The document summarizes a charitable endowment project called "I help to learn" which aims to create a fund to provide educational programs and opportunities to teenagers aged 14 to 18 living in orphanages in Krasnoyarsk, Russia. The project seeks sponsors and partners to raise money through donations, merchandise, and events to make education more accessible for children without families. It outlines the goals, partners, fundraising plans, branding, and designers of the initiative to establish ongoing educational support for orphaned youth.

1. Project of charitable endowment:
«I help to learn»
Project status: call for action.
Project manager: Gnezdilova Margaret, Russia, Krasnoyarsk
Audience: the project directed toward inmates of children's homes of Krasnoyarsk
(teenagers 14-18 years old )
Number of projects’ participants : 7 persons
Projects’ development time : 40 hours.
The length of the project: on continuing basis.
Contact: gretheng.mg@gmail.com

2. Photo of Projects Group:

3. Scope :
Conception: Audience:
Create a charitable fund inmates of Krasnoyarsks’
with the targeted use of children's homes
money on educational (teenagers 14-18 years
programes for children old )
from children's homes in
Krasnoyarsk. Mission:
To make additional
Similar projects in education accessible to
Krasnoyarsk has not children from orphanages.
been created yet.

4. Projects’ sponsors:
 Solvent population of Krasnoyarsk.
 Men and women from 30 till 50 years old, who have
family and children.
 People who have medium and high level of income
in the family.
 People who have active social position and
whistleblowers.

5. Projects’ partners:
The project is implemented through partners-
educational centers:
 1. «Academy» - training center, http://akadem-
edu.ru/;
 2. «O’key» - school of foreign languages, http://okey-
school.fis.ru/;
 3. Das Boom – dancing
school, http://www.dasboom.ru/;
 4. «Locomotive» - juniors’ and teenagers’ school of
sports dancing, http://lokodance.ru/;
 5. School of creative
photo, http://www.klatz.ru/photoschool.

6. Fundrising:
 Internet (web-money);
 Computer terminals : Qiwi, Platyozhka;
 Donation boxes, situated in the crowded places;
 Sponsorship from business companies and
government of Krasnoyarsk

7. As well
All income from selling of
pens with logo and slogan
of our charitable
endowment:«I help to
learn» will be spend on
achieving endowments’
aims ;
 Retail price of pens: 38
RUB (smth. about 1EUR
(one euro));
 This pens will be sold in
popular Krasnoyarsks’
chain of stationery shops,
in bookstores and on
supermarkets’ cash desks

8. Identity of the project: Logo
 Logo of our charity
endowment:
 Chick, which has hatched
from the egg, and now he is
sitting along on pages of
open book.
 Chick is a duckling from
fairy tale “The ugly duckling”,
which also was abandoned
with his parents, but after all,
he became a beautiful swan.
 Open book - sign
knowledge, which is open
I HELP TO LEARN and available for children
from orphanages.

9. Identity of the project:
 Stylization of logo –
logo seems like it was
drawn by a children, this
signify, that children
from orphanages want to
tell about their problem to
everyone and they are
waiting for help from
them.
 Form and lines of logo
I HELP TO LEARN are simple for
perception and pleasant
to look at.

10. Banners’ design for computer terminals
“Qiwi” and “Platyozhka”
ya_pomogau.ru
I HELP TO LEARN

11. Web-site of project
 ya_pomogau.ru
 The project will have its’ own web-site which will
receive all information about the project: work
statement of the Foundation, constantly updated
information about the partners of the Foundation, as
well as information about new acts of charity , and
up-to-date information for program participants.

12. Projects’ designers :
 Project was designed by students of chief “Advertising”, Siberian
Federal University, Institute of Business Management and Economics
Russia, Krasnoyarsk
Gnezdilova Margaret, 21 year, Russia
Lishnevskaya Polina, 21 year, Russia
Safonova Marina, 21 year, Russia
Marinenko Anastasiya , 21 year, Russia
Kokorina Mariya, 23 year, Russia
Kalacheva Nataly, 21 year, Russia
Bous Lyudmila, 21 year, Russia
Projects’ curator :
Vydrich Nataly, lecturer of Business Management department of Institute of
Business Management and Economics, Siberian Federal University.
Contacts:
nvydrych@yandex.ru
+7-902-924-24-42