Blogging Your Most Effective Social Media Strategy - Indiana University Communications & Marketing Conference 2011 - Why Blogging - Maximize Blogging

1. Chantelle Flannery Blogging: Your Most Effective Social Media Strategy Image: aha-soft.com

2. 81% of consumers using social media say it’s important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey from directional marketing Bride the Gap, Between Search and Sales Survey

3. Corporate Response Source: Datran Media In 2010, what percentage of your company’s budget will be allocated to digital versus traditional?

4. Why Blogging …

5. David Armano Higher Engagement

6. David Armano Organic Search Rankings

7. Power of RSS

8. Conduit for Conversation

9. Maximize Your Blog

10. Quality Content Flickr: USDAGov

12. Image: Oude School Trust in “a person like me” increased from 20% in 2003 to 68% in 2006

13. Listen & Respond Flickr: NickJAdams

14. 81% of consumers using social media say it’s important for businesses to respond to questions and complaints 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey from directional marketing Bride the Gap, Between Search and Sales Survey

16. Search Optimization

17. Who are you? = Your Words How they find you? = Search Keywords

18. Keywords help get you properly indexed. Keywords should be used in your blog content. Keywords should be properly used in the code

24. Measure & Adjust Flickr: cambiodefractal

25. Analytics Must Read Analytics Blog www.kaushik.net

27. Insanity: doing the same thing over and over again and expecting different results. Albert Einstein Image: duncandavidson

28. Integrate & Syndicate BLOG Images: aha-soft.com

30. Promote Everywhere The Conversation Prism – Brian Solis Cool Tools feedburner.com hootsuite.com twitterfeed.com ping.fm cotweet.com linkedin.com/apps facebook.com/apps

31. Flickr photo by hegarty_david

32. Flickr: yomanimus

33. Bonus: Blog as a sales funnel Search Online Read Blog Click on CTA Fill Out Form Lead in CRM Images taken from Formstack – Thanks guys 

35. Results: Awareness | Customer Service |ROI

37. Chantelle Flannery @chantellef Chantelle.Flannery @ gmail.com Slides will be posted: www.slideshare.net/chantellef corporatebloggingtips.com