Use coupons on high margin products Use “X% off when you spend $Y” where $Y is 50% greater than your average transaction value Use coupons for up selling Plan for your coupons to go viral Ensure your online checkout can reject inactive coupons Set expiry dates and unique identification to measure redemption Always include Terms & Conditions for coupon use

1. Consumers Coupons

2. Coupon searches in Google insights
Coupon growth in AU has
risen significantly since
GFC

3. Affluent Consumers Use More Coupons (USD)
38% of coupon users earn More affluent households dominate
coupon usage: 38% of “super heavy”
$80K+ per year users and 41% of “enthusiasts” come
from households with incomes greater
than $70,000
22% of individual earn Households with income of $100,000
and up were the primary drivers of
$100K+ per year
coupon growth in 2009.

4. Affluent customers
use more coupons

5. Source: http://www.revtrax.com/press-release.php

7. Use coupons on high
margin products

11. Lenovo 15% off when you spent $1200
Results
Coupon AOV was $12XX
Non Coupon AOV was $6XX
Sales increased by2%
Revenue increased 43%

13. Average Transaction Value for Dell
$100M+ sales over 3 years
ATV for Different Channels
$1,400
$1,200
$1,000
$800
$600
$400
$200
$0
Coupons Display Banners Email CRM PPC Search
2009 2010 2011 2012
Coupons deliver higher 30% higher Average
transaction value than all other channels for Dell

14. Use “X% off when you
spend $Y” where $Y is
50% greater than ATV

15. Use coupons for up
selling

18. Plan for your
coupons to go viral

20. Ensure your online
checkout can reject
inactive coupons

22. Set expiry dates and
unique identification
to measure
redemption

23. Always include Terms
& Conditions for
coupon use

25. dgm exclusive coupon rules
Use coupons on high margin products
Use “X% off when you spend $Y” where $Y is 50% greater than ATV
Use coupons for up selling
Plan for you coupons to go viral
Ensure your online checkout can reject inactive coupons
Set expiry dates and unique identification to measure redemption
Always include Terms & Conditions for coupon use

27. Don’t use coupons
on your volume
drivers