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3G video real
world examples
Claude Florin
Multimedia Marketing Manager
HP OpenCall Business Unit




© 2006 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
Communities and Multimedia :
 Surfing on 3G waves




1980s                    1990s                     2000s   2010s
 2   July 07   3G Video services - Claude Florin
Meet Alice




                                                  She took a few
                                                  video clips with
                                                  friends using her
                                                  new 3G phone

3   July 07   3G Video services - Claude Florin
Today
She wants to share a video clip
with her friends




4   July 07   3G Video services - Claude Florin
Today
Her preferred band Sugababes
has a competition to win concert
tickets




5   July 07   3G Video services - Claude Florin
Today
She goes to last year’s
Sugababes albums




6   July 07   3G Video services - Claude Florin
Later
She also checks this
on her laptop




 7   July 07   3G Video services - Claude Florin
8   July 07   3G Video services - Claude Florin
3G Video real world examples
Ted,

                                                   Alice’s friend, receives a
                                                   notification that Alice has
                                                   shared something




10   July 07   3G Video services - Claude Florin
He checks out
He often receives
clips from Alice and
likes on her blogs




 11   July 07   3G Video services - Claude Florin
Later
… and wants to add
comments on the
latest match




                                                    Screen 1



 12   July 07   3G Video services - Claude Florin
Later
He has received a
promotion for a new
printer he wants to
buy
He responds and try
to visit a shop

                                                    Screen 2
                                                    etc.

 13   July 07   3G Video services - Claude Florin
What are the
                                                   requirements for an
                                                     operator to satisfy
                                                          these users ?




14   July 07   3G Video services - Claude Florin
Blue Ocean
                                                                                  Strategy
 Content discovery                                 Personal messages
 Music video                                        Call           Messaging
                  Sport
  Karaoke                                         completion       & bloging

                                                                                    Create and
                                                                                  •
                                                                                    capture new
                                                                                    demand
                                                                                  • Make the
     Communities                                               Branding
                                                                                    competition
  Video                                                  Contact
                Content
                                                                    Advertising
conference                                                Center
                sharing
                                                                                    irrelevant
                                                                                  • Align the whole
                                                                                    company in the
                                                                                    pursuit of
                                                                                    differentiation

15    July 07        3G Video services - Claude Florin
Blue Ocean
                                                   Access to 3rd
               Applications,                       party content
                                                                       Strategy
                Services,                          and services.
                 Content
                Providers                          Content revenue
                                                                         Create and
                                                                       •
                                                                         capture new
                                                    Personal service
                                                                         demand
                                                    bundling.
                  Service
                                                    Usage and
                                                                       • Make the
                 Marketers
                                                    advertising
                                                                         competition
                                                    revenues
                                                                         irrelevant
                                                    Infrastructure
                                                                       • Align the whole
                                                    investment
                                                                         company in the
                  Network                           amortized by
                  Operators                         subscription and
                                                                         pursuit of
                                                    wholesale
                                                                         differentiation
                                                    revenue


16   July 07   3G Video services - Claude Florin
Blue Ocean
                                                                      Strategy
Video service
portfolio
                                                                        Create and
                                                                      •
                                                                        capture new
                                                                        demand
                       HP OpenCall
                                                                      • Make the
                                                                        competition
                     Convergent
Open video                                            Dynamic video
                     video delivery
service                                               processing
                                                                        irrelevant
creation
                                                                      • Align the whole
                                                                        company in the
                                                                        pursuit of
                                                                        differentiation

   17   July 07   3G Video services - Claude Florin
The Long Tail
                              • Provide more
                                content to users
                              • Provide search,
                                recommendations,
                                comments and
                                ratings
                              • Let users make the
                                selection


© Chris Anderson, 2006
http://longtail.typepad.com
Thank you
                                                   • Understand Alice
                                                     and Ted
                                                   • Consider the Blue
                                                     Ocean and the
                                                     Long Tail strategies
                                                   • Ask HP and our
                                                     OpenCall partners

                                                    claude.florin@hp.ch


19   July 07   3G Video services - Claude Florin

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3G Video real world examples

  • 1. 3G video real world examples Claude Florin Multimedia Marketing Manager HP OpenCall Business Unit © 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  • 2. Communities and Multimedia : Surfing on 3G waves 1980s 1990s 2000s 2010s 2 July 07 3G Video services - Claude Florin
  • 3. Meet Alice She took a few video clips with friends using her new 3G phone 3 July 07 3G Video services - Claude Florin
  • 4. Today She wants to share a video clip with her friends 4 July 07 3G Video services - Claude Florin
  • 5. Today Her preferred band Sugababes has a competition to win concert tickets 5 July 07 3G Video services - Claude Florin
  • 6. Today She goes to last year’s Sugababes albums 6 July 07 3G Video services - Claude Florin
  • 7. Later She also checks this on her laptop 7 July 07 3G Video services - Claude Florin
  • 8. 8 July 07 3G Video services - Claude Florin
  • 10. Ted, Alice’s friend, receives a notification that Alice has shared something 10 July 07 3G Video services - Claude Florin
  • 11. He checks out He often receives clips from Alice and likes on her blogs 11 July 07 3G Video services - Claude Florin
  • 12. Later … and wants to add comments on the latest match Screen 1 12 July 07 3G Video services - Claude Florin
  • 13. Later He has received a promotion for a new printer he wants to buy He responds and try to visit a shop Screen 2 etc. 13 July 07 3G Video services - Claude Florin
  • 14. What are the requirements for an operator to satisfy these users ? 14 July 07 3G Video services - Claude Florin
  • 15. Blue Ocean Strategy Content discovery Personal messages Music video Call Messaging Sport Karaoke completion & bloging Create and • capture new demand • Make the Communities Branding competition Video Contact Content Advertising conference Center sharing irrelevant • Align the whole company in the pursuit of differentiation 15 July 07 3G Video services - Claude Florin
  • 16. Blue Ocean Access to 3rd Applications, party content Strategy Services, and services. Content Providers Content revenue Create and • capture new Personal service demand bundling. Service Usage and • Make the Marketers advertising competition revenues irrelevant Infrastructure • Align the whole investment company in the Network amortized by Operators subscription and pursuit of wholesale differentiation revenue 16 July 07 3G Video services - Claude Florin
  • 17. Blue Ocean Strategy Video service portfolio Create and • capture new demand HP OpenCall • Make the competition Convergent Open video Dynamic video video delivery service processing irrelevant creation • Align the whole company in the pursuit of differentiation 17 July 07 3G Video services - Claude Florin
  • 18. The Long Tail • Provide more content to users • Provide search, recommendations, comments and ratings • Let users make the selection © Chris Anderson, 2006 http://longtail.typepad.com
  • 19. Thank you • Understand Alice and Ted • Consider the Blue Ocean and the Long Tail strategies • Ask HP and our OpenCall partners claude.florin@hp.ch 19 July 07 3G Video services - Claude Florin