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To do or not to do?
Some
dos and
don’ts of
blogging

                        1
To do or not to do….
• DO…..
• Be positive
• Enjoy
  yourself


                             2
To do or not to do….
• DO…..
• Use images and links
• Images help a post to flow (although
  you may be restricted by what
  platform you use)



                                         6
4
5
To do or not to do….
• DO…..
• Use images and links
• Images help a post to flow (although
  you may be restricted by what
  platform you use)
• And can add traffic to your site via
  Google image searches
                                         8
7
To do or not to do….
• Links can add greater depth to a blog
  post (a sort of active foot-note)
• It’s not a good idea generally to add
  so many links that the post becomes
  a list of links.
• Be inventive in the links you use –
  don’t always rely on Wikipedia.
                                          8
9
10
11
12
To do or not to do….
• DO…..
• Blog regularly
• BUT think about
  how blogging can
  be fitted into your
  workflow
• Multiple bloggers
  can be a real
  asset here…              11
14
15
16
To do or not to do….
• DO…..
• Use social media (Facebook, Twitter
  etc.) to promote your blog.




                                        12
18
Don’t….
• Be afraid to experiment
• DO…
• Experiment with length, content, tone
  and medium




                                      19
20
21
22
23
24
Don’t….
• Do it all yourself
• Different team members will have different
  perspectives
• = More blog posts
• = More diverse blog posts
• If you’re part of a small library what about
  a group blog with similar institutions?
• Or if you’re blogging as an individual, how
  about blogging with others??
                                             25
26
Don’t….
• Use links that have limited access unless
  your blog is private / on an intranet
• Ignore copyright laws
• DO….Think creatively about this
• DO….Use Wikimedia / Google image
  search (but be careful – images may not
  always be copyright-free in the UK)
• DO….Use links to YouTube for videos, if
  in doubt
                                              27
28
Don’t….
• Forget (if blogging within an institutional
  framework) that it’s not your personal blog
• DO….Think about the platform you use –
  e.g. Is there advertising on the platform
  that doesn’t fit with the image you (or your
  institution) wish to present?
• DO….Think about the tone and language
  you use.


                                             29
Don’t….
• Be down-hearted if no-one seems to
  be following your blog….
• Stats on blog platforms are
  notoriously unreliable
• DO….Think about the quality of your
  readership rather than the quantity


                                        30
31
32
To do or not to do?
                                  Do….
• Be positive.
• Enjoy yourself.
• Use images and links BUT don’t ignore copyright.
• Blog regularly BUT think about how to fit blogging in with your
  workflow.
• Make use of social media to publicise your blog and open it (and
  your institution) up to the wider internet community.

                                   Don’t….
•   Be afraid to experiment with tone, medium and content.
•   Do it all yourself.
•   Use links that have limited access.
•   Forget (if blogging within an institutional framework) that it isn’t your
    own personal blog.
•   Be down-hearted if no-one seems to be following your blog.              33
Blogs featured in the presentation
• Cambridge University Music Department :
  http://musicb3.wordpress.com/
• Oxford Martin School : http://www.oxfordmartin.ox.ac.uk/blog/
• Bookhound (personal blog) : http://the-bookhound.blogspot.com
• Senate House Library newsfeed :
  http://senatehouselibrary.blogspot.com/
• Senate House Library blog :
  http://senatehouselibrary.posterous.com/
• Encountering the other blog (Irving S. Gilmore music library at Yale)
  http://encounteringtheother.wordpress.com/
• Conservative party archive :
  http://conservativepartyarchive.blogspot.com/
• South Asia Archive & Library group : http://saalg.blogspot.com/




                                                                      34
Thought-provoking blogs to explore further
• Bournemouth University Library : Research support :
  http://bulib4research.blogspot.com/
• The London Library : http://blog.londonlibrary.co.uk/
• Sound recordings at the British Library :
  http://britishlibrary.typepad.co.uk/archival_sounds/
• Wellcome Library : http://wellcomelibrary.blogspot.com/
• Library of Congress : http://blogs.loc.gov/loc/
• Yale Arts Library : http://artslibrary.wordpress.com/
• Irving S. Gilmore music library news (Yale) :
  http://www.library.yale.edu/musiclib/news.htm
• Smithsonian National Air and Space Museum, Washington D.C. :
  http://blog.nasm.si.edu/
• Laurens Kuipers photoblog : http://blog.laurenskuipers.nl/pixelpost/
• Subject-led blogs(Food!) : http://eatlikeagirl.com/
• … and classical music : http://www.overgrownpath.com/
• Quirky blog (just to show the myriad things you can blog about :
  http://beautifulrailwaybridgeofthesilverytay.wordpress.com/          35

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To do or not to do

  • 1. To do or not to do? Some dos and don’ts of blogging 1
  • 2. To do or not to do…. • DO….. • Be positive • Enjoy yourself 2
  • 3. To do or not to do…. • DO….. • Use images and links • Images help a post to flow (although you may be restricted by what platform you use) 6
  • 4. 4
  • 5. 5
  • 6. To do or not to do…. • DO….. • Use images and links • Images help a post to flow (although you may be restricted by what platform you use) • And can add traffic to your site via Google image searches 8
  • 7. 7
  • 8. To do or not to do…. • Links can add greater depth to a blog post (a sort of active foot-note) • It’s not a good idea generally to add so many links that the post becomes a list of links. • Be inventive in the links you use – don’t always rely on Wikipedia. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. To do or not to do…. • DO….. • Blog regularly • BUT think about how blogging can be fitted into your workflow • Multiple bloggers can be a real asset here… 11
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. To do or not to do…. • DO….. • Use social media (Facebook, Twitter etc.) to promote your blog. 12
  • 18. 18
  • 19. Don’t…. • Be afraid to experiment • DO… • Experiment with length, content, tone and medium 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. Don’t…. • Do it all yourself • Different team members will have different perspectives • = More blog posts • = More diverse blog posts • If you’re part of a small library what about a group blog with similar institutions? • Or if you’re blogging as an individual, how about blogging with others?? 25
  • 26. 26
  • 27. Don’t…. • Use links that have limited access unless your blog is private / on an intranet • Ignore copyright laws • DO….Think creatively about this • DO….Use Wikimedia / Google image search (but be careful – images may not always be copyright-free in the UK) • DO….Use links to YouTube for videos, if in doubt 27
  • 28. 28
  • 29. Don’t…. • Forget (if blogging within an institutional framework) that it’s not your personal blog • DO….Think about the platform you use – e.g. Is there advertising on the platform that doesn’t fit with the image you (or your institution) wish to present? • DO….Think about the tone and language you use. 29
  • 30. Don’t…. • Be down-hearted if no-one seems to be following your blog…. • Stats on blog platforms are notoriously unreliable • DO….Think about the quality of your readership rather than the quantity 30
  • 31. 31
  • 32. 32
  • 33. To do or not to do? Do…. • Be positive. • Enjoy yourself. • Use images and links BUT don’t ignore copyright. • Blog regularly BUT think about how to fit blogging in with your workflow. • Make use of social media to publicise your blog and open it (and your institution) up to the wider internet community. Don’t…. • Be afraid to experiment with tone, medium and content. • Do it all yourself. • Use links that have limited access. • Forget (if blogging within an institutional framework) that it isn’t your own personal blog. • Be down-hearted if no-one seems to be following your blog. 33
  • 34. Blogs featured in the presentation • Cambridge University Music Department : http://musicb3.wordpress.com/ • Oxford Martin School : http://www.oxfordmartin.ox.ac.uk/blog/ • Bookhound (personal blog) : http://the-bookhound.blogspot.com • Senate House Library newsfeed : http://senatehouselibrary.blogspot.com/ • Senate House Library blog : http://senatehouselibrary.posterous.com/ • Encountering the other blog (Irving S. Gilmore music library at Yale) http://encounteringtheother.wordpress.com/ • Conservative party archive : http://conservativepartyarchive.blogspot.com/ • South Asia Archive & Library group : http://saalg.blogspot.com/ 34
  • 35. Thought-provoking blogs to explore further • Bournemouth University Library : Research support : http://bulib4research.blogspot.com/ • The London Library : http://blog.londonlibrary.co.uk/ • Sound recordings at the British Library : http://britishlibrary.typepad.co.uk/archival_sounds/ • Wellcome Library : http://wellcomelibrary.blogspot.com/ • Library of Congress : http://blogs.loc.gov/loc/ • Yale Arts Library : http://artslibrary.wordpress.com/ • Irving S. Gilmore music library news (Yale) : http://www.library.yale.edu/musiclib/news.htm • Smithsonian National Air and Space Museum, Washington D.C. : http://blog.nasm.si.edu/ • Laurens Kuipers photoblog : http://blog.laurenskuipers.nl/pixelpost/ • Subject-led blogs(Food!) : http://eatlikeagirl.com/ • … and classical music : http://www.overgrownpath.com/ • Quirky blog (just to show the myriad things you can blog about : http://beautifulrailwaybridgeofthesilverytay.wordpress.com/ 35