will be under a strict deadline and will be
depending on the weather. You always need to be on
your feet and make sure that every shot matches the
requirement as you will be travelling on your client’s
expense.
3.
4. • Product photography:
• When it comes to the product commercial
photography, there is always a margin of error as the
product will be taken for a close up or will be
isolated against the background for show off. The
lighting has to be on the spot but sometimes it has
limited reflections. Apart from the lightening effects,
you also need to pay attention for zoom the image
because you can’t maneuver the image in the
Photoshop. In this field, the client knows what he
wants but he won’t mind taking your advice. So,
open to the creativity but keep with the theme.
Unlike travel, if anything goes wrong there won’t be
any exceptions so you will have to start from scratch.
5.
6. • Fashion photography:
• The fashion commercial photography is entirely
seen as the glamorous part of the photography world
as it can take you to lightheaded heights of fame and
fortune. Many magazine editors look forward for the
personal recommendations from experienced to
newbie photographers. This is a fast way to build a
stunning portfolio that will reflect your unique taste
and personal style of commercial photography.
Apart from showing your skills, the portfolio will tell
your story of how you have worked by showing a
range of differently themed images. So, try to
include a little bit of tacky images that will show
your versatility.
7.
8. • Advertising photography:
• The advertising commercial photography world is
ever changing and in order to stay in competition,
you need to stay up to date. For example, if you need
to take snaps for a launch, where would you start?
First, you will look for its size and how will it benefit
for your work. The basic purpose of advertising is to
only reflect the bright side of the product.
• Each of the above mentioned demands a unique set
of skills as well as experience with the best
equipment. Moreover, your work will be spread
across the magazines and glossier and will be
displayed larger than life itself. It can be used as a
special onetime promotion or the covers of an
advertising campaign (you will never know if you
ask) so always give your best shot.