this is RM ppt......

1. RESEARCH METHODOLOGY

2. SCOPE / SIGNIFICANCE OF RESEARCH:
 RESEARCH FOR DECISION MAKING
 Throws light on risks and uncertainty
 Identify alternative courses of action
 Helps in economic use of resources
 Helps in project identification

3. Cont…
 Solves investment problems
 Solves pricing problems
 Solves allocation problems
 Solves decision making issues in HR
 Solves various operational and planning
problems of business and industry
 Provides the basis for all government
policies in our economic system.

4. Cont…
 Helps social scientists in studying social
relationships and in seeking answers to various
social problems.
 For students, research means careerism or a
way to attain a high position in the social
structure.
 For professionals in research, it may mean a
source of livelihood.
 For philosophers and thinkers, research means
the outlet for new ideas and insights.

5. Cont…
 For literary men and women, research means
development of new styles and creative work.
 For analysts and intellectuals, research means
generalizations of new theories.

6. APPLICATION OF RESEARCH IN VARIOUS FUNCTIONS OF
MANAGEMENT:
 HR: Controlling attrition rate, New method for
hiring, retaining or procuring
employees, performance appraisal, disciplinary
measures.
 Finance: Financial market analysis, Capital
structure, Ratio analysis.
 Production: Right goods, Cost
minimization, Work simplification, Inventory
Control, product design, process
improvement, Quality control.

7. Cont…
 Marketing: Marketing policy which involves
pricing, Advertising service, Channels of
Distribution, Product research etc .

8. TYPES OF BUSINESS PROBLEMS ENCOUNTERED BY THE
RESEARCHER:
 Making decisions on various issues which are
affected by large number of variables and
relationship among them.
 Finding new ways, concept, theories, and models
for dealing with business issues besides
improving the older one.
 Pressure to adjust in competition due to
globalization & varying economy.

9. Cont…
 Making adjustment with good policies
regarding employee / workers welfare &
customer rights.
 Profit sharing issue in between
worker, shareholder, customer & general
publics
 Pressure for timely production of information
which is enriched quantitatively as well as
qualitatively by using modern communication
techniques & technologies.

10. Cont…
 Problem of employee poaching and hence find
the new ways & measures to motivate and satisfy
employee.
 Find various measures for adjustment of
inflation/ deflation/ Recession/ valuation of
property/ Assets.
 Draw the transformation of theories into
application which can be applied in real world
practices.

11. PROBLEMS IN RESEARCH:
 Lack of scientific training in the
methodology of research
 Human tendencies
 Time and money
 Lack of computerization

12. Cont…
 Insufficient interaction between university
research departments and business
establishments
 Lack of confidence on the part of business units
to give information
 Lack of code of conduct
 Poor library management and functioning

13. Cont…
 Difficulty of timely availability of published
data.
 Ignorance
 Research for the sake of research-limited
practical utility though they may use high
sounding business jargon.