The Brown Heights Jewish Community Council (BHJCC) has undergone a rebranding and expansion to reconnect with the larger community. Some key points:
1. The BHJCC renamed itself the "Bridge" and opened its doors to all residents of Brown Heights, not just the Jewish population.
2. It highlighted the programs it already runs to help hundreds of people in need, and publicized community events to appeal to a broader audience.
3. The Bridge expanded its current offerings to reach more of the population who have yet to benefit from its services, with the goal of inspiring community pride and engagement.
This revitalizes a sense of community in a place that has become increasingly disconnected,