The document discusses new opportunities for mobile communication services enabled by advances in technology. It describes how people from different demographic groups adopt new services early on. A scenario is provided showing how instant messaging, photo sharing, video calls, and other integrated services allow three friends to collaboratively plan an event. The document outlines new communication infrastructure like IMS and technologies like Web 2.0 that provide more flexible and innovative services. HP is positioned as providing a platform for these new services through its OpenCall Instant Communication solution.

1. New messaging
and communication
services
opportunities
Claude Florin,
Multimedia Marketing Manager
© 2007 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

2. New service opportunities :
Enabling mobile communities
New lifestyles New lifestyles New Infrastructure
Group Richer content IMS and Web 2.0
communications sharing : video,
Multitasking
and social user picture,
mobile and web
experiences conferencing
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3. New lifestyles :
Who are the early service adopters ?
Exploration
Young
Ambitious Techies
Adults
Socials
M1
S1 P2 P1
Sociables Pioneers Materialists
Status
M2
seekers
Instant gratification
Lasting benefits
A1
Traditionalists Achievers
11% Status Seekers
28%
31%
19%
47%
20% 22%
22%
Stability
Source : C. Andersson et al., Ericsson consumer and enterprise Lab, Take Five segmentation; HP (video portal users)
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4. A day of the life of early adopters
Three
friends are
looking for
a place to
organize a
college
reunion…
Isabelle, an Mark, a Nick, a
Achiever Pioneer Sociable
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5. Boost social communications
He sends a
picture to
Mark and
Isabelle
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6. A day of the life of early adopters
… he
replies with
an instant
message,
asking for
more
information
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7. A day of the life of early adopters
Nick
decides to
get his
friends on
a call.
Mark is
free …
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8. A day of the life of early adopters
Nick:
Nick: “I’m
telling you,
it’s perfect.
Let me
show you
around.”
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9. A day of the life of early adopters
Back at her
desk, she
catches up
on her PC
to see
what she
missed :
Nick’s
photo,
Mark’s IM,
their call
and the
video
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10. New services for today's lifestyles
Instant messaging, voice
•
&video conferencing and
multimedia sharing
• One consistent experience
• Nick, Mark and Isabelle
can…
− Communicate to the
community or one on one
− Multitask and switch services
− Share with handsets and PCs
Branded communities,
•
increase usage, cross-
selling of data services
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11. IMS and Web 2.0 Infrastructures
IMS brings … Web 2.0 brings …
Framework for IP multi-media
• Opening up mobile networks
•
• Session management control
Flexibility and innovation
•
• Application server separated
IP-Web tools : service chaining
from network •
Instant
Instant
Video Telephony
Messaging Multimedia communication services
Instant Instant Instant Instant
Calls Group calls Gaming Video sharing
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12. HP OpenCall Instant Communication
Service Architecture
Device
Content Sharing Customer
Management Care
XML Document
&
Mgt Server
User Interface
Provisioning
OpenCall XDMS Group/Community
Management
IP
Group
Management
NMS /
Presence Server OSS
IM Server
Content
Sharing
Media Processing
Conferencing
OpenCall MRF
Presence
3G Server
Billing
Communication
Home Subscriber
Control
User Profile
Server
Management
OpenCall HSS
Identity
Management
Applications Management
User Equipment IMS Service enablers
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13. HP OpenCall Instant Communication
User clients
• Rich multimedia communication
• From any device
• Regardless of network
• Easy to use
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14. HP OpenCall 3G Video / MRF
Architecture
IT infrastructure
Directory Database Authentication Greetings
SQL LDAP RSA ACE HTTP
Media streaming
Service creation Media creation
Applications
Voice XML/ccXML browsers
• Call flows • Text to .3gp
• Menu layouts • Flash to .3g
Media processing / mixing
Video Messaging,
Portal, Conferencing HTTP
Call signaling
.3pg
Application server
SIP/RIP SIP/RTP ISUP-ISDN/E1
Notification server
3G GW
NGN 2-3G
SMTP SMPP MM7
MMS
e-mail SMS
H.324M
User Equipment
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15. HP OpenCall 3G Video / MRF
Content sharing
Share a video with
friends and comment
while it plays
Browse personalized
football clips using
keywords
PocketSport : Frost & Sullivan, Most innovative application of the year, May 2007, Malaysia.
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16. HP OpenCall 3G Video / MRF
Content interaction
Using a music service, Alice, a Materialist,
can follow her favorite bands and get the
inside scoop on special events.
She watches the latest music videos from
Sugababes and then shops for tickets to
their upcoming concert—with the push
of a button she can be sure to get the
best seats.
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17. HP OpenCall 3G Video / MRF
Service interaction
Content discovery User content
Music video Blogging &
Sport Call completion
Karaoke messaging
On-line access Marketing
Conference Monitoring Contact Center Advertising
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18. HP’s device management
Service architecture
Applications
Handset Application
Configuration Management
Services
Web Services
Services Interface
Management Subscribers / Groups
Subscriber Management
Devices / Capabilities
Device Management
Administration Packages / Settings
Reporting
Logs, Events, History
Configuration
Web Services
OTA
SMS / IP OMA SMS
2-3G protocols protocol
Gateway
services
Devices Network
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19. Web service chaining
Combine
multiple
Instant messaging
XDMS Buddy list
Video streaming
Service control
Conferencing
SMS, MMS
individual
Network services
Presence
Location
services to
deliver a user
experience
Web Services
Customization of
service chaining
Web service Context Service
logic
Repository Register
delivery
platform
Service
Orchestration
Control Interface
Device Phone PDA PC Set-top
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20. Web service example :
Multimedia greeting card
Alice creates multimedia cards :
1. Select photo
2. Add audio : background
music from the portal
and/or voice recording
3. Friend ‘s phone
4. Schedule the card send-date
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21. Web service directions :
Integrate user experiences
Impulse Buy Select new
Promotion
portal skin
Book tickets
User blogs
Video on portal Concert booking
on portal
Video share call
User Content
Video notifications Location service
Group list
Personalized Portal
Invite friends
Generate calls, MMS
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22. HP OpenCall new service infrastructure
directions
User interfaces
Multimedia; handset client development
Services
Managed service operation; content business
management; service launch and marketing
Subscriber management
Distributed subscriber management (HSS, HLR); User
profiles, preferences; Communities; Location;
Analytics
Content
Metadata, recommendation, search; advertising;
music, video, ring-back
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23. HP OpenCall Instant Communication
HP’s differences
Enabled Operations
Services Devices Infrastructure
Network & Billing
HP Service HP Integrated HP OpenCall
HP iPAQs,
Delivery Service HLR & HSS
Notebooks
Platform, Management,
HP Services & Digital Integrity &
powered by powered by
Marketplace Entertainment NonStop
OpenCall OpenView
revenue from communication, media & entertainment
Media Storage
•$9B
•10% of total HP revenue
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24. Thank you!
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