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Who are
A3 Angels ?

  28.03.2009   Claude Florin (EL82) claude.florin@a3.epfl.ch   15
Who are A3 Angels ?
Members                A3 Senior Angel                      A3 Micro Angel
Profile                  < 20 Successful                        >30 members
                        entrepreneurs                           40+ years old
                        Senior managers                         Active professionals>
                        active or retired
Contribution             Mentoring                             > 20 CHF x 3 year
                         Individual                            pooled seed
                         investments                          Reserve employees
                         > 50KCHF                             Active business
                         Sweat                              development network
Motivation               Mentoring                               Sharing expertise
                         Relationships                           Long-term money
                        Technologies                            Entrepreneurs interest
                        Interest in region                     Interest in technology



          28.03.2009      Claude Florin (EL82) claude.florin@a3.epfl.ch    16
Contribute pieces to the coaching
and financing programs
         28.03.2009   Claude Florin (EL82) claude.florin@a3.epfl.ch   18
A3 Angels decision process
                                                    No
                 Business        25                               Yes    15
                 plan                              Screening

                 A3 office                                                            Presentation
                                                                                        2nd Wed
                 Business
                 plan
                                          No

                                                           Due                 Yes                    No
                                      Advise                                              Screening
                                                         diligence
                                          Yes           Individual                             Yes
                                                         decision
                                                                          5                     5
                                                                   Yes
                                      Report               Vote           Term sheet                Mentoring

(   objective 2009-10)                                                        > 500’000
                                                         No

                         28.03.2009            Claude Florin (EL82) claude.florin@a3.epfl.ch          19
A3 Angels decision process
                     Scientific board Partners
                     Entrepreneur           Employees
                                      Team                                                       Regulations

                                                                                        Competition

                                                                       Technology
                                                                            •ICT, web
                                                                            •MedTech, biotech
                                     Context               Economy
                                                                            •CleanTech, environment
                                                                            •Nano, Microtech
                                                                            •Energy
              Investment                            Opportunity
             Structure Price                         Market Customers Timing
                                                           Business model
Source : William Sahlman, Harvard Business School


                    28.03.2009          Claude Florin (EL82) claude.florin@a3.epfl.ch       20
100 good questions

  1.       Business model ?
  2.       Why would customers buy ?
  3.       Are gross margins sufficient ?
  4.       Market size ?
  5.       Key challenges ?
  6.       Unique points : cost, technology, product
           features, marketing, financing, team
  7.       Key bets ?
           …
Source : The start-up process, HBS, case 394-067 John van Slyke et al.




                    28.03.2009            Claude Florin (EL82) claude.florin@a3.epfl.ch   21
A3 Angels mentors : early-stage focus
  Product                        Customer                              Customer
  development                    acquisition                           development
     Market research               Value proposal                          Field operations
     Standards                    Competitive position                     Customer service
    Engineering talent            Lead generation                          Customer satisfaction
    Alpha, Beta, GA               Pipeline                                 Lifetime value
     QA                           Sales & channels
  Team building                                          Finance & Admin
     Interview                                               Business models
     Recruit                                                 Controls
     Manage                                                 Financing
     Compensate                                             Plans and budgets
     Evaluate                                                Cash management
     Develop                                                 Monitor and report
     Integrate                                              Prospective
Source : Valhalla Partners


                    28.03.2009      Claude Florin (EL82) claude.florin@a3.epfl.ch    22
A3 Angels mentors : work with CTI coaches
                                                     > 40 CTI professional coaches
                                                     with entrepreneurial experience



         Check                     Evaluation                  Coaching               Arms length
CTI        • High-Tech?             • Market                      • Business plan      coaching
           • Innovative?            • Technology                  • B-Development           • Contracts
           • In right area?         • Management                  • Training                • Funding

         Advise                    Advise                       Support                 Mentor
A3          • Idea                   • Idea                        • Seed funding           • Business
            • Business               • Business                    • Network                • Network

          3 weeks                  4-6 weeks                    6-18 months                       >24 mo.
                                                                              A3 volunteer mentors with
                                                                               professional experience
  Source : CTI + A3



                      28.03.2009    Claude Florin (EL82) claude.florin@a3.epfl.ch      23
How did we start A3 Angels at
EPFL ?




         28.03.2009   Claude Florin (EL82) claude.florin@a3.epfl.ch   24
Project history

• June 6, 2008 : proposal during A3 alumni event
• August – September : market research A3 , startups, CH,
  UK & USA. Encouragements from EPFL, CTI, IMD, PSE.
• November 12, 2008 : project approved by A3 GA
• December 17, 2008 : 1st monthly meeting
• January-March 2009 : ~ 60 A3 attendees, 9 start-ups
• June 5, 2009 : group meeting


                      Lemoptix




         28.03.2009       Claude Florin (EL82) claude.florin@a3.epfl.ch   25
A3 Angels and EPFL collaboration




Source : Prof. Jean Micol, MoT       A3 Angels members and EPFL
                                     students support each other

                  28.03.2009     Claude Florin (EL82) claude.florin@a3.epfl.ch   29
A3 Angels calendar
• Monthly A3 Angels dinner
   – Target 2009 >1MF > 5 start-ups
   – PhD alumni 0% interest loans by A3 foundation
• Monthly meeting
   – Mentoring brokering lunch
   – Advisory committee
• Annual Alumni day
   – Young entrepreneurial alumni award
   – A3 Angels training
• Launched November 2008




        28.03.2009   Claude Florin (EL82) claude.florin@a3.epfl.ch   30
How can we finance projects ?




         28.03.2009   Claude Florin (EL82) claude.florin@a3.epfl.ch   31
A3 Angels investment and mentoring value

          Funding                                 • Financing
                                                  • Know-How
                                                  • Network                          Industry
               Research
                             EPFL
                            grants

                          A3 Angels
                      +other Angels
                                                                             CTI start-up,
                         +coaching
                                                                             entrepreneurship
                      +seed funding
                                                                             Polytech Ventures
                         + network
                                                                              + investment

Source : PSE   - 10                        -3                        0             + 3 (years)

               28.03.2009    Claude Florin (EL82) claude.florin@a3.epfl.ch    32
Let’s team-up to win together
                       28.03.2009
Photo credit: Th.Martinez, Alinghi   Claude Florin (EL82) claude.florin@a3.epfl.ch   48

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A3 Angels Group Provides Funding and Mentoring for Startups

  • 1. Who are A3 Angels ? 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 15
  • 2. Who are A3 Angels ? Members A3 Senior Angel A3 Micro Angel Profile < 20 Successful >30 members entrepreneurs 40+ years old Senior managers Active professionals> active or retired Contribution Mentoring > 20 CHF x 3 year Individual pooled seed investments Reserve employees > 50KCHF Active business Sweat development network Motivation Mentoring Sharing expertise Relationships Long-term money Technologies Entrepreneurs interest Interest in region Interest in technology 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 16
  • 3. Contribute pieces to the coaching and financing programs 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 18
  • 4. A3 Angels decision process No Business 25 Yes 15 plan Screening A3 office Presentation 2nd Wed Business plan No Due Yes No Advise Screening diligence Yes Individual Yes decision 5 5 Yes Report Vote Term sheet Mentoring ( objective 2009-10) > 500’000 No 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 19
  • 5. A3 Angels decision process Scientific board Partners Entrepreneur Employees Team Regulations Competition Technology •ICT, web •MedTech, biotech Context Economy •CleanTech, environment •Nano, Microtech •Energy Investment Opportunity Structure Price Market Customers Timing Business model Source : William Sahlman, Harvard Business School 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 20
  • 6. 100 good questions 1. Business model ? 2. Why would customers buy ? 3. Are gross margins sufficient ? 4. Market size ? 5. Key challenges ? 6. Unique points : cost, technology, product features, marketing, financing, team 7. Key bets ? … Source : The start-up process, HBS, case 394-067 John van Slyke et al. 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 21
  • 7. A3 Angels mentors : early-stage focus Product Customer Customer development acquisition development Market research Value proposal Field operations Standards Competitive position Customer service Engineering talent Lead generation Customer satisfaction Alpha, Beta, GA Pipeline Lifetime value QA Sales & channels Team building Finance & Admin Interview Business models Recruit Controls Manage Financing Compensate Plans and budgets Evaluate Cash management Develop Monitor and report Integrate Prospective Source : Valhalla Partners 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 22
  • 8. A3 Angels mentors : work with CTI coaches > 40 CTI professional coaches with entrepreneurial experience Check Evaluation Coaching Arms length CTI • High-Tech? • Market • Business plan coaching • Innovative? • Technology • B-Development • Contracts • In right area? • Management • Training • Funding Advise Advise Support Mentor A3 • Idea • Idea • Seed funding • Business • Business • Business • Network • Network 3 weeks 4-6 weeks 6-18 months >24 mo. A3 volunteer mentors with professional experience Source : CTI + A3 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 23
  • 9. How did we start A3 Angels at EPFL ? 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 24
  • 10. Project history • June 6, 2008 : proposal during A3 alumni event • August – September : market research A3 , startups, CH, UK & USA. Encouragements from EPFL, CTI, IMD, PSE. • November 12, 2008 : project approved by A3 GA • December 17, 2008 : 1st monthly meeting • January-March 2009 : ~ 60 A3 attendees, 9 start-ups • June 5, 2009 : group meeting Lemoptix 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 25
  • 11. A3 Angels and EPFL collaboration Source : Prof. Jean Micol, MoT A3 Angels members and EPFL students support each other 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 29
  • 12. A3 Angels calendar • Monthly A3 Angels dinner – Target 2009 >1MF > 5 start-ups – PhD alumni 0% interest loans by A3 foundation • Monthly meeting – Mentoring brokering lunch – Advisory committee • Annual Alumni day – Young entrepreneurial alumni award – A3 Angels training • Launched November 2008 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 30
  • 13. How can we finance projects ? 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 31
  • 14. A3 Angels investment and mentoring value Funding • Financing • Know-How • Network Industry Research EPFL grants A3 Angels +other Angels CTI start-up, +coaching entrepreneurship +seed funding Polytech Ventures + network + investment Source : PSE - 10 -3 0 + 3 (years) 28.03.2009 Claude Florin (EL82) claude.florin@a3.epfl.ch 32
  • 15. Let’s team-up to win together 28.03.2009 Photo credit: Th.Martinez, Alinghi Claude Florin (EL82) claude.florin@a3.epfl.ch 48