2. CAPITALIST SYSTEMS AND MARKET ECONOMIES ARE BASED ON THE IDEA FOR PERFECT RESOURCE
ALLOCATION ON THE MARKET. BUT, CONSIDERING THE NON-EXISTENCE OF PERFECT COMPETITION AND THE
MARKET FAILURES THIS SYSTEMS, THOUGH STILL IMPLEMENTED, IGNITES SERIOUS LACK OF MORALITY AND
IGNITES URGENT NEED FOR SOCIAL RESPONSIBILITY. WHY? BECAUSE, THE SYSTEM THAT PROMOTES SALE
AND PRICING FOR EVERYTHING THAT CAN COME TO YOUR MIND, MONETIZING IDEALS AND
COMMERCIALIZING FAITH CREATES SLOW BUT CERTAIN SOCIAL DECADENCE CAUSED BY THE DISBALANCE
THAT THE DEMAND AND SUPPLY MECHANISM CREATES. IN THAT MECHANISM OF GLORIFIED TRADE
RELATIONS, FOLLOWED BY FAST TECHNOLOGICAL DEVELOPMENT AND VALUES LOSS IT SEEMS THAT THE
ELEMENTARY PICTURE FOR HUMANITY AND WORLD OF MEN IS STARTING TO FADE. EVEN MODERN ECONOMIC
MODELS CAN’T EXPLAIN THE FUNCTIONING OF TODAY’S NATIONAL ECONOMIES. THE BASIC PRINCIPALS OF
EVERY SOCIETY ARE FORCED TO BE FORGOTTEN WITH THE SIMPLE JUSTIFICATION IN PROGRESS. THE LACK
OF CORPORATIVE AND FINANCIAL DISCIPLINE IN THE FREE MARKET BRINGS CONFUSION WHICH CREATES
PANIC, ANGER, FEAR AND DEVIATIONS. SIMPLY, ALL THE PROBLEMS GOOD HARDWORKING PEOPLE HAVE,
ORIGINATE IN SOME CEO’S PROFIT INTERESTS. THAT CAN NOT BE LEFT TO SMITH’S INVISIBLE HAND. THE
MARKET ECONOMIES MUST BE REGULATED AND MORAL AND ETHICAL RESPONSIBILITY MUST BE
ESTABLISHED.

3. ETHICAL FOUNDATIONS OF CAPITALISM
THE LIBERAL’S POINT OF VIEW CLEARLY UNDERLINES THAT CAPITALISM IS NOT A SOCIETY OF EQUALITY. IT
IS REPRESENTED AS AN ECONOMIC SYSTEM FOUNDED ON THE MARKET ALLOCATION OF RESOURCES AND
DRIVEN BY THE STRONG INDIVIDUALISM, STRIVE FOR SUCCESS, INNOVATION AND PROFIT. THE
INTERFERENCE OF THE STATE SHOULD BE AS MINIMAL AS POSSIBLE PROVIDING A LOW AND EFFICIENT
PRIVATE SECTOR THAT WILL ONLY HELP THE MARKET EQUILIBRIUM AND MAINTAIN SUSTAINABLE GROWTH.
IN THIS SYSTEM, THAT GIVES THE MOST IMPORTANT ROLE T CORPORATIONS AND BUSINESS
PEOPLE(ECONOMIC SUBJECTS) CAN CREATE MORE INCOME AND LIVE A WEALTHY AND PROSPEROUS LIFE
FOLLOWING THE BASIC PRINCIPLES:
COMPANIES WORK FOR PROFIT, ACTING IN ACCORDANCE WITH THE INTEREST OF THEIR STAKEHOLDERS,
CREATING GOODS THAT SATISFY THE NEED OF THEIR CUSTOMERS, SO THE ONLY MOTIVE FOR WORK
SHOULD BE HIGHER PROFIT
NOTHING IS FREE. IF YOU ARE GOOD AT SOMETHING NEVER DO IT FOR FREE . EVERYTHING CAN BE
EXPRESSED IN CURRENCY UNIT AND EVALUATED IN SHARES.

4. THE POWER COMES WITH DEFEATING THE COMPETITION, BUT THE PROFIT CAN
COME WITH COOPERATION BETWEEN COMPETITORS.
CUSTOMER NEEDS ARE MOST IMPORTANT AND KEEPING GOOD QUALITY AND LOW
PRICING IS ESSENTIAL FOR GREAT MARKET SHARE. BUT WHO SAYS YOU CAN’T
CREATE CUSTOMER NEED?
THESE PRINCIPALS THAT ARE EMBEDDED IN EVERY DECISION IN THE ECONOMY CREATE
COMMERCIALIZED SOCIETY WHERE EVERYTHING(INCLUDING LOVE, FAITH, IDEALS) CAN
BE VALUED, PRICED AND BOUGHT AND PROMOTE INNOVATION THAT FACILITATE
HUMAN’S LIFE TO THE POINT OF DECADENT LAZINESS AND STUPIDITY IN YOUNG
GENERATIONS. SHOULDN’T WE BE AFRAID FOR THE MORAL VALUES OF THE INTERNET
GENERATION OF KIDS WHO GREW UP WATCHING VIOLENT AND PERVERT MOVIES,
SOCIALIZING ON TWITTER AND FALLING IN LOVE ON FACEBOOK? AND ALL THAT IS A
NORMAL INCORPORATED PART OF OUR DAILY LIFE THANKS TO THE STRONG MARKETING
MIX OF COMPANIES WHICH PRODUCE DEVIATED GOODS AND SERVICES.
CONSUMPTION OF THEIR PRODUCT IS CONSIDERED NORMAL, ONLY BECAUSE IT
GENERATES INCOME FOR THEM, PROVIDING THEM THE POSSIBILITY TO CONTROL.

5. THAT MATERIALISTIC SYSTEM BASED ON PROFIT, MARKET SHARE AND
CORPORATIVE CONTROL WHICH PROMOTES STATE INTERVENTION AND
REGULATION AS BREAKING THE BASIC FREEDOM OF CHOICE, CAUSES
THE MOST PROBLEMS IN THE KNOWN OVERPOPULATED WORLD. THEY
BEGIN ON A MICRO LEVEL WITH AN INTENSIVE MARKETING AND
COMMERCIALIZATION IN ORDER TO MAKE FORTUNE OR NOT RELEASING
INNOVATION UNLESS IT CAN PENETRATE THE MARKET. THEY EVOLVE AND
CONTINUE AS TAX EVASION, CORRUPTION, EXPLOITATION OF
WORKFORCE AND RESOURCES. AT THE END WE GET THE RECIPE FOR THE
SOCIETY THAT WE KNOW TODAY. SOCIETY WITH GREAT CLASS
DIFFERENCES, ANTAGONISM AND INTERNATIONAL COMMUNITY OF
POLITICAL PROBLEMS, WEALTH CONCENTRATION AND GREAT DIVISION
BETWEEN DEVELOPED AND UNDEVELOPED COUNTRIES. IN ADDITION
PRODUCTION OF HUMAN RESOURCES AND STAFF IN ACCORDANCE
WITH THE COMPANIES NEEDS IS REQUIRED. AND THE CROWN JEWEL OF
THAT SYSTEM ARE CLIMATE CHANGES AND POLLUTION.

6. SOCIALISM
• “TO HAVE WHAT YOU NEED”- IS THE MOTTO OF THE ANTONYM TO FREE MARKET CAPITALISM TYPICAL FOR THE US. SOCIALIST
SYSTEMS ORIGINATED FROM RUSSIA ARE BASED ON SOCIAL EQUALITY(EQUAL HUMAN AND SOCIAL RIGHTS, EQUAL
POSSIBILITIES FOR EDUCATION, WORK, SOCIAL JUSTICE, PROVIDING WORKPLACES FOR EVERY CITIZEN, EQUAL INCOME,
PROGRESSIVE TAX SYSTEM), PLANNED ECONOMICS SYSTEM WHERE THE DECISION WHAT WHO AND HOW TO PRODUCE IS
PLANNED BY THE STATE, TOLERANCE AND MORAL DISCIPLINE.
• THIS POSTULATES CREATE MORE DISCIPLINED AND AWARE POPULATION WHICH IN THE ECONOMIC AND SOCIAL DECISIONS
IS STRONGLY CONTROLLED BY THE STATE. BUT, THE MAIN PROBLEM IS THE LACK OF MOTIVATION AND INNOVATION WHICH
COMES WITH EQUAL INCOMES AND SOCIAL EQUALITY AND VALUES THAT CAN REPRESENT THE INTERESTS OF A SMALL
POLITICAL ELITE, CREATING REPRESSION FOR OTHERS

7. WELFARE STATE
• THE KEYNESIAN MODEL ACCEPTED OF MANY EUROPEAN COMMUNITIES IS SET ON THE DEMAND TO CREATE A PUBLIC AND
TRANSPARENT SOCIETY WHICH, OPPOSITE OF THE US FREE MARKET SOCIETY IS BASED ON DEVELOPED AND EFFICIENT
PUBLIC SECTOR WHICH HELPS THE STATE TO TAKE CARE FOR THE WELFARE OF ITS CITIZENS. THE WELFARE STATE SYSTEM IS
BASED ON EXTENSIVE PUBLIC EDUCATION, GENEROUS SYSTEM OF SOCIAL SECURITY AND HEALTH PROTECTION. THE
BENEFITS BROUGHT TO PEOPLE ON THIS WAY CREATE COLLECTIVE AWARENESS FOR OTHER’S PEOPLE PROBLEMS AND IGNITE
PEACEFUL COOPERATION, TOLERANCE AND PROSPER IN THE SOCIETY. HOWEVER, THE EXTENSIVE AND INCREASED PUBLIC
EXPENDITURE FOR SOCIAL BENEFITS CAN SOMETIMES FORGET THE ECONOMIC FACTORS. SO THE WELFARE STATE CAN
CROWD OUT THE PRIVATE SECTOR, STOP THE INNOVATIONS AND MARKET GROWTH AND INCREASE THE PUBLIC DEBTS
WHICH WILL LEAD ONLY TO BUDGET CUTTING THAT WILL BRINGS BIGGER PROBLEMS(CORRUPTION, UNEMPLOYMENT,
INCREASED CRIMINAL RATE, SUICIDES)

8. • THE TURMOIL OF THE LATEST DEPRESSION AND THE NEWEST POLITICAL ESCALATIONS IN THIS WORLD STRONGLY
EMPHASIZES THE NEED FOR MORAL AND ETHICAL EVALUATION OF THE FREE MARKET ECONOMY. IT IS EXPECTED THAT THE
MARKET FAILURES AND WEALTH CONCENTRATION, AS WELL AS THE INFLUENCE OF TRANSNATIONAL CORPORATIONS GIVES A
SMALL GROUP OF ENTITIES THE RIGHT TO MANAGE AN ENTIRE HABITATS (INCLUDING THE PLANET) IN LIGHT OF THEIR
INTERESTS. IF THAT CONTINUES, MORAL DECAY, LACK OF FISCAL AND MORAL DISCIPLINE, CLASS DIVISION AND
ANTAGONISM CORRUPTION AND CLIMATE CHANGE WILL ONLY INTENSIFY. THE MARKET MECHANISM( WHICH IS UTTERLY
UNDER GREAT CONTROL OF CORPORATIONS) WILL PRODUCE A HOPELESS, MATERIALISTIC NEW GENERATIONS BORN IN THE
ERA OF DIGITALIZED LIVES AND SMART GADGETS. AND THE GREAT INEQUALITIES IN THAT SOCIETY CAN BRING TO MASSIVE
CONFLICTS EVEN WITH THE POSITIVE FEEDBACK OF GLOBALIZATION PROCESS. SO THE FREE MARKET ECONOMY CAN NOT
JUSTIFY THIS ACTS SIMPLY WITH THE BASIC PRINCIPALS OF THE MARKET, NOT IN THE SITUATION WHEN THAT ESCALATE
INTO DESTRUCTION OF THE SAME CAPITALIST SYSTEMS. SO, WHEN THE NEEDS OF THE MANY OUTCOME THE NEEDS OF THE
FEW, MORAL AND ETHICAL EVALUATION OF CAPITALISM MUST BE MADE AND SOCIAL AND ETHICAL RESPONSIBILITY AND
ACCOUNTABILITY MUST BE REQUIRED

9. • IN THAT LIGHT AN IDEAL VALUE-BASED CAPITALISM SHOULD BE A COMBINATION OF WELFARE STATE AND SOCIALLY
RESPONSIBLE ENTERPRISES. TO PROVIDE THE FURTHER PROGRESS AND FACILITATE HUMAN PROBLEMS, COMPANIES AND
GOVERNMENTS MUST INVEST IN SOCIALLY USEFUL AND ECOLOGICAL PROJECTS FOR THE NEXT GENERATIONS(
COMMERCIALIZATION OF SOLAR ENERGY IN THE UNDERDEVELOPED COUNTRIES, PRODUCING ARTIFICIAL RAW MATERIALS,
OIL REPLACEMENT FUELS).
• IN ORDER TO PROVIDE SOCIAL EQUALITY THE ENERGY AND INTERNET ACCESS SHOULD BE FREE FOR EVERY CITIZEN.
• THE NATIONAL REGULATORY REGIMES IN A SOCIETY OF VALUE-BASED MARKET SHOULD LIMIT THE PROFIT OR PERSONAL
INCOME( AND EVERY CENT ABOVE THAT SUM SHOULD BE INVESTED IN BUILDING COMMON ECOLOGICAL AND MODERN
CAPACITIES OR ADVANCED PUBLIC AND SCIENTIFIC RESEARCH AND DEVELOPMENT), LIMIT THE POSSESSION AND TRADE OF
SHARES TO PREVENT THE SPECULATIVE GAMES THAT CAN ANNIHILATE GOOD ENTITIES.
• NATIONAL AUDIT OFFICE SHOULD BE FORMED
• THE SYSTEM WILL REQUIRE PUBLIC DEBATES TO DETERMINE WHICH SOCIALLY SENSITIVE ITEMS AND GOODS THAT CANNOT
BE MARKETED AND SUBJECT OF TRADE AND TAXATION.

10. • A SYSTEM OF NATIONAL ECOLOGICAL STANDARDS, ECOLOGICAL TAXES AND SUBSIDIARIES FOR AWARENESS SHOULD BE
ESTABLISH
• COMPETITION CONTROL AND ANTIMONOPOLY LEGISLATIVE SHOULD BE EMPHASIZED WITH BIGGER SANCTIONS.
• THAT SOCIETY BASED ON MORAL VALUES SHOULD REST ON EQUAL POSSIBILITIES FOR EMPLOYMENT, EQUAL AND EXTENSIVE
SOCIAL BENEFITS FOR THE UNEMPLOYED AND SUPPORT FOR THE EMPLOYERS.
• MAINTAINING PROGRESSIVE TAXATION WHICH WILL MAKE THE RICH TO CONTRIBUTE TO PUBLIC EXPENSE MORE THAN IN
PROPORTION TO THEIR REVENUE.
• ONLY WITH THESE METHODS FOR BIGGER CONTROL OF THE ECONOMIC ACTING, PROMOTION OF THE COLLECTIVE
AWARENESS AND SOCIAL RESPONSIBILITY AND AN ADEQUATE SOCIAL BENEFITS WILL INCORPORATE THE ETHICAL THINKING
IN THE PROCESS OF DECISION MAKING AND WILL REDUCE THE ACHES OF THE MARKET. IN THAT WAY, HUMANITY CAN
DEVOTE ITSELF TO PROGRESS WITHOUT CONSEQUENCES.