1. SFAAA
Search - Find - Aggregate -
Analyze - Act
HOW TO ACCESS ENTERPRISE
DATA & DOCUMENTS
David L Chamberlain
* Text Mining
* Data Mining
* Business Intelligence

2. SFAAA Applied to: Business
Problems That Need Action
• Early stage target identification and product prioritization
• Predict the probability of success or failure for product
development
• Provide near real-time understanding of the competitive landscape
• Exploit competitive advantage
• Monitor public sentiment, investor relations, and brand
management
• Search and aggregate data and documents across multiple sources
to build a business case
• And so much….. More!

3. SFAAA Overview
• SFAAA Functions – A single integrated process
o Search
 Query components
 Execute query components to gather targeted raw text and data
o Find & Extract
 Relevant data, documents, text
 Rule based text, data, content retrieval
o Aggregate
 Content organizing and reducing “noise”
 Taxonomy, categorization, classification
o Analyze
 Content relationships
 Analytic components – Relevance, mentions, sentiment, ranking
o Act
 Results – Reporting, graphing, visualization

4. SFAAA Improves Information Use
• Experts and power users to formulate relevant
business questions
• Implement SFAAA methodology to perform
the main process steps
Search Find Aggregate Analyze Act
Search Tools Cleaning Tools Analysis Tools Reporting Tools
Query Tools Organizing Tools Ranking Tools Presentation Tools
• Answer business questions that need answers
to…Quickly, Accurately, and with Quality

5. INFORMATION
ANALYTICS
INTEGRATION
PROCESS
SFAAA

6. Integrated Information Evolution
PROCESSES
Decision Process
Support SFAAA Improvement
Applications
Text Mining Analytics Reports
Standards based Architecture for
Development, Enterprise Framework,
Componentization and Modeling Data and Document Integration
Standardized Foundation
for Document and Data Metadata and
Business processes
Standardized Data and Document Management
Document and
Data Repositories Triage
Clinical
Spreadsheets
Documents Archived
Data Project Share
WEB SAS Paper Point
Manufacturing
SITES
DOCS Data
Email
EXAMPLES - Source Data and Document Entry & Collection

7. Standardized Documents and Data
Repositories Triage
Standardized Foundation
Document Management Repositories and
Data Repositories Triage
• Build a comprehensive list of data and document content applications and
underlying software, operating systems, databases and content repositories.
(Include non-computerized sources!)
• Document the amount and complexity of complete, disparate or fragmented
data and document content that exists
• Document who uses, operates and maintains each data and document content
application
• Understand each system’s requirements relative to electronic record, electronic
signatures and compliance with regulatory mandates
• Identify any underlying technology that is shared with out of scope applications
• Identify all existing in-scope data and document repositories and related
systems, at each global, enterprise, departmental, and individual levels; perform
triage analysis to determine what should be integrated, retired, destroyed, or
kept in legacy systems, and then document the migration plan

8. Standardized Documents and Data
Standardized Foundation
for Documents, Data and Metadata.
Business process change and synchronization
of controlling master data & systems
• Document and assess repository business rules and identify corrective
action plan
• Create information component maps for all in-scope business areas,
data, documents, programs and application systems
• Document and analyze current IT infrastructure capabilities, compare
to preliminary requirements, perform gap analysis, and identify
corrective action plan as needed
• Create and document common metadata definitions
• Document macro-level repositories, interface, infrastructure, storage,
security, and access components
• Review and gain agreement between business users, IS and
management on design elements
• Gain signoff and approvals of design elements and documentation

9. Standards Based Architecture
Standards based Architecture for
Development, Enterprise Framework,
Componentization and Modeling
• Establish Design, Development, Architecture, Infrastructure and
Modeling standards
• Establish standards for testing and validation
• Finalize detailed user and system requirements gathered earlier
• Create iterative prototype applications, training approach and
validation components
• Signoff final designs for applications, training approach and validation
components
• Develop and test system components
• Document new user processes resulting from new system
components for business users and information services staff
• Train the Trainers on overall system
• Execute validation package