2. Name
• I have chosen the name “VIVANT”. The
translation from French means to
live, lively, vibrant, alive and vivid. The reason
why I have chose this name because, most
musicians talk about living in their music, or
how music is a way of life, therefore this is
relevant as my magazine’s name.
3. Colour Scheme
• I would like to base the colours on
spring, because it goes with the meaning of
the names of my magazine, as it is to do with
life, and vibrancy
• I have chosen a colour scheme of these
colours: baby pink/pink, baby
blue/blue, green, gold and silver. So that I
have spring colours, as well as elegant colours
(gold and silver)
4. Fonts
• For the title I would use High Tower Text “VIVANT”, because it has very
good spacing between the letters to make the Brand Identity stand
out, also, the spacing makes the letters quite wide, so that the name is
able to go across the top of the magazine. Or I would use DFKai-SB
“VIVANT”, because it is very elegant, as it is very elongated, which fits
into the theme of spring.
• For the headlines I would use: Broadway “HEADLINE”, because it makes
the magazine have a Hollywood aspect to it. As well as having different
dimensions to the text, meaning they have very bold parts and contrasting
thin parts of the text which makes it unique.
• For the normal text e.g. hybrid’s I would use: DFKai-SB “Hybrid” or
EucrosiaUPC “Hybrid”, because they are both simple texts, but very easy
to read, which means my front cover wouldn't be messy with a lot of
different fonts around the page.