e commerce

1. E-Commerce:
Fundamentals and Applications

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E-Commerce: Fundamentals and Applications 2  Wiley and the book authors, 2001
OUTLINE
 Electronic commerce and physical commerce
 The DIGITAL phenomenon
 Looking at e-commerce from different perspectives
 Different types of e-commerce
 Examples of the types of e-commerce
 Some e-commerce scenarios
 Effect of e-commerce
 Advantages of e-commerce
 Myths about e-commerce development and implementation
 System model of this book

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E-Commerce: Fundamentals and Applications 3  Wiley and the book authors, 2001
TYPES OF COMMERCE
Commerce
Electronic
Commerce
Physical or Traditional Commerce
Internet
Commerce


Business
focused
e-commerce
Consumer focused
e-commerce

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E-Commerce: Fundamentals and Applications 4  Wiley and the book authors, 2001
DIGITAL PHENOMENON
 What do you think?
 What are the drivers of e-commerce?
Data networks
Intense competition
Globalization
Information age
Technologies
Automation
Low cost high quality products/services
DIGITAL

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E-Commerce: Fundamentals and Applications 5  Wiley and the book authors, 2001
E-COMMERCE FROM DIFFERENT PERSPECTIVES
 Three layer models for e-commerce (e.g.
Zwass’s model).
 E-business: a wider perspective than e-
commerce.
 E-commerce improves the value chain.
 E-commerce provides an effective tool for
building, managing and enhancing these
relationships.

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E-Commerce: Fundamentals and Applications 6  Wiley and the book authors, 2001
DIFFERENT TYPES OF E-COMMERCE
Business
(organization)
Customer
(individual)
Business
(organization)
Customer
(individual)
B2C
(e.g Amazon)
C2B
(e.g Priceline)
C2C
(e.g eBay)
B2B
(e.g TPN)

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E-Commerce: Fundamentals and Applications 7  Wiley and the book authors, 2001
EXAMPLES
 B2C: www.amazon.com
 C2C: www.eBay.com
 B2B: www.tpn.com
 C2B: www.priceline.com
Let’s visit these web sites in turn and discuss
its features.

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E-Commerce: Fundamentals and Applications 8  Wiley and the book authors, 2001
E-COMMERCE SCENARIOS
 Retailing
 Servicing
 Publishing
 Supply chain management
Discussion: How are they changing?

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E-Commerce: Fundamentals and Applications 9  Wiley and the book authors, 2001
WHAT ARE THE ADVANTAGES OF E-COMMERCE?
 To consumers (think about the consumer
buying process: search, evaluate and
execute):
 To businesses (think about the common
objective of every business):

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E-Commerce: Fundamentals and Applications 10  Wiley and the book authors, 2001
DISCUSSION
 How should different departments participate
in an e-commerce project?
 Management
 Marketing
 Production
 Finance
 Procurement
 Customer support

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E-Commerce: Fundamentals and Applications 11  Wiley and the book authors, 2001
TRANSFORMATION OF A COMPARTMENTALIZED
ORGANIZATION INTO INTEGRATED ORGANIZATION
Management
Production
Department
Finance
Department
Marketing
Department
Personnel
Department
Management
Production Marketing
Finance Personnel

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E-Commerce: Fundamentals and Applications 12  Wiley and the book authors, 2001
THREE-TIER TECHNICAL MODEL
Client side Service system Backend system
Server side

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E-Commerce: Fundamentals and Applications 13  Wiley and the book authors, 2001
ARCHITECTURE OF WEB-BASED E-
COMMERCE SYSTEM
Backend system
Firewall
Internet
Server side
Intranet
(Secure)
Web Server Application Server
Database
Service system
Client side