4. A definition by Rachel Botsman
“Collaborative Consumption describes the rapid explosion
in swapping, sharing, bartering, trading and renting being
reinvented through the latest technologies and peer-to‐
peer marketplaces inways and on a scale never possible
before.”
35. A meal is the first offline social media,
a perfect platform for sharing
36. Travel & tourism industries
challenged
• C2C and P2P redistribute value
• New experiences are possible
• Small but high-quality trips, experiences can
emerge
• It’s cheaper than ever to travel => more travel