International social media site project

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Mixi = Mix + I in Japan
Presented by Chai Fang Tan
Follow me @chaifangtan
www.adeline10.com

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The Japanese Culture
 Value anonymity & privacy
 Value respect & politeness
 Good listeners
 Think before talk
 Think before post

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Social Media in Japan
Facebook
, 13.5
Mixi , 27.1
Twitter, 23
GREE, 26
Mobage, 24.4
8
Popular social media platforms in Japan

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Social Media Platforms in Japan
 #5 Facebook
 6 million new users from Japan in a year
 Earthquake crisis in March 2011
 #4 Twitter
 Low self-disclosure
 Post news
 #3 Mobage
 Social gaming for Android users
 3 languages
 Over 30 million players
 #2 GREE
 Social gaming

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Mixi: #1 in Japan
 Equivalent to Facebook
 Launched in 2004
 Target the Japanese audience ONLY
 Registration by invite
 A valid Japanese phone number for registration
 Japanese language

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Courtesy of
Mixi about
page

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Mixi Communication
Courtesy of
Mixi about
page

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Mixi Social Circle
Courtesy of Mixi about page

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Mixi News
 Local stories
 Sensational & soft news
 Entertaining
 Sources from local newspapers & online news websites

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Mixi versus Facebook
 Mixi (Low self-disclosure, high commitment relationships)
 Nicknames & gravatars
 Track visitors
 Can’t see friends’ “like” activities
 Facebook (Low-to-high self-disclosure, low-to-high commitment
relationships
 Real names & photos
 Good for businesses
 Multipurpose

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In summary
 moving to a more open style of social media
 Mixi targets local audience
 Language barrier
 Restrictive registration
 Safe and secure
 Low self-disclosure & High commitment to relationships
 Facebook is catching up.

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Any questions?
Thanks for listening