Google App Engine and Business Updates

What's new in Google App Engine and Google
App Engine For Business
Patrick Chanezon, Developer Advocate, Cloud
@chanezon, chanezon@google.com
Sao Paulo, October 29th 2010
Developer DayGoogle 2010
Friday, October 29, 2010

Mobile Agenda for GDD
http://bit.ly/mgddbr

Agenda
• Google App Engine
• New features
• Multi-Tenancy
• Channel API
• Mapper API
• Matcher API
• Roadmap
• Google App Engine for Business
• Guest @pklien: How BTBucket uses App Engine

3
What is
cloud
computing?

IaaS
APaaS
SaaS
Source: Gartner AADI Summit Dec 2009
Cloud Computing Defined

IaaS value proposition…

APaaS value proposition…

Google App Engine
•Easy to build
•Easy to manage
•Easy to scale
8

Google App Engine
“We wear pagers so
you don’t have to”

By the numbers

>130K Apps
>90K Developers
>700M daily pageviews
By the numbers

9
In a word… via Wordle
Word source: http://en.wikipedia.org/wiki/App_Engine

10
Some App Engine Partners

11
Socialwok

12
App Engine @

13
Social networking at scale

13
Social networking at scale
>62M Users

14
gigy Socialize

15
gigy Socialize
"Although we typically host all our services in-house,
on our own infrastructure, we felt that GAE would be a better fit
for the live chat feature because of its unique traffic pattern, which
is characterized by very low traffic most of the time with very high
bursts during high profile events."
Raviv Pavel, Gigya VP of Research and Development
http://googleappengine.blogspot.com/2010/02/scalability-means-flexibility.html#links
Flexible Scalability

16
Why App Engine?

17
Managing Everything is Hard

DIY Hos(ng means hidden costs
•Idle capacity
•So7ware patches & upgrades
•License fees
•Lots of maintenance
•Traﬃc & u(liza(on forecas(ng
•Upgrades
19

Cloud development in a box
SDK & “The Cloud”
Hardware
Networking
Operating system
Application runtime
Java, Python
Static file serving
Services
Fault tolerance
Load balancing
20

App Engine Features
21

22
Specialized Services
BlobstoreImages
Mail XMPP Task Queue
Memcache Datastore URL Fetch
User Service

23
Language runtimes
Duke, the Java mascot
Copyright © Sun Microsystems Inc., all rights reserved.

24
Ensuring Portability

25
Extended Language support
through JVM
• Java
• Scala
• JRuby (Ruby)
• Groovy
• Quercus (PHP)
• Rhino (JavaScript)
• Jython (Python)
Duke, the Java mascot
Copyright © Sun Microsystems Inc., all rights reserved.

Always free to get started
 ‐~5M pageviews/month
– 6.5 CPU hrs/day
– 1 GB storage
– 650K URL Fetch calls/day
– 2,000 recipients emailed
– 1 GB/day bandwidth
– 100,000 tasks enqueued
– 650K XMPP messages/day
26

27
Application Platform

28
App Engine Dashboard

App Engine Health History

Development Tools for App
Engine

Google App Engine Launcher

SDK Console

Google Plugin for Eclipse

Two+ years in review
Apr 2008 Python launch
May 2008 Memcache, Images API
Jul 2008 Logs export
Aug 2008 Batch write/delete
Oct 2008 HTTPS support
Dec 2008 Status dashboard, quota details
Feb 2009 Billing, larger ﬁles
Apr 2009 Java launch, DB import, cron support, SDC
May 2009 Key-only queries
Jun 2009 Task queues
Aug 2009 Kindless queries
Sep 2009 XMPP
Oct 2009 Incoming email
Dec 2009 Blobstore
Feb 2010 Datastore cursors,Appstats,Async UrlFetch
Mar 2010 Read policies, IPv6
May 2010 App Engine for Business, OpenID, OAuth, Bulkloader

What’s new?
• Multitenant Apps with Namespace API
• High Performance Image Serving
• OpenId/Oauth integration
• Custom Error Pages
• Increased quotas (no longer 1000 entity limit)
• App.yaml now usable in Java apps
• Can pause Task Queues
• Dashboard graphs now show 30 days
• And other stuff.. See: http://googleappengine.blogspot.com/

3 up and coming features
1. Mapper API
• First component of App Engine’s MapReduce toolkit
• Large scale data manipulation
• Examples include:
• Report generation
• Computing statistics and metrics …
• Python Example:
• http://blog.notdot.net/2010/05/Exploring-the-new-mapper-API
• Java Example:
• http://ikaisays.com/2010/07/09/using-the-java-mapper-framework-for-app-
engine/

2. Channel API
• Allows for Server Push (Comet) to browser
• Blog post announcement:
• http://googleappengine.blogspot.com/2010/05/app-engine-at-google-
io-2010.html
• External coverage:
• Sneak Peak from an early trusted tester
• http://bitshaq.com/2010/09/01/sneak-peak-gae-channel-api/
• Demo code for Dance Dance Robot available here:
• http://code.google.com/p/dance-dance-robot/
• Also see: https://groups.google.com/group/google-appengine-java/
browse_thread/thread/6fa09953ffae2cd3/c1db7de5fdb82b65?pli=1#

3. Matcher API
• Allows an app to register a set of queries to match against a
stream of documents
• Trustes Testers, Python only
• Group post announcement:
• http://groups.google.com/group/google-appengine/msg/40021537e2e58962
• Docs:
• http://code.google.com/p/google-app-engine-samples/wiki/
AppEngineMatcherService
• Demo code:
• http://code.google.com/p/google-app-engine-samples/source/browse/#svn/trunk/
matcher-sample

App Engine
Roadmap
41
SSL for your domain
Background servers
Reserved instances
Control datastore availability vs. latency trade-offs
Mapping operations across datasets
Datastore dump and restore facility
Raise request/response size limits for some APIs
Improved monitoring/alerting
Channel API
Built-in support for OAuth & OpenID
http://code.google.com/appengine/docs/roadmap.html

Google App Engine for Business
Build and deploy apps. Without all the hassles.

What is
cloud
computing?
Infrastructure…
Platform…
Software…
… as a Service

What is
cloud
computing?
Place
Postage
Here
IaaS
PaaS
SaaS
Infrastructure…
Platform…
Software…
…asaService

Google Storage
Prediction API
BigQuery
1. Google Apps
2. Third party Apps:
Google Apps Marketplace
3. ________
Google App Engine
IaaS
PaaS
SaaS
Google's Cloud Offerings

Google Storage
Prediction API
BigQuery
Your Apps
1. Google Apps
2. Third party Apps:
Google Apps Marketplace
3. ________
Google App Engine
IaaS
PaaS
SaaS
Google's Cloud Offerings

Enterprise Firewall
Enterprise Data Authentication Enterprise Services User Management
Buy from Google
Google Apps
for Business
Build and Buy all your enterprise cloud apps...
45
Enterprise Application Platform

Buy from others
Google Apps
Marketplace
Enterprise Firewall
Buy from Google
Google Apps
for Business
45

Build your own
Google App Engine
for Business
Buy from others
Google Apps
Marketplace
Enterprise Firewall
Buy from Google
Google Apps
for Business
45

Google App Engine for Business
Same scalable cloud hosting platform. Designed for the enterprise.
• Enterprise application management
– Centralized domain console
• Enterprise reliability and support
– 99.9% Service Level Agreement
– Premium Developer Support
• Hosted SQL
– Managed relational SQL database in the cloud
• SSL on your domain
– Including "naked" domain support
• Secure by default
– Integrated Single Sign On (SSO)
• Pricing that makes sense
– Pay only for what you use
Google App Engine
for Business
* Hosted SQL and SSL on your domain available later this year

App Engine for Business
Roadmap
Enterprise Administration Console Preview (signups available)
Direct Phone Support Preview (signups available)
Hosted SQL Limited Release Q4 2010
Service Level Agreement Available Q4 2010 (Draft published)
Enterprise billing Available Q4 2010
Custom Domain SSL Limited Release EOY 2010

App Engine Guest Speaker
Phillip Klien, Predicta/BTBucket

Revised v4Presenter
Do Brasil para o Mundo com o
Appengine
Phillip Klien
pk@btbuckets.com
@pklien

Índice
• Sobre o BTBuckets
• Arquitetura do BTBuckets
• Por que escolhemos o AppEngine
• Comparação do Appengine
• Nossas dicas para o Appengine
• Conclusão

Sobre o BTBuckets
• Ferramenta de personalização e de targeting
comportamental (on-site behavioral targeting)
• Tecnologia baseado em 'tags'
• 2 produtos: freemium (web sign-up) + network
• Voltada para o mercado internacional - apenas em
inglês
• 3.000 sign-ups e 1.000 sites 'tagueados'
• ~1 bilhão de requests por mês e picos de 800
requests por segundo

Solução de tag

Tag layer
• Alta performance
• Escalável
• Tempo de resposta imediato
Extranet (site admin)
• Orientado para usabilidade (PHP)
• Relatórios

Porque Appengine
• Projeto com deploy imediato
• Não tínhamos modelo comercial
• Queríamos ser global
• Natureza da arquitetura baseada em tags
• Credibilidade
• Porque queríamos testar o cloud ...

normalizou ...
1 x load-balancer/fw
1 x database
2 x webserver
+1 webserver
nem precisava ...
+1 webserver
+1 database
+1 webserver Requests por dia
Caso real

Cloud X Modelo Tradicional
• Investimento (timeline + custo total)
• Foco no negócio
• Projeto ágil / time ágil
• Credibilidade
• Controle de atividades críticas

Nossas dicas para o Appengine
O Appengine é realmente incrível (sem jabá), mas...
• Ansiosissimos pelo Appengine for Business
• Falta facilitar importação / exportação de dados
• Falta globalização real de data-centers
• Eliminar riscos de limitação de cotas

Conclusão
• Obrigado Google, agora o mundo é plano
• Não existem mais alguns issues de "startup"
• Investimento proporcional a crescimento
• De 'analistas de infra-estrutura' para 'analista de
estrutura cloud'

Obrigado !
Phillip Klien
pk@btbuckets.com
@pklien
Fonte de imagens: iconfider.com

App Engine Guest Speaker
Yara Senger, Globalcode

Google App Engine and Business Updates

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