The presentation gives Nicor Gas trade allies an introduction to the 2012 Summer Staycation promotion.

1. Nicor Gas
Home Energy Efficiency Rebate Program
Summer Staycation

2. Our Challenge…
• Participation in the Home EER program slows during
the summer
• Meanwhile, our program goals are increasing
• We need to continue growing the program!

3. Our Thinking…
• Market test new, higher-efficiency tiers of natural gas
and air conditioning equipment
• Expand upon rebate “bundling” that has proven
successful with Complete System Replacement
• Promote new measures such as programmable
thermostats, pipe insulation, and windows
• Revisit Nicor Gas customers who have already shown an
interest in energy efficiency

4. Our Result…

6. Summer Staycation

7. Summer Staycation
• Our most ambitious promotional package ever
• Five NEW, limited-time rebate offerings
• Takes place from July 1 – September 30
• The biggest rebates you’ll see all year!
NicorGasRebates.com/summer

8. Introducing the
Hot List
of our Five
Rebate Packages…

10. Summer Sauna Rebate
Promo Code: SUMMERSAUNA
• Introducing a new furnace
rebate tier
• Double your rebate for
installing a furnace on the
ENERGY STAR® Most
Efficient list (>97% AFUE)
$500 rebate

11. Summer Sauna Rebate
Promo Code: SUMMERSAUNA
Other Details
• Qualifying furnaces may be found
at: energystar.gov/mostefficient
$500 rebate

13. Spa Retreat Rebate
Promo Code: SPARETREAT
• Follow-up to Flue Season
promotion in fall of 2011
• Storage water heater
rebate is normally $200
• Limited-time 50%
increased rebate on
qualifying water heaters $300 rebate

14. Spa Retreat Rebate
Promo Code: SPARETREAT
Other Details
• Qualifying storage water heaters
have >.67 EF; ENERGY STAR rating
• Indirect water heaters and tankless
water heaters are not eligible
$300 rebate

16. Surf & Ski Rebate
Promo Code: SURFSKI
• Increased rebates for
Complete System
Replacement (furnace +
central AC)
• New ENERGY STAR Most
Efficient furnace rebate
tier is eligible Up to
$750 rebate

17. Surf & Ski Rebate
Promo Code: SURFSKI
Three ways to participate, with increased rebates!
TIER 1 TIER 2 TIER 3
>92% AFUE Furnace >95% AFUE Furnace >97% AFUE Furnace;
>14.5 SEER Central AC >14.5 SEER Central AC ENERGY STAR Most Efficient
>14.5 SEER Central AC
$600 Rebate $650 Rebate $750 Rebate

18. Surf & Ski Rebate
Promo Code: SURFSKI
Other Details
• Eligible customers must be
residential delivery service
customers of Nicor Gas AND ComEd
• Heat pumps are not eligible
• All Complete System Replacement
program requirements apply
Up to
$750 rebate

20. All-Inclusive Vacation Rebate
Promo Code: VACATION
• Largest Home EER rebate ever!
• Bundled incentives + bonus for
multiple installations
• Consumer must install
qualifying furnace, water
heater, central AC, pipe
insulation and programmable
thermostat over promo period
Up to
$1,500 rebate

21. All-Inclusive Vacation Rebate
Promo Code: VACATION
Our largest residential rebates…EVER!
TIER 1 TIER 2 TIER 3
• >92% AFUE Furnace • >95% AFUE Furnace • >97% AFUE Furnace;
• >14.5 SEER Central AC • >14.5 SEER Central AC Most Efficient
• >.67 EF Storage Water • >.67 EF Storage Water • >16 SEER Central AC;
Heater Heater Most Efficient
• >6’ Pipe Insulation • >6’ Pipe Insulation • >.67 EF Storage Water
• Eligible programmable • Eligible programmable Heater
thermostat thermostat • >6’ Pipe Insulation
• Eligible programmable
thermostat
$1,000 Rebate $1,250 Rebate $1,500 Rebate

22. All-Inclusive Vacation Rebate
Other Details
• Eligible residential customers must
be residential delivery service
customers of both Nicor Gas AND
ComEd
• All program requirements for
Complete System Replacement must
be met
• Indirect water heaters, tankless
water heaters, and heat pumps are
Up to
not eligible $1,500 rebate

24. Frequent Flyer Rebate
• Our way of saying
“Thanks” to past partners
• Engages Home EER and
HES participants
• Can be combined with
other Summer Staycation
rebates and standard $100
rebate offerings!
bonus rebate

25. Frequent Flyer Rebate
Other Details
• Eligible customers must have
participated in Home EER or HES by
6/30/12
• Cannot be used with programmable
thermostats, pipe insulation
• If combined with another Staycation
rebate, use only the
FREQUENTFLYER promo code $100
bonus rebate

26. Other Important Info!
• Eligible equipment must be purchased and installed
between July 1 and September 30, 2012
• Applications for Summer Staycation rebates must be
submitted within 90 days, or by October 31, 2012,
whichever comes first
• Total rebate amount cannot exceed the total purchase
price
NicorGasRebates.com/summer

27. Other Important Info!
• Only the Frequent Flyer rebate may be combined with
other Summer Staycation rebates
• Use the normal paper or online application, and be
sure to include the promo code
• Instant Discounts may be applied for the full rebate
amount
• All other Home EER program requirements apply
NicorGasRebates.com/summer

28. Other Important Info!
ENERGY STAR Most Efficient lists
• Use to find eligible
equipment for Summer
Sauna and All-Inclusive
Vacation rebates
• Energystar.cov/mostefficient
• Remember: heat pumps are
not eligible

29. Trade Ally Support
• Materials such as flyer pads,
fact cards, and wholesaler
posters
• Ongoing outreach staff
support
• NicorGasRebates.com
resources
• Eblast reminders

30. Marketing Support
• Newspaper advertorials
• Facebook ads
• Metra advertising
• Community TV and radio
• Radio spots (July, CSR)
• Email blasts & Postcards
• Website content
• Nicor Gas and ComEd bill inserts
• Chicago Fire games
• Kane County Cougars games

31. Trade Ally Considerations
• How will I communicate information on the Summer Staycation
throughout my company?
• How will I make my customers aware of the Summer Staycation?
• How can I reach my customers who are eligible for the Frequent
Flyer bonus rebate?
• What added value can we bring to the Summer Staycation to
sweeten the deal for our customers?
How will we make the most of this opportunity?

32. Let’s Get to Work!
NicorGasRebates.com/summer