Digital Parents, Australia’s largest online community for blogging parents, this conference is the biggest social media event catering to Australia’s mum, parent and personal blogging communities. http://digitalparentsconference.com.au/ dgm is now delivering $60 of fashion sales every minute currently. That is around $2.5M per month. We are the leading network in Australia with 10 years of affiliate network operation over here and in New Zealand We have just launched on the network Westfield Diva Marcs David Lawrence French Connection boohoo Marks and Spencer Next The Iconic As well as the hundreds of other fashion brands we have been managing for ages, including Westfield, Surfstitch, The Iconic, SABA and Sportscraft Here are some example affiliates who are delivering all those sales www.stylecollective.com.au http://thefashioncatalyst.com/site http://www.dropdeadgorgeousdaily.com/ http://www.mamamia.com.au This was authored by my esteemed colleague Roger Lee

1. Affiliate Marketing 101:
How to Monetise Your Blog
By Roger Lee
March 2013

2. Agenda
• The Basics
→ What is affiliate marketing?
→ How does it work
→ What can I Earn?
• Who is dgm?
• How Can I Use Affiliate Marketing?
• How Else Can I Use Social Media?
• Case Studies
• What Could You Promote?
• What to Do Next
• Questions

3. The Basics

4. Who is already using affiliate marketing?

5. What is Affiliate Marketing?
• Earn money for generating sales or leads for online merchants
through online promotion.
• Payments are either on a flat rate per action or a share of basket
• Work through an affiliate network to be able to promote a wide
range of merchants.

6. http://t.dgm-au.com/c/0000/11111/1234
How does it work?

7. How does it work?

8. What Can I Earn?
Typical Commission Levels
→ Fashion 5-15%
→ M&S 12%, Bonds 9%, The Iconic 15%
→ Technology 2-5%
→ Dell 3%, iTunes 5%
→ Other Retail 3-10%
→Deals Direct 5%, Dan Murphy’s 5.5-11%
→ Travel 1-10%
→Expedia 1% on flights, 7% on merchant hotels
→ Competition / Lead Generation $1-$4

9. Who is dgm?

10. Who is dgm?
• Australia’s largest affiliate network
• Recently acquired Commission Monster, Australia’s
second largest affiliate network
• Technology powered by Impact Radius
• Based in Sydney
• Specialists in affiliate, Paid Search, Search Engine
Optimisation & Multi-Variant Testing

11. Who are Our Clients?

12. Who Else Are Our Clients?

13. Who Are Our Publishers?
Over 2,200 other affiliates

14. dgm Interface

15. How Can I Use
Affiliate Marketing?

16. Banner Advertising

17. Text Links With-in A Post

18. Email to Site Members

19. Social Media

20. Promotion Code

21. Promoting iTunes

22. Tool & Partners

23. How Else Can I Use
Social Media?

24. Share it

25. Pinterest

26. YouTube

27. Instagram

28. Build Credibility

29. Social Media Summary
• Allow readers to easily promote your blog
• Build blog awareness & gain new readers
• Build credibility
• Increase interaction with existing readers
• Drive traffic to site to convert for special offers and selected products
• Drive traffic straight to merchants’ sites through tracking links

30. Case Studies

31. Mum’s Grapevine / Bonds
• 30% / 40% off Bonds voucher listed on site and sent via newsletter
• Listed on Facebook
• 9% Commission
• Over 500 Sales driven in 3 days

32. Mumamia / Fashion Merchants
• Product focus
• Average value of a sale in January $80
• Average Commission Rate 12.6%
• http://www.mamamia.com.au/style/7-outfits-for-under-50/
• http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-summer/

33. Australian Women Online
• Commission $70 per sign up
• Social Media Links
• Strong Google Presence

34. The Fashion Catalyst
• ‘Get The Look’
campaign
development
• New season stock
launches
• Major sale campaigns
• Shared across social
channels
• Banners
• Average earnings per
click of $0.49

35. Melbourne Girl
• Brand Look Books and
Trend Guides
• Online Store, category
& product text links
• Sales Promotions &
Coupon codes
• Banners
• Average earnings per
click of $0.74

36. What Could You
Promote?

37. What Could You Promote?
• Food & Cooking
→ DealsDirect
→ Grocery Run
• Arts & Crafts
→ DealsDirect
→ Big W
• Charities
→ WWF
→ WaterAid
→ Etc
• Magazines
→ iSubscribe

38. What Could You Promote?
• Wines
→ Virgin Wines
• Cosmetics
→ StrawberryNet
→ Clinique
→ Westfield
• Fashion
→ Boohoo
→ SurfStitch
→ Westfield
→ Etc.

39. What Could You Promote?
• Books
→ iTunes
→ iSubscribe
→ More coming
soon
• Technology
→ Dell
→ Apple
→ Kogan
• Health
→ Weight Watchers
• Back to School
→ DealsDirect
→ BigW

40. What To Do Next

41. What’s the Catch?
• No Sign Up Fee
• No commitment
• Quick & Easy to Sign Up
• Team on hand for any questions you
may have

42. Become an Affiliate
• Register here:
www.dgm-au.com/aff-signup.php
• Join the programs for the merchants you want to promote
• Put some links/banners on your site
• Earn Commission

43. Key Takeaways

44. Top 5 Takeaways
1) You should be monetising your blog using affiliate marketing
2) Becoming an affiliate is quick, easy and risk free
3) Integrated content is the key to earning money
4) You can use social media to drive affiliate sales
5) Become an affiliate with dgm

45. Thanks For Listening

46. Questions
Roger Lee
Senior Account Manager
e roger.lee@dgm-au.com
d (02) 8569 0089
Melody Bennetts
Publisher Manager
e melody.bennetts@dgm-au.com
d (02) 8569 0005
www.dgm-au.com