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BostInnovation The view from  inside  Boston
Media has changed…  Traditional media is  dead , and newspapers are  no longer how people consume news . 18.9 million Decline in daily circulation of print newspapers from 1990 to 2010.
Media has changed…  Yet  consumption is up , and people are now spending  more time  with their news than  ever before .  2010 The first year in history that more people consumed news online than on paper 13 min. Average min. per day spent reading news in 2010, up from 10 min./day
BostInno is the future of news… Driven by a  fast ,  edgy  and  opinionated  editorial team, combined with contributions from Boston’ s  top   thought   leaders  across industries, BostInno provides you the view from  inside  Boston ’ s  most important issues . … robust hub of information about what’ s new in Boston. ” Voted #1 Startup in Boston $1.3 million Seed funding closed in June 2011 from top area investors CEO Chase Garbarino named “ Top Tech Player ”  of 2011
BostInno is growing… Fast… BostInno is the  fastest   growing  news property in New England with a  connected  and  intelligent  audience. BostInno unique visitors in November to surpass  500K. 60 % Male 70 % aged 21-39 Median income $100K - $150K 1/11 48K 6/11 156K
Our content… We provide the view from  inside  Boston for this city's community of  innovators . Technology Startups Business Venture Higher Ed City News Sports
Our philosophy on advertising… Consumers online expect  dialogue , so pairing your brand with relevant and  passion-driven topics  is one of the best ways to ensure that you are  engaged  with  key audiences … Given that brands are all about  voice ,  meaning ,  values , and  point of view , having the skills of a conversational publisher is  critical to success . It’ s not enough  to buy engagement ads, have a Facebook page, or man a twitter handle. You also need to  add value  to the independent web, so you have things to  share  on those dependent web services and platforms. - John Battelle Online Media visionary
Your company  needs   to join the conversation.
Our advertising opportunities… Streetwise’ s Channel product provides  companies ,  brands  and  organizations  a direct  opportunity  to join the  conversation . Clients can publish an  unlimited  amount of editorial-approved content directly to the BostInno platform. ,[object Object],[object Object],[object Object],[object Object]
Our launch partner channels include… Join the  conversation  of the city’ s  top  organizations.  The AdClub – MassChallenge - Allen & Gerritsen – NEVCA – Holland-Mark  - MITX In process: The Capital Network
Section & content sponsorship opportunities… a b c d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newsletter sponsorship opportunities… ,[object Object],[object Object],[object Object],[object Object],1 2 3 Our newsletter reaches the inboxes of  8,000   connected   people , twice every week.
Event sponsorship opportunities… Partner with us on  amazing  events, featuring participants and audiences comprised of  leaders  from Boston’ s  best   companies  and  organizations . Quarterly Pillar Events: - Insiders Gala: February - Higher Ed Forum: April - Summer Bash: July - Digital Showcase: October - Monthly Community Meet Ups - Multiple Sponsor Events Annual Sponsorship: - All events, passes, branding, and posts For custom sponsorships and one-time opportunities, contact us for more info.
Our sponsors and advertisers include…
Contact: [email_address] Thank You. The view from  inside  Boston

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BostInno Advertising

  • 1. BostInnovation The view from inside Boston
  • 2. Media has changed… Traditional media is dead , and newspapers are no longer how people consume news . 18.9 million Decline in daily circulation of print newspapers from 1990 to 2010.
  • 3. Media has changed… Yet consumption is up , and people are now spending more time with their news than ever before . 2010 The first year in history that more people consumed news online than on paper 13 min. Average min. per day spent reading news in 2010, up from 10 min./day
  • 4. BostInno is the future of news… Driven by a fast , edgy and opinionated editorial team, combined with contributions from Boston’ s top thought leaders across industries, BostInno provides you the view from inside Boston ’ s most important issues . … robust hub of information about what’ s new in Boston. ” Voted #1 Startup in Boston $1.3 million Seed funding closed in June 2011 from top area investors CEO Chase Garbarino named “ Top Tech Player ” of 2011
  • 5. BostInno is growing… Fast… BostInno is the fastest growing news property in New England with a connected and intelligent audience. BostInno unique visitors in November to surpass 500K. 60 % Male 70 % aged 21-39 Median income $100K - $150K 1/11 48K 6/11 156K
  • 6. Our content… We provide the view from inside Boston for this city's community of innovators . Technology Startups Business Venture Higher Ed City News Sports
  • 7. Our philosophy on advertising… Consumers online expect dialogue , so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences … Given that brands are all about voice , meaning , values , and point of view , having the skills of a conversational publisher is critical to success . It’ s not enough to buy engagement ads, have a Facebook page, or man a twitter handle. You also need to add value to the independent web, so you have things to share on those dependent web services and platforms. - John Battelle Online Media visionary
  • 8. Your company needs to join the conversation.
  • 9.
  • 10. Our launch partner channels include… Join the conversation of the city’ s top organizations. The AdClub – MassChallenge - Allen & Gerritsen – NEVCA – Holland-Mark - MITX In process: The Capital Network
  • 11.
  • 12.
  • 13. Event sponsorship opportunities… Partner with us on amazing events, featuring participants and audiences comprised of leaders from Boston’ s best companies and organizations . Quarterly Pillar Events: - Insiders Gala: February - Higher Ed Forum: April - Summer Bash: July - Digital Showcase: October - Monthly Community Meet Ups - Multiple Sponsor Events Annual Sponsorship: - All events, passes, branding, and posts For custom sponsorships and one-time opportunities, contact us for more info.
  • 14. Our sponsors and advertisers include…
  • 15. Contact: [email_address] Thank You. The view from inside Boston