Use this worksheet to begin determining what your ideal design studio experience should be like. Directions for the activity are on page 260 of Success by Design: The Essential Business Reference for Designers by David Sherwin, published by HOW Books. Get the book at http://amzn.to/successbydesign

1. THE ELEMENTS OF DESIGN STUDIO EXPERIENCE
Design studio as a business TANGIBLE FULFILLMENT Design studio as a practice
PRODUCT: What impact will PRODUCT: What impact will
our work have on the world? PRODUCT our work have on the world?
MARKET NEED: What skills MARKET CAPA- CAPABILITIES: What skills do
BILITIES we need to achieve our goals?
do we need to be hired? NEED
PROCESS: How will we CULTURE: How will we enjoy
fulfill work profitably? PROCESS CULTURE working together successfully?
CUSTOMER: How will we work CUSTO- STAFF: Which employees will
together to make products? STAFF strive to create our best work?
MERS
PHILOSOPHY: What values PHILOSOPHY: What values
drive our daily business? PHILOSOPHY drive our daily practice?
Profit-oriented ($$$) INTANGIBLE DESIRE Joy-oriented (time)
From Success by Design: The Esssential Business Reference for Designers, ©2012 David Sherwin. Download this worksheet at www.SBDBook.com. Buy Success by Design at amzn.to/successbydesign.
This worksheet is shareable under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 Unported License. For details on this license, go to creative-commons.org/licenses/by-nc-sa/3.0.

2. THE ELEMENTS OF DESIGN STUDIO EXPERIENCE
Design studio as a business TANGIBLE FULFILLMENT Design studio as a practice
PRODUCT
MARKET CAPA-
NEED BILITIES
PROCESS CULTURE
CUSTO-
STAFF
MERS
PHILOSOPHY
Profit-oriented ($$$) INTANGIBLE DESIRE Joy-oriented (time)
From Success by Design: The Esssential Business Reference for Designers, ©2012 David Sherwin. Download this worksheet at www.SBDBook.com. Buy Success by Design at amzn.to/successbydesign.
This worksheet is shareable under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 Unported License. For details on this license, go to creative-commons.org/licenses/by-nc-sa/3.0.