Making it pop
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Presentation given on 1/19/11 in Evansville, IN Topic covered site design, implementation and marketing to improve overall site performance.
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Making it pop
- 4. How can I get my Strategy & Planning website back on the right track? Design Content Code SEO Management Analytics Social Media
- 6. Set a strategy & plan • Set a goal • Know your demographic • Focused & Flexible • Realistic strategic goals • Look at existing analytics • Understand User Tasks • Prelaunch/Post to dos • be adaptive
- 7. Design &Ux
- 9. Key design elements • User centric design • Good visuals = trust • basic html and css • Avoid Paralysis by analysis • Put the user first
- 10. Content creation
- 11. Great Web Writing • Get to the point quickly • No marketing fluff • Clear language • IT’Sis so „98 Keyword stuffing • GONNA Thou shalt not lie • Thou shalt RAIN! industry jargon not use
- 13. Dev & code guidelines • Keep it current • Choose based on needs • Validate! • What type of site = type of client • Ask your Dev smart questions
- 14. Search engine op
- 15. Spot SUPER SEO • SEO is Organic • Rapidly changing • These ain‟tyomomma‟s keywords • Watch out for too good to be true • Seo is a process
- 17. Pm and you • Design, dev, copy, seo • Wide knowledge • Translates wants into $$ • Keeps scope in range • Strikes a balance in client relations
- 18. Analytics & data
- 19. Analytics • Measure • Plan ahead • Make educated changes • Test • t Don‟ overwhelm users
- 20. Social media
- 22. Have a primary objective Create blogging policies Decide who should write Engage readers short, fresh, consistent & pro Update regularly Decide how to Handle feedback Monitor frequently
- 23. ✖Make excuses ✖Think it‟ll magically generate traffic ✖Act like a faceless corporation ✖Make it a marketing blog ✖Post robotic press releases ✖Worry about competition ✖Expect too much from your readers ✖Give up
- 24. create a custom landing page Have a great profile pic Post multiple types of media Post often Engage with questions Use FB as a customer service outlet use places for deals Integrate via a “Like” button
- 25. ✖Turn off comments ✖Use FB events ✖Message your entire network ✖Post multiple times about … ✖Lose your professionalism ✖Nobody likes a spammymcspamerson ✖Trolls do exist! ✖Post links on someone else‟s wall
- 26. have a personality share links, photos, and videos Watch follow ratios Guide followers to help Balance your stream Have a relevant bio Use a link shortener Show interest
- 27. ✖Get carried away ✖Retweet every compliment ✖Negotiate with customers ✖Make conversation one-sided ✖Repeat after me: I will not auto dm ✖Tweet too often ✖Treat it like im ✖Use hrblegrmr
- 28. Strategy SEO Design Management Content Analytics Code Social Media
Hinweis der Redaktion
- Name …pets….goals….what you do
- What makes a site successful? The right people and the right tools for the job. Perspective. Redesign. Client. So you may be asking…..
- 8 ways / areas to focus on for a successful redesign (or creation) BTW 8 is my fav number, ask me why after the pre
- It’s hard to say what’s most important, but if I had to, I’d say strategy
- How do I set a strategy and plan for the build?
- Some would argue that design is most important. Make or break success. Craigslist.
- Key elements of great web writing and How you can get involved
- All these elements come together, you need someone to manage all of it
- Once you’re rocking and rollin, don’t slack. Unfortunately you can never quit. Ever evolving, must keep up. Social media plays a huge part. Blogging, facebook and twitter are the three heavy hitters right now.
- 8 ways / areas to focus on for a successful