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Integrating Your Marketing Efforts Cohesively Liana “LI” Evans, Co-Founder/CEO LiBeck Integrated Marketing @ storyspinner SES Chicago 2010
Integrating Your Marketing Efforts Cohesively  It’s not “Search Marketing” www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively Is About Stickiness Is About Engagement Is About Giving Value Is About Distraction Is About Connecting www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively  Is Your Audience in Facebook www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively  Farmville….anyone? www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively  Needs to be fun  Needs to reward  Needs to give them a reason to get their friends involved (Anyone Got a Nail?) www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively  Takes a lot of resources Time Effort Coordination  Needs to be integrated Email Other Social Channels Offline www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively  Set Goals & Measure Not Just the Number of Fans  How much engagement oPhotos posted oVideos posted oLikes on content oComments Don’t forget traffic to your site Conversions on exclusive content www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively  People get bored Especially on facebook Keep things fresh, interesting & engaging  It’s about their experiences, not yours  Your audience decides the value…not you! www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com

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